2012 How to lay out market channels for doors and windows

[China Aluminum Network] In the current door and window industry, there are numerous door and window manufacturers, and the level of development of enterprises is uneven. With the development of the situation, it is inevitable that some enterprises will not be able to continue to adapt to the market and be eliminated. However, the degree of competition among the companies that have been maintained can be imagined.
Then, how can Chinese doors and windows enterprises lay out their own market channels and production plants to develop their own larger development space?
It is of course the wish of every company CEO to grow bigger and stronger. However, how to make the company bigger and stronger is a topic that has no fixed answer. Everyone has different opinions. A few days ago, through an exchange with Chairman of China Building Materials (Fujian) Co., Ltd. Chen Jinji, it was learned that Chen Dong emphasized the importance of the construction of the company's factories and put forward some of his own opinions. At the same time, it also summarizes several common reasons why companies are becoming stronger and bigger.
In fact, for window and door companies, if they want to be invincible in the competition, they must take the brand road. However, in the development of the doors and windows industry in the past two years, more and more companies are not only concerned with the company's own software development, but also tend to hardware construction - plant construction. Many companies also believe that the construction of factories is essential for the sustainable development of doors and windows companies in the future. In particular, for companies that have already made exports or are about to export, the road to factory construction must go.
At present, people have entered a new era of knowledge-based economy. In such a rapidly changing era, the demand for social knowledge and intellectual capital has become stronger than in any one era, and the competition between markets has become more intense. China has joined After the WTO, multinational companies also stepped up their penetration of the Chinese market and industry. This internationalization of domestic competition has made the development of the industry more severe. In such a large environment, the development of Chinese doors and windows companies is also facing pressure.
In the past, the "first investment, then the foundation" approach has not worked. Now it is the practice of "building a good foundation and talking about investment." Without "strengthening show" with strength and connotation, it can only attract people's eyes for the moment and cannot stand the test of time. Therefore, for enterprises, we must first stabilize the rear force - strengthen the construction of the production base, create a good hardware conditions, a solid back line is the key to victory.

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