In recent days, "artificial eggs" and "artificial tofu" have attracted the attention of the majority of netizens. The initial news made people cry and laughter, and they were even resentful. Eggs and tofu are the most common foods in life. It can be said that they are inseparable from the daily diet. However, unscrupulous traders have to use artificial eggs and artificial tofu as their raw materials for cheap, fast-growing, and profitable products. Self-interest and consumer health are ignored, and they are made and sold out. What's more, they even use the “manufacturing process†to earn money and are shameless!
The creation of new things must be based on the promotion of human progress. Otherwise, it will be backward, pedantic, or even rebellious. For a company, "genuine" and guaranteeing product quality are part of the matter. Even if it does not dare to ensure that the company can continue to develop, it is also necessary to constantly develop new products to meet market demand. If it is for the immediate benefit of the plan, regardless of the legal system and the interests of customers, the result will only be self-destruction.
The same is true for hardware companies. Based on the “doing things right,†research and innovation must be based on the needs of the market. I believe that the majority of hardware companies must do a good job of "avoiding excess product" and "lead the market frontier" in two aspects, in order to compete in the increasingly fierce hardware market has a place.
Avoid excess product
When the market has a large space for development, it is easy for related companies to feel ecstatic at the same time. As a result, there will be a phenomenon of excess production capacity, that is, the production capacity is greater than the market demand, resulting in increased market competition and lower profits. However, there is a misunderstanding here. In fact, the so-called "overcapacity" is actually an excess of production capacity. Before this "capacity" is converted into a product, it will not cause a substantial impact on the market. Therefore, for a company, what should be avoided is product surplus, not overcapacity.
So, if you see the signs of overcapacity, even if the market is not in front of them to fight and compete? This is certainly not the way to do business. The author believes that when discovering market opportunities, do not follow blindly. Do not invest all your assets in the research and production of “direct†products. Take a step back and make a fuss about “indirect†products.
Take the automotive industry as an example. After the sales of 13.64 million new cars in China in 2009, the sudden market situation made many companies unable to sit still, and they have formulated large scale capacity expansion plans, which has aggravated the overcapacity of domestic auto companies. risks of. At this time, companies with relatively weaker powers are likely to become victims of the market if they follow suit. And if you take a step back, focus on the advantage of strength in the automobile production in a link, to provide auto parts and components for the powerful car prices. Overcapacity shows that the market has it. As long as the direction of force is correct, it will surely seize the opportunity and make a fortune.
Leading the market
There is another aspect of being more active when it is needed, that is to lead the frontier of the market and seize the future market. This requires the brilliant vision of the leaders of hardware companies and the strength that companies have accumulated in previous operations. For now, the author believes that cutting from three aspects will help hardware companies successfully lead the market.
First, low-carbon environmental protection is the development theme of the current era, so green hardware is bound to be the protagonist of the future hardware market. Taking the water heater industry as an example, water heaters have undergone three generations of changes in gas water heaters, electric water heaters, and solar water heaters. This is a generation-by-generation, energy-saving, generation-by-generation, environmental protection, and driven by the environment, with the progress of science and technology is more green. The fourth-generation air-energy water heaters have gradually entered people's sights, and the market is in sight. It is believed that enterprises with strong scientific and technological strength will not give up this opportunity.
Second, waste recycling, recycling. The development of circular economy is the basis for achieving sustainable development, as is the hardware industry. In terms of national policies, the "Regulations on the Management of the Recycling of Waste Electrical and Electronic Products" was formally implemented on January 1, 2011. In accordance with the “Regulationsâ€, the state implements a multi-channel recycling and centralized treatment system for waste electrical and electronic products, implements a qualification and licensing system for its disposal, and establishes subsidies for the recycling of waste electrical and electronic products. There is a precedent for hardware recycling in foreign countries. In the old home appliances recycling center of Panasonic in Japan, an old refrigerator, an old washing machine, an old TV, and an old air conditioner lie on the assembly line. After 10 minutes, the end of the assembly line is iron. , copper, aluminum, plastic, these materials can be used to reproduce electrical appliances, thermal insulation materials, and even park tables and chairs. It is reported that Panasonic also plans to make home appliances recycling business to China. There is policy support, under the support of science and technology, China's hardware companies can let "fat water" flow to "outsiders!"
Third, the hardware frontier: intelligent, humane, personalized. Taking the cabinet industry as an example, in the past two or three years, the concept of "living in the kitchen" as the core of cabinet companies has been increasingly demonstrated, and the design of the kitchen is gradually becoming more personalized and artistic as the concept of people changes. In 2011, the development of cabinets will continue to carry out the “threeizations†of intelligence, humanization, and personalization.
In summary, hardware companies require survival and development.