On September 10th, 2014, Qumei Home's China original home life brand--"Wanwu" was first presented in Shanghai's 20th China International Furniture Fair in 2014. This Chinese-style simple style series product debuted, which won " Gold Awards 2014 Organizing Committee Special Award, 2014 Jewelry Design Award" two awards. Mr. Zhao Ruihai from Qumei Furniture Group accepted an interview on the new product of “All Things†at the exhibition. [Reporter] How is the introduction of the "All Things" series of products considered? [Zhao Ruihai] The inner core of the "Wanwu" series of products meets the core values ​​of our company. The product's restrained, dignified and thoughtful, is the cultural characteristics of the Chinese, which must be the cultural value of the future. Qu Mei Furniture Group Zhao Ruihai [Reporter] What is the difference between the “Wanwu†series in Qumei’s brand management and other products? [Zhao Ruihai] Strictly speaking, Qumei's current product system is called series, but because this "everything" carries more things, we use it as an independent brand to shape, but from the management sequence, it is still Qumei's product. [Reporter] What is the aesthetic tone of the "Wanwu" series of products? Will there be a distance from ordinary consumers? [Zhao Ruihai] The living habits of customers will have some phase changes with the accumulation of age, this will not be said for the time being. From the design point of view, the "All Things" series is based on subtractive design, and in terms of direction, it is in line with the simple and simple lifestyle advocated by the modern West. We take the design of furniture to the people and bring the tonality closer to people. While catering to the aesthetic trend, it also represents China's height of aesthetics. [Reporter] What is your goal in designing this series of products? [Zhao Ruihai] What we are doing is the furniture of the future China. It is the home of Chinese people who have cultural pursuits, cultural accomplishments and aesthetic requirements. Chinese people should have Chinese style. This is our dream. We must let people know that they are Chinese homes when they come in. [Reporter] Does the "All Things" series have plans to develop online channels? [Zhao Ruihai] No, everything must not be online, we pay special attention to the user experience. The sales of the “All Things†series are multi-channel, including shopping malls in life and multi-commercial lifestyles. [Reporter] Where are the offline channels distributed? [Zhao Ruihai] Some fashionable places, such as Sanlitun. [Reporter] Which age group of consumers is suitable for the "Wanwu" series of products? [Zhao Ruihai] I think this product is suitable for people from 35 to 55 years old, suitable for more mature people. [Reporter] What is the characteristic of the new composite material used in the "All Things" series? [Zhao Ruihai] The hardness of this material is 1.2 times that of red sandalwood. It is harder than red sandalwood, and the stability of the material is particularly good. The fan blades with a wind power of more than 40 meters are made with this. The material cost is not high, but the hardness is large and there is a requirement for processing. [Reporter] Why did you choose such a material? [Zhao Ruihai] Because the material itself has stability, the service life can reach five hundred years. Moreover, it is an organic material that is as renewable as wood and can replace wood. It is a good quality and environmentally friendly material. [Reporter] What is the scheduled output of the "Wanwu" series of furniture? [Zhao Ruihai] Our brand is based on production and sales. How much we can produce under the condition of ensuring quality. If we blindly increase the quantity and reduce the quality requirements will affect the future development of the brand, we still have control. [Reporter] What is the expected sales? [Zhao Ruihai] Two hundred million or so. [Reporter] Has Qumei considered providing customized services to consumers? [Zhao Ruihai] We have considerations. Customizing our name is pan-customization, simplifying the original business model, first determining the aesthetic connection between the furniture, and not requiring the customer to re-assemble through his aesthetic. The basic elements of the size of the furniture, the color of the single fabric, the customer can ask for it, we can make a plan. [Reporter] So what is the benefit of Qumei's business and brand cooperation with designers? [Zhao Ruihai] Designers have a particularly good advantage, and they have innate advantages in the grasp of perception, appearance and tonality. If we just buy a design, this design will slowly follow the corporate tone, no one will control. But the designer's design can't be done without commercial support. Commodities must have commercial success, commercial coverage, and no commercial value to build a brand. [Reporter] Qu Mei's release of the new brand of everything this time represents the positioning of Qumei's future? [Zhao Ruihai] Qumei should be diversified. We especially want to integrate Qumei's manufacturing capabilities, system management capabilities and promotion capabilities into a platform, allowing more designers to land here and truly form an operational paradigm.
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