Compared with other household products, cabinet hardware has many different characteristics. First of all, it is customizable, that is, enterprises and terminals are required to complete production and design based on market demand. Second, it requires a high standard of installation services, that is, different installation issues need to be handled in different situations to meet customer needs; Third, it requires meticulous and considerate service, that is, because its customization leads to different products or consumers' needs, it requires careful and thoughtful service for each consumer. Due to the many characteristics of the cabinet hardware, the terminal plays a crucial role in the marketing of the cabinet hardware, so the marketing of the whole cabinet terminal is the key.
The terminal must have a good design service process
When it comes to terminal marketing, people may think of how to make their stores more visible, how to increase store sales, and so on. But as a cabinet hardware terminal, good design services are essential. Due to the customization of cabinet hardware, customer requirements can be regarded as strange, if your design services can not seize the customer's heart, it is likely to make customers lose.
To achieve a good design service process, first of all to enhance the sense of service designers, designers do not just work on the design, but also to enter the store customers to provide thoughtful service, to ask the customer's needs, to provide customers with detailed The design allows customers to feel comfortable with the service in the store. Secondly, it is necessary to improve the technical level of designers. If the customer needs different solutions with different styles, the designer must give the customer a design plan in the shortest time. Such a good design service can not only meet the needs of cabinet hardware customization, but also increase the added value of cabinet hardware brands, establish brand influence and then increase store sales force.
Establish a good reception or marketing mechanism
The reception or marketing staff is the first barrier to any store, and the customer's first impression of the store and the brand depends on the reception or marketing staff of the store. Therefore, there must be high requirements for the reception or marketing personnel of the store, such as professionalism, enthusiasm, and considerate service, which are all necessary qualities. The ability of the reception or marketing staff directly affects the turnover rate of the storefront.
First of all, the receptionist or marketer must be professional, should be familiar with their own brand, be accurate with respect to brand positioning and brand value, have a solid grasp of where their products and the entire customer may be in doubt, and be able to use their own brand's advantages to serve customers. . Secondly, for receptionists or marketers, they need to avoid weaknesses. As the saying goes, the gentleman should use its own brand and employee reception or marketing mechanism to ensure that each receptionist or marketing staff can exert their advantages. Improve your ability to improve your store sales.
Focus on after-sale
For the promotion of store sales capabilities, many dealers feel that as long as the store's marketing up and down enough effort on it, it is not. After-sales service is also an indispensable point, because after-sales service represents the brand's commitment to customers, represents the brand's integrity and strength, reflects the dealer's humanitarian and business channels, it is the most important part of increasing store value.
Due to the customization of the cabinet hardware, there will be some difficulties in the after-sales service of the cabinet. For example, the parts that have problems are very few models and colors, which is a challenge to production. On the other hand, after-sales service personnel also represent a part of the brand, after-sales service must first have a good technical level, followed by a good service attitude, that is not only to solve the customer's problem, but also be patient and thoughtful for the customer service.
Due to the characteristics of the cabinet hardware, the terminal has become the key to cabinet hardware marketing. The dealers do such as store upgrades, reception or marketing personnel training, design level improvement, after-sales service, and so on, are to increase brand value and The way to store value-added products, the advantages of each link can increase the weight of the store or brand in the minds of consumers and their position in the market.