Most of the floor companies are still export-oriented. They do not have their own brands in the market, they do not have pricing rights in terms of prices, they are foreign brands, and they have very serious consequences, which in turn will drag on our domestic market. Market development.
Related industry sources stated that the future floor market competition positions will be concentrated in the second and third-tier markets, and even the fourth-tier market in townships and towns. The total amount of this market is huge, but the monomers are small, so it is difficult to estimate the difficulty of development and management. There is no doubt that this is a typical "long-tailed" market. The competition has entered a crucial stage. The new situation calls for a new business model.
In a word, if you are a company or a dealer, you don’t have the means to take a martial arts or take everything from top to bottom. You rely on a single traditional business model. If you want to “take the lead†in the flooring industry, I’m afraid it’s hard to have a chance, even if the previous foundation is playing well. If you can't keep up with the pace of market development, you are likely to be eliminated.
According to market research, the following five factors affect the sales of floorboards:
Market Analysis 1: Affected by inflation in 2011 will directly affect consumers who dare not spend money.
Market Analysis 2: The rise in raw material and labor costs will directly affect the price increase of products, and consumers will be even more unbearable.
Market Analysis 3: In 2011, there were more than 3,000 flooring companies in China. Under the premise of highly homogenous products, mutual marketing simulations and light marketing services, competition can be imagined.
Market Analysis 4: In 2011, the impact of factors such as the appreciation of the insurance industry and anti-dumping anti-subsidy investigations in the flooring industry will directly lead to the export of many wood flooring companies that are mainly exported to the domestic market. The degree of competition in the domestic market will be fiercer than in previous years.
Market Analysis 5: In 2011, the country’s property market regulation policy was the most stringent regulation policy in history. From the current situation, the country has the tendency to not reach the goal. It can be predicted that the regulation will be more severe in 2011, which will directly lead to shrinking real estate transaction volume. The price of houses in major and medium-sized cities is now worthless, and the transaction volume is extremely low. Among them, the transaction volume of second-hand housing is even lower. This situation will directly affect the downstream building materials industry, and the flooring industry will not be spared.
Comprehensive analysis of the above factors will be the most difficult year for wood flooring companies in 2011, and the status of the flooring industry has determined that this year will be the beginning of the brutal competition brand cleaning years. The current wood floor market in China is a giant of production capacity and a brand of dwarf. None of the current floor brands is a real big-name brand, and its market share is not more than 10%. This is caused by the concept of the floor company operators.