[China Aluminum Network] For the door and window industry, the current door and window companies have fully opened up the e-commerce platform. In this case, the door and window companies need to take the initiative to meet the development challenges and achieve innovation and development.
At present, there are still several major problems that are difficult to break through in building materials household e-commerce. One is that online and offline conflicts of interest are difficult to resolve. Second, physical experience is still the key to product sales. Third, high logistics costs increase the risk of online shopping. Thus, a new e-commerce model that can break these flaws - O2O came into being.
Door and Window O2O Transformation "Four Requirements" Prominent
O2O is a major change for the traditional window and door companies. It has four outstanding requirements.
1. It is required that the company's business operations should be centered on the “user experienceâ€. The completion of sales of doors and windows products has only just begun. Subsequent interactions with users through the Internet and offline assembly in the same city are more important.
2. It is required that doors and windows enterprises should focus on their "core resource capabilities" and make efforts to store elite stores under the line. For some general stores, they can be appropriately abandoned;
3, require companies to focus on "network management", in the mobile Internet to highlight their own brands, display their own products, their own resource capabilities of information, digital, network;
4, require companies to pay more attention to regional experience and terminal experience, the user is only after the purchase of the product "the beginning of sales", we must help them install, help their maintenance, etc., offline terminal experience, installation services and more and more important.
Traditional doors and windows enterprises can only develop their spirits, work hard, and actively integrate into the o2o tide. They can develop rapidly and are not eliminated by the times.
Mobile Internet Mall doors and windows O2O depth entry point
1. Select mobile power to create a new future
Now advancing o2o need doors and windows companies to choose, the existing pc end has been Qijia network, the United States and Lele platform e-commerce to seize the commanding heights of development, ahead of the occupying preemptive competitive advantage, doors and windows companies want to exert power pc-end e-commerce platform On the PC side, resource accumulation, capacity reserve, and network presentation will lag far behind those in the industry. At the moment when the mobile Internet is booming, the PC-side strong brand is also in a period of rapid brand development. There are a large number of doors and windows companies. Growth opportunities, therefore, the door and window companies to develop mobile end, in order to create a better future.
2. Promote o2o and strengthen multi-channel drainage
There are many choices for mobile terminal doors and windows companies. They can build their own b2c malls, and they can also enter existing mobile malls. For example, WeChat micro stores, pockets, and so on, there are many building materials home brands stationed, no matter what kind of expansion mode, traditional Door and window enterprises need to strengthen the role of multi-channel drainage when promoting o2o. When entering micro malls, they must consider the flow of the mall, investment policies, support policies, etc., and consider the offline physical store drainage, network activity drainage, etc. when building the b2c platform. Key aspects. Doors and windows have already been promoting o2o construction. Micro malls must be constructed, and mall traffic is an important aspect that must be paid attention to.
3, continuous communication and interaction is the success of doors and windows o2o
In the traditional business logic, “selling goods†is the first one. No sales volume is not enough. Under the background of the emerging mobile internet era, traditional business logic is facing great challenges. Selling products to customers is only the first step. It will also help them complete a series of follow-up professional services such as testing, installation, maintenance, and maintenance. This is where the true meaning of the promotion of doors and windows is. This requires more continuous communication with users, communication through the online community, and the formation of an online community to interact , Through the customer relationship network to sell goods, these are the key to the success of the o2o doors and windows, a single product sales can not be achieved o2o, and users continue to communicate and continue to interact, doors and windows o2o side.
We are not afraid of fierce market competition and are afraid that there will be no way to follow. Door and window companies must pay attention to the development of the road and seize the roots of development.