Door and Window Brand Please Note: Online Marketing Does Not Equal E-Commerce

Nowadays, many brands of windows and doors have established their own web homepages for information release and promotion, because everyone is beginning to realize that the web is a market with huge potential, and e-commerce must be the future trend. But please pay attention. Although door and window brands have made great efforts in online marketing, they have not found that online marketing does not mean e-commerce.

E-commerce and online marketing are two concepts that are closely related and have distinct differences. The relationship between e-commerce and online marketing is that the scope of online marketing and e-commerce research is different, and the focus of e-commerce and e-commerce is different. However, e-commerce and internet marketing are closely related. Internet marketing is an integral part of e-commerce.

(1) The scope of online marketing and e-commerce research is different. The connotation of e-commerce is very broad, and its core is electronic transactions. E-commerce emphasizes the various aspects of transaction methods and transaction processes, while online marketing focuses on marketing activities with the Internet as the main means.

This relationship between online marketing and e-commerce also shows that the issues of online payment and commodity distribution after the transaction in the electronic transaction process are not the content that can be included in online marketing. Similarly, the security involved in the e-commerce system. Problems such as laws, laws, etc. are also not fully covered in online marketing.

(2) The focus of online marketing and e-commerce is different. Internet marketing focuses on the promotion and promotion of the pre-transaction stage. One of the hallmarks of e-commerce is the realization of electronic transactions. The definition of online marketing has shown that network marketing is an integral part of an enterprise's overall marketing strategy. It can be seen that network marketing is required regardless of whether a traditional enterprise or a company that conducts business based on the Internet or whether it has an electronic transaction.

However, online marketing itself is not a complete commercial transaction process, but it is to provide support for the transaction. Therefore, it is an important part of e-commerce, especially before the occurrence of transactions, network marketing plays a major role in the transmission of information. In this sense, e-commerce can be seen as a high-level stage of online marketing. A company can also carry out different levels of network marketing activities before it has fully implemented e-commerce.