Leading the trend of home improvement  Ignite consumer passion
--2012 Eighth Beijing Spring Home Expo strong upgrade
Recently, the reporter was informed that the Housing Decoration Committee of the China Building Decoration Association, the China Building and Sanitary Ceramics Association, the Home Decoration Committee of the All China Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, the China Wood Industry Distribution Association Floor Distribution Committee, and the China Building Materials Federation Logistics and Market Branch, Dana exhibition Group, co-sponsored by the spring of 2012 eighth Beijing home · decorative building Materials Exposition (Beijing home Expo) will be held at the Beijing National Agricultural exhibition Center on March 23-25, 2012, as the spring of 2012 A home improvement event that directly communicates and communicates with end consumers face-to-face will surely set off a spring and summer decoration consumption tide in 2012 .
Return to zero · leapfrog-Beijing Home Expo, transformation and upgrading
The Beijing Home Expo is held twice a year. So far, it has been successfully held for seven sessions. The cluster effect of the exhibition has multiplied year by year. The concept of "decorating and visiting the Beijing Home Expo" has been rapidly spreading among the people. With the increasingly fierce market competition, the home building materials market environment has undergone fundamental changes, product homogeneity and channel homogenization are serious, and consumer demand is also increasingly diversified and personalized. In order to quickly adapt to this change and speed up the construction of high-quality exhibition platforms for home fairs, the organizers of the Beijing home fairs carried out transformation, upgrade and repositioning of the eighth Beijing home fairs in the spring of 2012 with a "zero and leap" mentality .
According to the organizer, this year's home fair will conduct a strict selection of the upstream and downstream brands of the home furnishing industry participating in the exhibition, mainly domestic and foreign home furnishing, home improvement, and building materials industry first-line brands. The latest trend products, practical, fashionable, user-friendly and environmentally friendly home improvement trends will be reflected in this exhibition. The professional exhibition team, unique exhibition sales model, massive exhibited products and high cost performance of the Home Expo have become the focus of the industry and consumers.
Precise positioning, serving people in the capital
In March 2012, a time when fitting season, many owners began to actively prepare, embark on renovation of the road. To this end, the organizers of the 8th Beijing Home Expo in 2012 joined well-known high-quality suppliers of home furnishing, decoration, and building materials to share the home decoration of owners around Beijing, so that owners can easily enjoy happy decoration and enjoy a happy life!
According to the introduction of the organizing committee, the 2012 Beijing Home Expo Pavilion set up a high-end brand exhibition area, and at the same time, cooperate with the All China Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce Home Improvement Committee and Sina Home Furnishing to create a trend model with the theme of "future home".
In order to collect the overall design plan for the industry, it will be displayed at the 8th Beijing Home Expo in the spring of 2012 in the form of a physical display , which will fully explain the future trend of home improvement and strive to create "a high-end brand home building material trend facing terminal owners. At the same time, in order to let famous products enter the people's homes at the most favorable price and fulfill the "brand dream" of consumers, the organizing committee fully integrates brand resources and concentrates high-quality brands on famous brand sales. Create "Famous Outlets Exhibition" ; meanwhile, with the continuous expansion of the overall concept, the organizers of the 8th Beijing Home Expo in spring 2012 centered on the consumption needs of decoration owners, and joined the majority of exhibitors to provide consumers with overall design And the overall decoration solution, truly for the owners to achieve a more time-saving, worry-saving, money-saving and trouble-saving "one-stop installation of a home."
exciting activities  Happy participation
During the exhibition, all kinds of interactive and effective supporting activities were tailor-made for exhibitors and consumers, building an important platform between brands and consumers.
Wonderful activities include: presenting a sign-in gift on arrival; order drawing prizes - 100% prizes; Beijing Home Expo with all exhibitors to give back to Beijing consumers- " Famous Products Sale " ; brand home improvement voluntary consultation meeting; two large-scale daily central purchasing / group activities; central enterprises industry-star hotel group and material procurement matchmaking purchasing groups; "home of the future" - the design and life (physical model of the trend show); 2012 the minds of consumers favorite brand of home contest Cum award ceremony; 2012 China Home Furnishing Industry E-Commerce Marketing Summit; home improvement trends / home design trend forum; exhibitor activities - home building materials brand new product launch / brand recommendation meeting, etc.
The annual Beijing Beijing Home Expo is the most important platform for the Beijing home building materials industry to detonate the product sales and brand promotion of the Spring Festival. It also represents the development trend of the home furnishing and building materials industry in the new year. A large number of exhibitors rely on the Spring Home Expo as a market Strengthen the point and smoothly open the year-round market. At the same time, brand exhibitors will focus on launching many high-quality, affordable home building materials products and overall design and overall decoration plans at the home fair. For consumers who are about to be renovated, this will be a feast of home improvement that can not be missed. Consumers who are ready to renovate can wait for more. Many surprises were captured at the 8th Beijing Home Expo in the spring of 2012 , and at the same time at the home expo Learned the trend of more trendy and more refined home decoration.
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