He provided a set of data: From January to July this year, China's furniture enterprises above designated size achieved a total industrial output value of 234 billion yuan, a year-on-year increase of 26.66%. There are currently 5,670 enterprises above designated size in China. From January to July, furniture exports reached US $ 18.9 billion, a year-on-year increase of 34%. "Recently, I have communicated with the leaders of many large enterprises. In the first half of this year, most enterprises have grown, with a growth rate of 20% to 40%."
At the same time as sales growth, furniture brand building has also achieved remarkable results. "The implementation of the brand strategy in the furniture industry has accelerated, the awareness of furniture brands has increased, the market share of furniture companies has continued to increase, brand sales have grown significantly, furniture brands have reduced homogeneous competition and opened up differentiated competition. Brand sales growth in the first half of this year Very large, the entire furniture store brand, corporate brand, and product brand develop simultaneously. "Zhu Changling revealed that the next step will encourage companies to implement brand strategies, build corporate brands and product brands, and improve independent innovation capabilities, trying to design, production, quality, and service. And other aspects to improve the brand's popularity and reputation.
"Since this year, our furniture industry is undergoing industrial structure adjustment and optimization and upgrading, and the furniture industry has entered a new development stage-a process from quantitative development to qualitative development, focusing on adjusting and optimizing the industrial structure to achieve industrial upgrading." Zhu Changling said that most companies Technological transformation and product innovation have been carried out, and the traditional extensive manufacturing form has been transformed into an efficient and intensive service model. Custom furniture has grown rapidly, and cross-industry projects have grown.
In addition, the industrial chain of the furniture industry is under construction. "The formation of the furniture industry chain plays an important role in the development of the furniture industry. Product design, raw material procurement, terminals, etc. constitute the entire industry chain. Problems in any link will affect the development of the enterprise." Zhu Changling said that the major industrial bases in the country are Starting to integrate the industrial chain, for example, Xianghe Furniture is gradually improving the industrial chain.
As the leader of the northern furniture industry, Xianghe Furniture City has become the largest furniture distribution center in northern China. In 2007, it was named the furniture and trade capital of northern China by the China Furniture Association. According to Chen Gang, director of Xianghe Furniture City Management Committee, by 2009, the area of ​​the exhibition hall of Xianghe Furniture City will expand 200 times to 1.8 million square meters; the transaction volume will expand 200 times to 15 billion yuan. In the first half of this year, market sales reached 15.408 billion yuan, a year-on-year increase of 55.1%.
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