It is an indisputable fact that the financial turmoil has seriously affected the global real economy.
Affected by the international climate, since the second half of 2008, the domestic manufacturing industry has been chilling in the market, and the export-oriented industries and coastal OEMs are in trouble. Affected by this, the growth rate of domestic raw materials and machinery manufacturing industry has slowed down.
In mid-March 2009, the Central China (Zhengzhou) International Equipment Manufacturing Expo and the “Central China Expo†will be held at the Zhengzhou International Convention and Exhibition Center. It is a professional exhibition that has been well received for ten years. In the face of changes in the macroeconomic situation, the “Central China Expo†Zhengzhou Exhibition was against the market and showed full confidence in the service industry and firm development. As Premier Wen Jiabao repeatedly emphasized, confidence is more important than money when the financial turmoil strikes. The good Botasus exhibition company that undertook the “Central China Expo†has three aspects of confidence:
The country's huge capital to boost domestic demand, Henan equipment manufacturing industry will benefit
In the harsh environment of reduced external demand, in order to maintain China's economic growth, the state announced that it will invest 4 trillion yuan in the next two years to boost domestic demand in order to maintain China's economic growth. The local government actively followed up and increased investment. By the end of November, the total amount of funds announced by the central government and the provinces had reached 18 trillion yuan. According to analysts of HC Machinery Network, the actual pull of 4 trillion investment in the machinery industry in the next two years will be between 5-6%.
Henan is the province with the highest total GDP in the central region. In 2008, it was about 1.8 trillion yuan. The equipment manufacturing industry is the leading product of Henan Industry for automobiles and parts, power equipment, mining machinery, agricultural machinery, lifting equipment, cement, glass and papermaking equipment. Among them, many products and enterprises are strong or leading in the domestic industry. status. In 2007, the added value of the province's equipment manufacturing industry reached 61.2 billion yuan, accounting for 9.41% of the province's industrial added value. The country’s huge investment in boosting domestic demand has brought new market opportunities to Henan equipment manufacturing industry:
-- The leading railway construction accounted for 2 trillion investment. On November 11, 2008, the Ministry of Railways issued 30 billion yuan of railway construction bonds for 11 railway construction projects and motorcycle vehicle purchases. Among them, the investment in locomotives and road facilities accounts for about 1/10. There are 114 railway equipment and facilities manufacturing enterprises above designated size in Henan Province, and there are many opportunities for orders. Sino-US joint venture Xinyang Tonghe Wheel Co., Ltd. specializes in producing cast steel wheels for railway wagons with an annual production capacity of 250,000 pieces, ranking second among the four domestic plants. At present, the factory is full of orders, and new demand must be expanded to supply.
-- Increasing agricultural investment is the focus of expanding domestic demand. Under the background of a series of favorable agricultural policies, the agricultural machinery industry is positive. Henan Agricultural Machinery Industry, represented by Luoyang Yituo, should have good prospects for expanding market sales.
-- Investment in power construction continues to increase. During the year, 12 billion yuan was invested in the procurement of power grid equipment. In the next 2-3 years, more than 1 trillion yuan of investment will be invested in power grid construction. The manufacturing industry of Henan Power Grid has outstanding advantages in the domestic market. Pinggao Electric and Xuji Electric, which produce ultra-high voltage switch and UHV DC transmission equipment, are leading in the localization level and have strong competitive strength. As a result, the news has been sought after by the stock market. .
——Increased investment in environmental protection has also brought business opportunities to many environmental protection equipment manufacturers in Henan.
-- Improving investment in people's livelihood will promote consumption. Cars are one of the most powerful industries to drive consumption. The automobile manufacturing industry in Henan will continue to develop in the gradual recovery market, and auto parts enterprises will undoubtedly benefit as a whole.
As the central government responds to economic risks early and has great actions, it can be foreseen that in 2009, the equipment manufacturing industry will get rid of the downward trend in the second quarter and regain its growth momentum. For the “Central China Expoâ€, the development of the equipment manufacturing industry is fundamental to its existence. The Zhengzhou Exhibition of the "Central China Expo" held in March 2009 will cooperate with the equipment manufacturing industry to get out of the bottom and play a role as a service platform under the market conditions of expanding domestic demand.
Value-added tax transformation promotes technological innovation of equipment procurement machinery enterprises
The state has implemented the VAT transition since 2009, which allows enterprises to deduct the value-added tax included in newly purchased equipment. At the same time, the elimination of imported equipment is exempt from VAT and foreign-invested enterprises purchase domestic equipment VAT refund policy, and small-scale tax will be The person's VAT rate was uniformly reduced to 3%, and the minerals VAT rate was restored to 17%. At present, in the environment where China's real economy is facing shrinking external demand, the VAT transition not only reduces the burden for enterprises, but also encourages enterprises to achieve technological progress by updating equipment. The reform of VAT reform is undoubtedly a long-term move to expand domestic demand.
As we all know, the procurement of new equipment, especially the use of advanced equipment, is the main way for technological advancement of machinery industry enterprises. Therefore, the VAT transition is a major positive for the development of the machinery industry. Since 2005, the old industrial bases in Northeast China and the old industrial cities in the central region have passed the VAT reform pilot, and enterprises that purchase new equipment have already tasted the sweetness of tax reduction and technological upgrading. According to a research report by China International Capital Corporation, the VAT transformation will provide a total of 40 billion yuan in VAT for ordinary machinery manufacturing, electronics and communication equipment manufacturing, transportation equipment manufacturing and special equipment manufacturing.
From the perspective of the long-term development needs of China's equipment manufacturing industry, the VAT reform is just the right time. In May 2008, the Industry Development Department of the National Development and Reform Commission submitted a special research report "The Latest Development Trends and Trends of International Equipment Manufacturing Industry". The report comprehensively analyzes the equipment manufacturing industry in nine countries of the United States, Japan, Germany, France, Italy, South Korea, Brazil, India and China in 2000-2006, pointing out the "dual dynamic" impact of domestic demand and international industrial transfer. Next, China's equipment manufacturing industry will continue to maintain a good momentum of rapid and steady growth, and it is expected that the growth level will continue to be around 30% in the next five years.
After the outbreak of the international financial crisis, the State Council executive meeting held on November 26, 2008 proposed six specific measures to help enterprises overcome difficulties. Three of them are directly related to the equipment manufacturing industry: First, vigorously support the development of key industries, and determine to implement and implement them. The revitalization plan for key industries such as steel, automobile, shipbuilding, petrochemical, light industry, textile, non-ferrous metals, equipment manufacturing and electronic information; second, accelerate the technological transformation, independent innovation and mergers and acquisitions of enterprises, and determine the technological progress in key areas. Policies and measures to promote mergers and acquisitions of enterprises, support independent research and development of enterprises, and promote high-tech industrialization; Third, vigorously support the development of small and medium-sized enterprises, determine and improve the guarantee system for small and medium-sized enterprises, increase bank credit support, and increase the proportion of government procurement of small and medium-sized enterprises .
When Yu Zhen, president of the China Machinery Industry Federation, heard about the work report of the "Central China Expo" in Wuhan, he pointed out that China's equipment manufacturing industry has sprung up in the international market and benefited from continuous technological progress since the reform and opening up. And each round of economic downturn will often prompt enterprises to adjust the product structure, and this adjustment will inevitably lead to equipment renewal and technology upgrade.
Shi Yong, the main drafter of "The Latest Development Trends and Trends of International Equipment Manufacturing Industry" and Director of the Major Equipment Information Center of the Machinery Industry Information Research Institute, believes that after 2003, China's equipment manufacturing industry will accelerate the pace of international industrial transfer and become a by 2007. A cycle. Through this cycle, China has become the main base for high-end assembly and low-end processing of the world's equipment manufacturing industry. However, the scale of the industry is still small, the capacity for independent innovation is weak, and the international competitiveness is not strong. The research and development capabilities of major technical equipment and key infrastructure components are quite different from those of developed countries. Therefore, China's equipment manufacturing industry should take advantage of the new economic adjustment cycle, combine the international industrial transfer to improve the technical level, expand the scale of the industry, and break through key technologies.
Under the three favorable factors of domestic demand expansion, international industrial transfer and VAT reform, Henan equipment manufacturing industry will certainly strengthen its advantages, further accelerate technological upgrading, and lay a technical material foundation for a new round of development. The "Central China Expo", which serves the equipment manufacturing industry, will create an effective platform for enterprises and buyers to master information and procurement equipment by demonstrating advanced technology and equipment.
Adhere to professional services and continuously improve exhibitor satisfaction
The "Central China Expo" Zhengzhou Exhibition is a large-scale professional exhibition dedicated to Henan equipment manufacturing industry based on the "Central Plains Equipment Manufacturing Expo" which lasted for ten years. The China Machinery Industry Federation participated in the exhibition for the first time, which promoted the exhibition to the national brand level and enhanced its influence. The Haobo Exhibition Company, which hosted the exhibition, realized the Sino-British joint venture and became the first joint venture exhibition company in the central region. “International, professional, The concept of “innovation†reflects the joint venture company's improvement of business ambitions; “Central China Expo†forms a series of professional exhibitions in Zhengzhou, Hefei and Changsha, which is conducive to the integration of customer resources and optimize brand quality.
Since the launch of the “Central China Expo†Zhengzhou Exhibition in September 2008, a series of measures have been taken to promote promotion, sales and customer service:
In terms of promotion, the website has been revised, and more than 70 professional websites and professional magazines have been established in the country. The advertising and news promotion of the network has been greatly enhanced. At the same time, the online online exhibitors and professional visitors are registered, and efforts are made to Promotion is combined with exhibitor and audience information mining.
In terms of sales, we insisted on the main problem of machine tools and industrial automation, and added new themes of bearings and instrumentation, and strived to adapt to the needs of the development of Henan equipment manufacturing industry; adhered to the stable participation of old customers, and actively expanded new merchants, especially recently. Foreign merchants. In the situation that the equipment manufacturing industry is facing a cold market, the sales of the “Central China Expo†Zhengzhou exhibition booth has maintained a positive progress. One-half of the old customers have already signed up for the exhibition, and 35 new merchants signed up for the conference, such as South Korea. Hyundai Kia Group is exhibiting for the first time in Zhengzhou, and it will be featured in Zhengzhou with four new CNC machine tools and an area of ​​90 square meters.
In terms of customer service, we have begun to refine the professional audience database, and plan to collect 35,000 professional audience information by 22 items to lay a solid foundation for the invitation. The invitation to the professional audience will be launched in January 2009. The company will ensure the quality of visitors, especially the number of buyers, by mailing letters, sending e-mails, SMS messages and boarding tickets. For the on-site service of the exhibition, Good Botasus has been planned. Among them, exhibit logistics, special decoration booth construction, on-site machine operation, water and electricity connection, professional audience registration and access control are listed as the key points.
Affected by the international climate, since the second half of 2008, the domestic manufacturing industry has been chilling in the market, and the export-oriented industries and coastal OEMs are in trouble. Affected by this, the growth rate of domestic raw materials and machinery manufacturing industry has slowed down.
In mid-March 2009, the Central China (Zhengzhou) International Equipment Manufacturing Expo and the “Central China Expo†will be held at the Zhengzhou International Convention and Exhibition Center. It is a professional exhibition that has been well received for ten years. In the face of changes in the macroeconomic situation, the “Central China Expo†Zhengzhou Exhibition was against the market and showed full confidence in the service industry and firm development. As Premier Wen Jiabao repeatedly emphasized, confidence is more important than money when the financial turmoil strikes. The good Botasus exhibition company that undertook the “Central China Expo†has three aspects of confidence:
The country's huge capital to boost domestic demand, Henan equipment manufacturing industry will benefit
In the harsh environment of reduced external demand, in order to maintain China's economic growth, the state announced that it will invest 4 trillion yuan in the next two years to boost domestic demand in order to maintain China's economic growth. The local government actively followed up and increased investment. By the end of November, the total amount of funds announced by the central government and the provinces had reached 18 trillion yuan. According to analysts of HC Machinery Network, the actual pull of 4 trillion investment in the machinery industry in the next two years will be between 5-6%.
Henan is the province with the highest total GDP in the central region. In 2008, it was about 1.8 trillion yuan. The equipment manufacturing industry is the leading product of Henan Industry for automobiles and parts, power equipment, mining machinery, agricultural machinery, lifting equipment, cement, glass and papermaking equipment. Among them, many products and enterprises are strong or leading in the domestic industry. status. In 2007, the added value of the province's equipment manufacturing industry reached 61.2 billion yuan, accounting for 9.41% of the province's industrial added value. The country’s huge investment in boosting domestic demand has brought new market opportunities to Henan equipment manufacturing industry:
-- The leading railway construction accounted for 2 trillion investment. On November 11, 2008, the Ministry of Railways issued 30 billion yuan of railway construction bonds for 11 railway construction projects and motorcycle vehicle purchases. Among them, the investment in locomotives and road facilities accounts for about 1/10. There are 114 railway equipment and facilities manufacturing enterprises above designated size in Henan Province, and there are many opportunities for orders. Sino-US joint venture Xinyang Tonghe Wheel Co., Ltd. specializes in producing cast steel wheels for railway wagons with an annual production capacity of 250,000 pieces, ranking second among the four domestic plants. At present, the factory is full of orders, and new demand must be expanded to supply.
-- Increasing agricultural investment is the focus of expanding domestic demand. Under the background of a series of favorable agricultural policies, the agricultural machinery industry is positive. Henan Agricultural Machinery Industry, represented by Luoyang Yituo, should have good prospects for expanding market sales.
-- Investment in power construction continues to increase. During the year, 12 billion yuan was invested in the procurement of power grid equipment. In the next 2-3 years, more than 1 trillion yuan of investment will be invested in power grid construction. The manufacturing industry of Henan Power Grid has outstanding advantages in the domestic market. Pinggao Electric and Xuji Electric, which produce ultra-high voltage switch and UHV DC transmission equipment, are leading in the localization level and have strong competitive strength. As a result, the news has been sought after by the stock market. .
——Increased investment in environmental protection has also brought business opportunities to many environmental protection equipment manufacturers in Henan.
-- Improving investment in people's livelihood will promote consumption. Cars are one of the most powerful industries to drive consumption. The automobile manufacturing industry in Henan will continue to develop in the gradual recovery market, and auto parts enterprises will undoubtedly benefit as a whole.
As the central government responds to economic risks early and has great actions, it can be foreseen that in 2009, the equipment manufacturing industry will get rid of the downward trend in the second quarter and regain its growth momentum. For the “Central China Expoâ€, the development of the equipment manufacturing industry is fundamental to its existence. The Zhengzhou Exhibition of the "Central China Expo" held in March 2009 will cooperate with the equipment manufacturing industry to get out of the bottom and play a role as a service platform under the market conditions of expanding domestic demand.
Value-added tax transformation promotes technological innovation of equipment procurement machinery enterprises
The state has implemented the VAT transition since 2009, which allows enterprises to deduct the value-added tax included in newly purchased equipment. At the same time, the elimination of imported equipment is exempt from VAT and foreign-invested enterprises purchase domestic equipment VAT refund policy, and small-scale tax will be The person's VAT rate was uniformly reduced to 3%, and the minerals VAT rate was restored to 17%. At present, in the environment where China's real economy is facing shrinking external demand, the VAT transition not only reduces the burden for enterprises, but also encourages enterprises to achieve technological progress by updating equipment. The reform of VAT reform is undoubtedly a long-term move to expand domestic demand.
As we all know, the procurement of new equipment, especially the use of advanced equipment, is the main way for technological advancement of machinery industry enterprises. Therefore, the VAT transition is a major positive for the development of the machinery industry. Since 2005, the old industrial bases in Northeast China and the old industrial cities in the central region have passed the VAT reform pilot, and enterprises that purchase new equipment have already tasted the sweetness of tax reduction and technological upgrading. According to a research report by China International Capital Corporation, the VAT transformation will provide a total of 40 billion yuan in VAT for ordinary machinery manufacturing, electronics and communication equipment manufacturing, transportation equipment manufacturing and special equipment manufacturing.
From the perspective of the long-term development needs of China's equipment manufacturing industry, the VAT reform is just the right time. In May 2008, the Industry Development Department of the National Development and Reform Commission submitted a special research report "The Latest Development Trends and Trends of International Equipment Manufacturing Industry". The report comprehensively analyzes the equipment manufacturing industry in nine countries of the United States, Japan, Germany, France, Italy, South Korea, Brazil, India and China in 2000-2006, pointing out the "dual dynamic" impact of domestic demand and international industrial transfer. Next, China's equipment manufacturing industry will continue to maintain a good momentum of rapid and steady growth, and it is expected that the growth level will continue to be around 30% in the next five years.
After the outbreak of the international financial crisis, the State Council executive meeting held on November 26, 2008 proposed six specific measures to help enterprises overcome difficulties. Three of them are directly related to the equipment manufacturing industry: First, vigorously support the development of key industries, and determine to implement and implement them. The revitalization plan for key industries such as steel, automobile, shipbuilding, petrochemical, light industry, textile, non-ferrous metals, equipment manufacturing and electronic information; second, accelerate the technological transformation, independent innovation and mergers and acquisitions of enterprises, and determine the technological progress in key areas. Policies and measures to promote mergers and acquisitions of enterprises, support independent research and development of enterprises, and promote high-tech industrialization; Third, vigorously support the development of small and medium-sized enterprises, determine and improve the guarantee system for small and medium-sized enterprises, increase bank credit support, and increase the proportion of government procurement of small and medium-sized enterprises .
When Yu Zhen, president of the China Machinery Industry Federation, heard about the work report of the "Central China Expo" in Wuhan, he pointed out that China's equipment manufacturing industry has sprung up in the international market and benefited from continuous technological progress since the reform and opening up. And each round of economic downturn will often prompt enterprises to adjust the product structure, and this adjustment will inevitably lead to equipment renewal and technology upgrade.
Shi Yong, the main drafter of "The Latest Development Trends and Trends of International Equipment Manufacturing Industry" and Director of the Major Equipment Information Center of the Machinery Industry Information Research Institute, believes that after 2003, China's equipment manufacturing industry will accelerate the pace of international industrial transfer and become a by 2007. A cycle. Through this cycle, China has become the main base for high-end assembly and low-end processing of the world's equipment manufacturing industry. However, the scale of the industry is still small, the capacity for independent innovation is weak, and the international competitiveness is not strong. The research and development capabilities of major technical equipment and key infrastructure components are quite different from those of developed countries. Therefore, China's equipment manufacturing industry should take advantage of the new economic adjustment cycle, combine the international industrial transfer to improve the technical level, expand the scale of the industry, and break through key technologies.
Under the three favorable factors of domestic demand expansion, international industrial transfer and VAT reform, Henan equipment manufacturing industry will certainly strengthen its advantages, further accelerate technological upgrading, and lay a technical material foundation for a new round of development. The "Central China Expo", which serves the equipment manufacturing industry, will create an effective platform for enterprises and buyers to master information and procurement equipment by demonstrating advanced technology and equipment.
Adhere to professional services and continuously improve exhibitor satisfaction
The "Central China Expo" Zhengzhou Exhibition is a large-scale professional exhibition dedicated to Henan equipment manufacturing industry based on the "Central Plains Equipment Manufacturing Expo" which lasted for ten years. The China Machinery Industry Federation participated in the exhibition for the first time, which promoted the exhibition to the national brand level and enhanced its influence. The Haobo Exhibition Company, which hosted the exhibition, realized the Sino-British joint venture and became the first joint venture exhibition company in the central region. “International, professional, The concept of “innovation†reflects the joint venture company's improvement of business ambitions; “Central China Expo†forms a series of professional exhibitions in Zhengzhou, Hefei and Changsha, which is conducive to the integration of customer resources and optimize brand quality.
Since the launch of the “Central China Expo†Zhengzhou Exhibition in September 2008, a series of measures have been taken to promote promotion, sales and customer service:
In terms of promotion, the website has been revised, and more than 70 professional websites and professional magazines have been established in the country. The advertising and news promotion of the network has been greatly enhanced. At the same time, the online online exhibitors and professional visitors are registered, and efforts are made to Promotion is combined with exhibitor and audience information mining.
In terms of sales, we insisted on the main problem of machine tools and industrial automation, and added new themes of bearings and instrumentation, and strived to adapt to the needs of the development of Henan equipment manufacturing industry; adhered to the stable participation of old customers, and actively expanded new merchants, especially recently. Foreign merchants. In the situation that the equipment manufacturing industry is facing a cold market, the sales of the “Central China Expo†Zhengzhou exhibition booth has maintained a positive progress. One-half of the old customers have already signed up for the exhibition, and 35 new merchants signed up for the conference, such as South Korea. Hyundai Kia Group is exhibiting for the first time in Zhengzhou, and it will be featured in Zhengzhou with four new CNC machine tools and an area of ​​90 square meters.
In terms of customer service, we have begun to refine the professional audience database, and plan to collect 35,000 professional audience information by 22 items to lay a solid foundation for the invitation. The invitation to the professional audience will be launched in January 2009. The company will ensure the quality of visitors, especially the number of buyers, by mailing letters, sending e-mails, SMS messages and boarding tickets. For the on-site service of the exhibition, Good Botasus has been planned. Among them, exhibit logistics, special decoration booth construction, on-site machine operation, water and electricity connection, professional audience registration and access control are listed as the key points.
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