There are many reasons for doing a successful retail store. In the process of rapid development of the real estate industry, the home building materials industry has also developed rapidly. As a home improvement product, it still has a large room for growth. So how to win today's increasingly fierce competition?
First, those who have to sell resources are the world.
As the most scarce resource for retail terminals, the preemption of store terminal resources has become the focus of major brand competition. Today's home building materials industry has gradually matured. The homogenization of products and convergence in marketing have become increasingly apparent. How do consumers get more awareness in the terminal and achieve final sales?
The sign of maturity of the home building materials industry is to capture the resources of the stores. In the same way that the home appliance competed for the core position of the store, Haier and Midea grabbed you at various supermarkets. In the end, you would have to "come and fight for fishermen's profits." Home building chain stores Red Star McGraw-Hill and Home Furnishing House have achieved rapid expansion in recent years, with “store resources†demanding major brands, large-scale signing of “strategic agreements†across the country, and charging 3 million for each strategic cooperative unit. "Advance Margin", where the payer is eligible to enjoy Class A (best location) location, and to obtain the full range of store terminal resources Red Star actually provides. These two major brands have grown into "home countries" and "Suning" in the home building materials edition. They have played home building materials stores in various markets.
As a result, the competition in the home building materials industry has been “becoming†mature. The major brands have realized in this dispute that people who have the resources of stores will have the world!
Second, the competition of sales channels, manufacturers closely cooperate, innovative marketing continue to appear home building materials industry sales model has always been considered "primary, simplistic," lack of core competitiveness, but today's home building materials industry has been to home appliances, daily chemical White heat industries have demonstrated their own marketing charm.
As China’s leading cabinet brand Oupai, in 2009 it ingeniously planned a “championship alliance†that caused a sensation in the domestic home building materials industry. Each industry chose a first-line brand, through the strong combination with the first-line brands, creating sensation in the terminal intensively. The large-scale special group purchase, wherever he went, was invincible. Caused industry shocks and became the most successful marketing planning event between 2009 and 2010.
Similarly, the Wrigley brand, a well-known brand in the sanitary ware industry, continuously launched the “Top Ten Model Room†selection activity of Wrigley's sanitary ware and became the focus of the industry. Through the combination with home improvement companies and outstanding designers, the brand height and terminal sales are perfectly combined and expanded. The popularity has also been favored by high-end consumer groups, and it can be said to be more than one thing.
Third, the home building materials industry, high service requirements, high input costs, good word of mouth marketing effect of home building materials industry service costs are reflected in: high cost of human resources, large exhibition halls lead to high rents; product high degree of personalization (especially kitchen wardrobe Such custom industries have brought about long production and sales cycles, many human interventions, high service costs, large product specifications, and high quality, resulting in high logistics costs; they are typical “three high†industries.
Due to these characteristics, the cost of service input is high, and dealers inevitably will greatly reduce the manufacturer's requirements in the course of business, which in turn leads directly to the disparity in sales.
The home building materials industry has a relatively high unit price, a long service process, and many processes. It is a service-oriented product and industry. After the service is in place, the customer's reputation can bring a large number of new customers. This is the word-of-mouth marketing of good service.
Word of mouth marketing is the best marketing model with the best results. It is the direction that China's home building materials industry is striving for development.
First, those who have to sell resources are the world.
As the most scarce resource for retail terminals, the preemption of store terminal resources has become the focus of major brand competition. Today's home building materials industry has gradually matured. The homogenization of products and convergence in marketing have become increasingly apparent. How do consumers get more awareness in the terminal and achieve final sales?
The sign of maturity of the home building materials industry is to capture the resources of the stores. In the same way that the home appliance competed for the core position of the store, Haier and Midea grabbed you at various supermarkets. In the end, you would have to "come and fight for fishermen's profits." Home building chain stores Red Star McGraw-Hill and Home Furnishing House have achieved rapid expansion in recent years, with “store resources†demanding major brands, large-scale signing of “strategic agreements†across the country, and charging 3 million for each strategic cooperative unit. "Advance Margin", where the payer is eligible to enjoy Class A (best location) location, and to obtain the full range of store terminal resources Red Star actually provides. These two major brands have grown into "home countries" and "Suning" in the home building materials edition. They have played home building materials stores in various markets.
As a result, the competition in the home building materials industry has been “becoming†mature. The major brands have realized in this dispute that people who have the resources of stores will have the world!
Second, the competition of sales channels, manufacturers closely cooperate, innovative marketing continue to appear home building materials industry sales model has always been considered "primary, simplistic," lack of core competitiveness, but today's home building materials industry has been to home appliances, daily chemical White heat industries have demonstrated their own marketing charm.
As China’s leading cabinet brand Oupai, in 2009 it ingeniously planned a “championship alliance†that caused a sensation in the domestic home building materials industry. Each industry chose a first-line brand, through the strong combination with the first-line brands, creating sensation in the terminal intensively. The large-scale special group purchase, wherever he went, was invincible. Caused industry shocks and became the most successful marketing planning event between 2009 and 2010.
Similarly, the Wrigley brand, a well-known brand in the sanitary ware industry, continuously launched the “Top Ten Model Room†selection activity of Wrigley's sanitary ware and became the focus of the industry. Through the combination with home improvement companies and outstanding designers, the brand height and terminal sales are perfectly combined and expanded. The popularity has also been favored by high-end consumer groups, and it can be said to be more than one thing.
Third, the home building materials industry, high service requirements, high input costs, good word of mouth marketing effect of home building materials industry service costs are reflected in: high cost of human resources, large exhibition halls lead to high rents; product high degree of personalization (especially kitchen wardrobe Such custom industries have brought about long production and sales cycles, many human interventions, high service costs, large product specifications, and high quality, resulting in high logistics costs; they are typical “three high†industries.
Due to these characteristics, the cost of service input is high, and dealers inevitably will greatly reduce the manufacturer's requirements in the course of business, which in turn leads directly to the disparity in sales.
The home building materials industry has a relatively high unit price, a long service process, and many processes. It is a service-oriented product and industry. After the service is in place, the customer's reputation can bring a large number of new customers. This is the word-of-mouth marketing of good service.
Word of mouth marketing is the best marketing model with the best results. It is the direction that China's home building materials industry is striving for development.
Heavy Steel Structure,Heavy Steel Bridge,Heavy Metal Bridge
Fenghua Jade Motor Co., Ltd. , http://www.china-steel-structure.com