In the decoration of the bakery to show the charm of the store, it is necessary to work hard to enrich the centralized display technology of the product. It can neither display confusion nor display simple. What are the display methods of the bakery ? How to display the bakery correctly? The following decoration home decoration network Xiaobian will share the misunderstanding of the bakery display, I hope to help everyone.
What are the ways to display the bakery?
1. Gold display: The gold position in the exhibition is determined by the consumer's line of sight. The average height is 155CM, which is about 70~80CM away from the shelf. The best range is the interval between the line of sight up 10 degrees and down 20 degrees. Take the Moulin Rouge's shelves as an example, generally in the middle shelf and the upper shelf (the order of the shelves is arranged from bottom to top, divided into the bottom shelf, the middle shelf, the upper shelf). The height that is most suitable for customers to take is between 75 and 125 CM; for example, the shelf of the Moulin Rouge is generally at the second shelf. The height limit of the display is between 150 and 170 CM above and between 30 and 60 CM below. These gold areas must be fully utilized to prevent vacant waste. In addition, in the display, we must pay attention to the reasonable layout, minimize corners and dead ends, and increase the effective area of ​​the merchandise display.
2, vertical display: vertical display according to the shelf. When the product category is divided and displayed, such as the midpoint area, the upper, middle and lower three shelves all display the midpoint products.
3, horizontal display: parallel display according to the shelves. Such as sweet bread products and savory bread products.
4, stack display: small and small things, not easy to attract attention, must be small commodities and fixed-shaped goods displayed in groups, set small to create a "sound". Such as magic castle, peach cake, gift taro and so on.
5, standing, sitting, lying display: As the saying goes, standing is better than sitting, sitting is not as good as lying, the bread display is just the opposite, the shelf that is higher than the customer's parallel line of sight is the upper shelf product display with "station" as the main, and The shelf display (middle shelf) of the customer's line of sight or close to the customer's horizontal line of sight is dominated by "sitting", and the bottom shelf display below the customer's horizontal line of sight is dominated by "lying". Note: This method is only applicable to the display of bread products. In addition, the bread products are placed with reference to the color, volume, specification and product packaging of the product; firstly, the packages are placed close to each other, such as: gold toast and white jade toast; secondly, according to the specification, from high to low or low to High in order; in addition, the volume is close, and the color is close to the display.
6. Concentrated display: After the peak period in the afternoon, the variety and quantity of goods in the store shelves will decrease, and there will be a phenomenon of sparse and thinning. The display of this period should be concentrated in a row, and the products will be combined and placed close to the gold position for convenient display. Customers can purchase and create a fresh and refreshing product with a short time and freshness.
How to display the bakery correctly?
Bake shop display misunderstanding 1. Out of stock: Due to the lack of work of the guides, or some objective reasons, the counter is often out of stock, one of the consequences is to push the customer to the competitor's cake shop, the second is the product Rarely, customers can't meet the desire to pick more choices or buy the products they are looking for.
Bake shop display misunderstanding 2, display confusion: stacking mixed, this display will reduce the sales of each new product by more than 16%. Dumping the display, this display will reduce the sales of each new product by more than 25%.
Bakery display misunderstanding 3, visually out of stock: Due to the too high display position, the goods are placed on the bottom or top of the shelf, placed in different types of goods and in remote corners, which are easily overlooked by customers, and the result is the same as the shortage of goods.
Bake shop misunderstanding 4, difficult to put: Unless it is a best seller, most customers are not willing to pick up the heel, bend over or even pick up the goods, it is easy to give up the choice.
Bake shop misunderstandings 5, unclean: People are always very disgusted with dirty things. If goods, especially food or food-contact trays and other utensils, cannot be kept clean, they will be rejected by customers as slow-moving or inferior products.
The above is the bakery display method that Xiaobian brings to you? How to display the bakery correctly? For the whole content, I believe that everyone has a basic understanding of the bakery display after reading this article. If you want to know more about decoration consultation, please click to enter the decoration knowledge channel.
More related wonderful reading:
How is the color of the bakery designed? Bakery color matching principle
What should I pay attention to when decorating a bakery? Bakery decoration precautions
How to decorate the bakery? Detailed explanation of the bakery renovation process
How is the bakery designed? Bakery design considerations
How much is the bakery decoration? How to do the bakery renovation budget?
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