Integrated ceilings are only five years after they were listed. In this five-year period, integrated ceilings have grown from scratch. A large number of original small household appliances companies have been advancing with the development of the industry. Major brand enterprises have also seen business opportunities in the industry. Having joined in succession, the integrated ceiling store industry has sprung up rapidly throughout major cities across the country. The market prospect is immeasurable, and the 100 billion market space is not the boasting digital game of integrated ceiling companies. However, where is this one hundred billion market? At least 50% of the market share will be concentrated in the low-end market.
Since 2010, the state has stepped up efforts to regulate and control the property market. The New Deal has been introduced frequently, which has brought a series of instability factors to the property market. The survey shows that due to the impact of the national property market regulation and control policy, more than half of the home buyers who are just in need of purchase in 2011 will adopt a wait-and-see attitude. The number of new homes to buy is low, and the market share of the home improvement industry will also be affected. For the integrated ceiling industry, the off-season effect is even more pronounced. In addition, there are about 800 integrated ceiling manufacturers in China and nearly a thousand ceiling brands that accompany companies (industry incomplete data, pending authoritative statistics). The industry has become more and more boring, and the market for office buildings and commercial housing is nearly saturated. The sales force is big again, and the ultimate result is to increase sales and reduce profits. Saturation of the market will inevitably promote integrated ceiling companies to seek new consumer groups and expand the scope of products.
At present, the sales channels in the mid-to-high end market are quite mature. Both manufacturers and distributors are enjoying the profits brought by the mid-to-high end market. They complain that the low-end market is saturated and cannot create more profits. However, the fact is that no one in the low-end market is going to open up, low-income groups have a poor understanding of integrated ceilings, and brand developers do not pay attention to the low-end market, resulting in limited demand in the low-end market.
Most of the domestic households renovating households are heads of households or new homes. The purpose of their home purchases and renovations is to improve their lives, rather than unilaterally pursuing luxury. Luxury products deviate from the consumer market. Although the artistic and intelligent integrated ceiling is a development trend of the ceiling industry, it has great potential. However, at this stage, the propaganda and R&D efforts of integrated ceiling companies should all remain at the level of practicality of the products. Do not stand in the clouds. Look at the market, blindly pursue artistic and intelligent. Even in developed countries, people’s ability to consume high-end home products is limited, not to mention the Chinese market, which is not sensitive to emerging consumer perceptions.
To open up the low-end market, it is the master key to keep things right. To completely replace the traditional ceiling, integrated ceiling should go through the threshold of price. At present, brand companies have not paid enough attention to the low-end market. Most of the products launched are high-end products, and the price is also beyond the budget of the low-income groups. In recent years, leading brand companies have continued to innovate, and the integration of ceilings seems to have entered the smart, artistic new landscape overnight. In addition, other companies are rushing to follow suit, and the sales space of the high-end market with a very limited share is even smaller.
Integrated ceiling companies should have a wide range of market needs, and then gradually expand the artistic and intelligent products. Product refinement is a must, but the positioning of the sales subject must not be lost.
In the coastal areas, even in the rural areas of the Yangtze River Delta and Pearl River Delta, where the economy is well-developed, the newly-built houses are no less beautiful than urban commercial housing. However, most of the decoration models choose traditional ceilings, and even do not even do ceilings. . The integrated ceiling has almost lost its appeal in the rural market. Rural residents consider more about the price of the product and the practicality and applicability of the product, and do not attach importance to the spiritual consumption attached to the product. In order to enter the rural market, the first thing that should be solved is the positioning of product prices, and then publicity.
In the next few years, the second-decorated head of household and rural residents will be the main force for home improvement and the largest consumer group in the integrated ceiling market. The housing prices remain high, prompting the old home renovation market. The owners of the original housing for the second renovation must have very limited economy, and the requirements for decoration are not high. When buying, building materials with relatively low prices are more preferred. A difference of ten times the price is enough to make the owner of the second decoration lose their dedication to the quality of the brand. “Building materials to the countryside†will be introduced in the near future. It can be seen that the future of integrated ceilings in the rural market is much brighter. The rural market is the main position of the low-end market, and the profit space of the rural market depends on the importance of integrated ceiling companies in the low-end market.
The integrated ceiling industry is a frequent occurrence of screwdriver factories, indicating that the low-cost products still have a competitive advantage. Even big companies and big brands should launch new brands that meet the consumer demand of the second-placed homeowner and rural residents to compete in the low-end market, rather than uniting and not lowering prices. When brand makers insist on not lowering prices and taking the high-end sales routes, groceries manufacturers and small manufacturers are laughing at banknotes. No matter how strong the brand enterprises are, they must not ignore the low-end market. Allowing consumers to choose low-priced products, there is also protection, which is not only reflects the brand companies responsible for the market, but also to accelerate the integration of the ceiling industry from the new "reshuffle" an effective way.
Since 2010, the state has stepped up efforts to regulate and control the property market. The New Deal has been introduced frequently, which has brought a series of instability factors to the property market. The survey shows that due to the impact of the national property market regulation and control policy, more than half of the home buyers who are just in need of purchase in 2011 will adopt a wait-and-see attitude. The number of new homes to buy is low, and the market share of the home improvement industry will also be affected. For the integrated ceiling industry, the off-season effect is even more pronounced. In addition, there are about 800 integrated ceiling manufacturers in China and nearly a thousand ceiling brands that accompany companies (industry incomplete data, pending authoritative statistics). The industry has become more and more boring, and the market for office buildings and commercial housing is nearly saturated. The sales force is big again, and the ultimate result is to increase sales and reduce profits. Saturation of the market will inevitably promote integrated ceiling companies to seek new consumer groups and expand the scope of products.
At present, the sales channels in the mid-to-high end market are quite mature. Both manufacturers and distributors are enjoying the profits brought by the mid-to-high end market. They complain that the low-end market is saturated and cannot create more profits. However, the fact is that no one in the low-end market is going to open up, low-income groups have a poor understanding of integrated ceilings, and brand developers do not pay attention to the low-end market, resulting in limited demand in the low-end market.
Most of the domestic households renovating households are heads of households or new homes. The purpose of their home purchases and renovations is to improve their lives, rather than unilaterally pursuing luxury. Luxury products deviate from the consumer market. Although the artistic and intelligent integrated ceiling is a development trend of the ceiling industry, it has great potential. However, at this stage, the propaganda and R&D efforts of integrated ceiling companies should all remain at the level of practicality of the products. Do not stand in the clouds. Look at the market, blindly pursue artistic and intelligent. Even in developed countries, people’s ability to consume high-end home products is limited, not to mention the Chinese market, which is not sensitive to emerging consumer perceptions.
To open up the low-end market, it is the master key to keep things right. To completely replace the traditional ceiling, integrated ceiling should go through the threshold of price. At present, brand companies have not paid enough attention to the low-end market. Most of the products launched are high-end products, and the price is also beyond the budget of the low-income groups. In recent years, leading brand companies have continued to innovate, and the integration of ceilings seems to have entered the smart, artistic new landscape overnight. In addition, other companies are rushing to follow suit, and the sales space of the high-end market with a very limited share is even smaller.
Integrated ceiling companies should have a wide range of market needs, and then gradually expand the artistic and intelligent products. Product refinement is a must, but the positioning of the sales subject must not be lost.
In the coastal areas, even in the rural areas of the Yangtze River Delta and Pearl River Delta, where the economy is well-developed, the newly-built houses are no less beautiful than urban commercial housing. However, most of the decoration models choose traditional ceilings, and even do not even do ceilings. . The integrated ceiling has almost lost its appeal in the rural market. Rural residents consider more about the price of the product and the practicality and applicability of the product, and do not attach importance to the spiritual consumption attached to the product. In order to enter the rural market, the first thing that should be solved is the positioning of product prices, and then publicity.
In the next few years, the second-decorated head of household and rural residents will be the main force for home improvement and the largest consumer group in the integrated ceiling market. The housing prices remain high, prompting the old home renovation market. The owners of the original housing for the second renovation must have very limited economy, and the requirements for decoration are not high. When buying, building materials with relatively low prices are more preferred. A difference of ten times the price is enough to make the owner of the second decoration lose their dedication to the quality of the brand. “Building materials to the countryside†will be introduced in the near future. It can be seen that the future of integrated ceilings in the rural market is much brighter. The rural market is the main position of the low-end market, and the profit space of the rural market depends on the importance of integrated ceiling companies in the low-end market.
The integrated ceiling industry is a frequent occurrence of screwdriver factories, indicating that the low-cost products still have a competitive advantage. Even big companies and big brands should launch new brands that meet the consumer demand of the second-placed homeowner and rural residents to compete in the low-end market, rather than uniting and not lowering prices. When brand makers insist on not lowering prices and taking the high-end sales routes, groceries manufacturers and small manufacturers are laughing at banknotes. No matter how strong the brand enterprises are, they must not ignore the low-end market. Allowing consumers to choose low-priced products, there is also protection, which is not only reflects the brand companies responsible for the market, but also to accelerate the integration of the ceiling industry from the new "reshuffle" an effective way.
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