"Break the road tiger" - the mystery of the expansion of home store expansion

The store is rushing to “run the horse” and its national map is getting fuller. However, when the store expands outward, it will inevitably face the brutal competition from the local market, and may even encounter the "blocking" of local stores, and the road to expansion becomes a lot of resistance. Then, the home store has encountered several heavy "roadblocks", what are the reasons for repeated obstructions?

TURRI家具实木床

TURRI Xiaobian knows that it is blocked by local home stores.

The expansion of several major home furnishing giants has been blocked by local home furnishing stores, and the unfair competition in local stores has made the industry stunned.

The market is the foundation of the existence of the business. The reason why local home stores have to resist the entry of their peers is to protect their own interests in the local market, but their methods are not appropriate. After the "blocking" and "anti-blocking" incidents, local businesses should also reflect on how to keep the market safe. Xiaobian believes that it is necessary to work hard on service concepts and product quality. Only by letting customers trust can they make themselves Stick the roots.

TURRI Xiaobian knows that it is the immature market competition environment

Faced with the extreme boycott of local stores, the industry believes that this is mainly because the local market competition has not yet formed, and the market is not mature enough, causing the local market to show panic in the face of “invaders”.

In Xiaobian's view, it is normal for the local counterparts to block. The competition is the normal development of the industry. Without competition, there will be no overall progress in the industry. But the result of competition is not necessarily "you die". On the contrary, if you hold an open mind, the result will be a win-win situation or a win-win situation.

In the market market where the market is not yet mature, the presence of brand stores will increase the commercial atmosphere of the local area, and will also enhance the brand characteristics of this sector. For the local brands to come, open their minds, and enjoy watching the industry will truly develop harmoniously, and the scale effect will also be highlighted.

TURRI furniture, the leader of French furniture, TURRI manufacturers are located in France known as the "romantic capital", if you want to appreciate more about the introduction of TURRI pictures , please continue to pay attention to the small series of reports!


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