Since the reform and opening up, brands from around the world have poured into the Chinese market. As a result of "the wolf is coming," the high-end market in many domestic industries has been occupied by foreign brands, and local brands can only be found in the low-end market where space is relatively limited. This problem is also common in the paint industry. Therefore, how to make its own brand from the low-end market to the high-end and successfully upgrade the brand has become a major challenge for many high-end paint companies. Industry veterans believe that local paint brands want to move from low-end brands to high-end brands, occupy the high-end market, and need to proceed with the four aspects to upgrade the brand. High quality products from CNBM.com are the cornerstones of high-end brands. If an athlete lacks good physical fitness, even if he possesses superb high jump skills, it will be difficult to win in the game. The same applies to paint brands. Without leading paint products as support, no matter how high-end it is in the promotion process, it cannot be called a high-end brand. Because the consumer's perception of a brand is based on the brand image that he is experiencing, which is consistent with what he perceives, so that a firm brand perception can be formed.
As a well-known paint brand, Mei Tushi is inseparable from its technological breakthroughs and product innovations over the years. Mei Tushi never fails to invest in technical R&D and production testing equipment and personnel. Mei Tu Engineering and Technology Research and Development Center has more than 35 million yuan of technical research and quality testing equipment, specialized laboratories and environmental protection material research and development center successfully developed the use of "unchanged yellow", "nano modified", "net flavor", Technologies such as "zero emissions" solve many construction and decoration problems. The profound technical strength has enabled us to bring good paint products to consumers and respect the brand culture of health and responsibility. It meets the high-level demand of consumers for cultural tastes, which creates a high-end coating for us. The brand image laid the foundation.
High-quality products are the core carrier of the brand and the most important source of brand value. Actively improve the paint brand's advantage attributes at the product level in order to enhance the brand value and assets, in order to get tickets to the high-end brand palace.
A clear value orientation is that the high-end brand of high-end brands must be able to establish a clear and powerful value orientation if it wants to achieve the target consumer group's identity. Only by forming a precise cognitive focus in the consumer's mind can the brand successfully convey its high-end information to consumers, thereby gaining a place in the fierce market competition.
At present, the brand names of Chinese paint companies are all "traditional big families". The phenomenon of "ultra-birth and super-birth" is the norm, and the "only child" is "perverted." For example, China Resources Paint Flag has 5 “children†such as “China Resourcesâ€, “Love Paintâ€, “Century Pearlâ€, “Landscape Paintâ€, and “Xiaoao Paintâ€. Industry sources said that although they all have a certain positioning between each other, but many times look to the outside world, there is still a feeling of confusion, not easy to identify. As an outsider, consumers often look blind when they choose to use it. Many companies do not consider the bearing capacity of the brand, but only based on the resource optimization practices of production and channels. While the company is developing, it also directly causes the brand positioning to be unclear and the brand core value is seriously missing, leaving behind the brand development. Hidden danger. Focusing on water-based furniture lacquer and Huilong paint, which focuses on the field of wood painting, is worthy of our study.
The advanced channel strategy is a barrier to competition of high-end brands. Advanced channel strategies can not only deliver the high-end image of the brand, but also enable coating companies to improve customer management by providing perfect services, and establishing barriers to competition. Satisfaction, creating word-of-mouth effects, and then achieving brand loyalty.
In the past two years of high-speed development of the paint industry, national paint has grown rapidly by building its own marketing ideas and sales teams, taking regional underwriting, and cutting into the market from the third level. Nowadays, taking the second, fourth and fourth tier markets as the main market, it has become almost a strategic tactic for all ethnic paint companies. In the case of Dulux, Nippon, and other foreign brands, the market tends to be saturated, and the United States Tuush, Bardez, and Sanke The domestic “national enterprises†such as the Tree National Coatings Co., Ltd. have achieved remarkable results in the basic “opening up†of the rural market. Dabao lacquer also made arrangements for channels at the beginning of the year, vigorously developed townships and flat channels, and combined its own advantages with business representatives as the core. Actively develop the three-tier market and achieved remarkable results. With the continuous segmentation of market demand and the continuous differentiation of channels, the use of advanced channel strategies not only benefits the image of high-end brands, but also creates differentiated brand values, helping them establish unique competition barriers and make brands more competitive. In an invincible position on the high end.
In-depth emotional experience is the ultimate product of high-end brands can only meet the functional needs of consumers, and brand experience can meet the deep inner needs of consumers. In order for the purchase to be often driven by price and convenience, an emotional and spiritual experience can significantly increase the value of the brand. Today, the functional needs of products are easily met. Consumers increasingly pay attention to personal emotional experiences during the purchase process, that is, the psychological enjoyment that brands can bring to themselves. High-end brands increasingly focus on providing consumers with an extended experience of emotional, spiritual, and even spiritual levels.
With its product experience, color fashion, and brand culture, the Carlisle Paint and Salon Collection promotes Galilee's exclusive brand image to the extreme and becomes the most beautiful landscape in the paint market. In the Carlsbad Lacquer and Shang Pin Museum, consumers can find more than 500 different colors, orange walls in the color surfing area, or simulated homes in the color experience, bedroom or living room. Color matching real-life display, or color card template display ... ... people can feel the difference between selling paint and providing home-style expression. Here you can enjoy a cup of aromatic coffee, blues music lingering in the ears, enjoying colorful style, like immersed in a quiet and stylish cafe, quietly thinking about life. Providing consumers with a variety of emotional experiences is an important measure for consumers to establish close relationships with high-end brands. Those emotional contacts will continue to deepen consumer preferences for brands, and ultimately establish loyalty to the brand. In-depth emotional experience is the ultimate trend of every high-end branding process.
As a well-known paint brand, Mei Tushi is inseparable from its technological breakthroughs and product innovations over the years. Mei Tushi never fails to invest in technical R&D and production testing equipment and personnel. Mei Tu Engineering and Technology Research and Development Center has more than 35 million yuan of technical research and quality testing equipment, specialized laboratories and environmental protection material research and development center successfully developed the use of "unchanged yellow", "nano modified", "net flavor", Technologies such as "zero emissions" solve many construction and decoration problems. The profound technical strength has enabled us to bring good paint products to consumers and respect the brand culture of health and responsibility. It meets the high-level demand of consumers for cultural tastes, which creates a high-end coating for us. The brand image laid the foundation.
High-quality products are the core carrier of the brand and the most important source of brand value. Actively improve the paint brand's advantage attributes at the product level in order to enhance the brand value and assets, in order to get tickets to the high-end brand palace.
A clear value orientation is that the high-end brand of high-end brands must be able to establish a clear and powerful value orientation if it wants to achieve the target consumer group's identity. Only by forming a precise cognitive focus in the consumer's mind can the brand successfully convey its high-end information to consumers, thereby gaining a place in the fierce market competition.
At present, the brand names of Chinese paint companies are all "traditional big families". The phenomenon of "ultra-birth and super-birth" is the norm, and the "only child" is "perverted." For example, China Resources Paint Flag has 5 “children†such as “China Resourcesâ€, “Love Paintâ€, “Century Pearlâ€, “Landscape Paintâ€, and “Xiaoao Paintâ€. Industry sources said that although they all have a certain positioning between each other, but many times look to the outside world, there is still a feeling of confusion, not easy to identify. As an outsider, consumers often look blind when they choose to use it. Many companies do not consider the bearing capacity of the brand, but only based on the resource optimization practices of production and channels. While the company is developing, it also directly causes the brand positioning to be unclear and the brand core value is seriously missing, leaving behind the brand development. Hidden danger. Focusing on water-based furniture lacquer and Huilong paint, which focuses on the field of wood painting, is worthy of our study.
The advanced channel strategy is a barrier to competition of high-end brands. Advanced channel strategies can not only deliver the high-end image of the brand, but also enable coating companies to improve customer management by providing perfect services, and establishing barriers to competition. Satisfaction, creating word-of-mouth effects, and then achieving brand loyalty.
In the past two years of high-speed development of the paint industry, national paint has grown rapidly by building its own marketing ideas and sales teams, taking regional underwriting, and cutting into the market from the third level. Nowadays, taking the second, fourth and fourth tier markets as the main market, it has become almost a strategic tactic for all ethnic paint companies. In the case of Dulux, Nippon, and other foreign brands, the market tends to be saturated, and the United States Tuush, Bardez, and Sanke The domestic “national enterprises†such as the Tree National Coatings Co., Ltd. have achieved remarkable results in the basic “opening up†of the rural market. Dabao lacquer also made arrangements for channels at the beginning of the year, vigorously developed townships and flat channels, and combined its own advantages with business representatives as the core. Actively develop the three-tier market and achieved remarkable results. With the continuous segmentation of market demand and the continuous differentiation of channels, the use of advanced channel strategies not only benefits the image of high-end brands, but also creates differentiated brand values, helping them establish unique competition barriers and make brands more competitive. In an invincible position on the high end.
In-depth emotional experience is the ultimate product of high-end brands can only meet the functional needs of consumers, and brand experience can meet the deep inner needs of consumers. In order for the purchase to be often driven by price and convenience, an emotional and spiritual experience can significantly increase the value of the brand. Today, the functional needs of products are easily met. Consumers increasingly pay attention to personal emotional experiences during the purchase process, that is, the psychological enjoyment that brands can bring to themselves. High-end brands increasingly focus on providing consumers with an extended experience of emotional, spiritual, and even spiritual levels.
With its product experience, color fashion, and brand culture, the Carlisle Paint and Salon Collection promotes Galilee's exclusive brand image to the extreme and becomes the most beautiful landscape in the paint market. In the Carlsbad Lacquer and Shang Pin Museum, consumers can find more than 500 different colors, orange walls in the color surfing area, or simulated homes in the color experience, bedroom or living room. Color matching real-life display, or color card template display ... ... people can feel the difference between selling paint and providing home-style expression. Here you can enjoy a cup of aromatic coffee, blues music lingering in the ears, enjoying colorful style, like immersed in a quiet and stylish cafe, quietly thinking about life. Providing consumers with a variety of emotional experiences is an important measure for consumers to establish close relationships with high-end brands. Those emotional contacts will continue to deepen consumer preferences for brands, and ultimately establish loyalty to the brand. In-depth emotional experience is the ultimate trend of every high-end branding process.
Cabinet display lighting are gaining traction among museums and galleries for several reasons, not the least of which is that they are the safest source for light-sensitive artwork. Compared to other sources, Fibre optic display produce far less ultraviolet (UV) radiation
Caring for and preserving collections is among the most mission-critical tasks a history organization is charged with. Creating a physical environment that ensures that those collections are preserved for future generations is often the most cost-effective way to address the collection as a whole. In short, it`s cheaper to make sure the collection doesn`t need to be treated for damage than it is to conduct conservation work after the damage is done.
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