The prospect of unmanned driving companies can be more groundless gas hype

Good prospects for unmanned driving

Whether it is a foreign Internet giant, such as Google, Apple, or a traditional car manufacturer, it has invested huge resources in driving unmanned (or autopilot, where individuals understand unmanned and autonomous driving as equivalent concepts, but the habit Called autopilot to reflect the significance of the machine in driving.) Automotive R&D projects, domestic Internet companies such as Tencent, Baidu, etc. are also keeping pace.

Even from time to time, images or videos of autopilots driving on the road are reported on the Internet. How do you see such a new thing that is accelerating?

The driverless driver corresponds to the human problem. Therefore, this article starts from the perspective of the person and talks about the development of automatic driving.

I. The trend of automatic driving is irresistible. More and more companies have joined the research and development of autopilot. With the rapid development of smart and internet technologies, both traditional automobile manufacturers and emerging internet companies have already been We work hard in the direction of science fiction of film and television. Each is actively promoting the progress of self-driving cars in accordance with different paths.

Traditional car manufacturers, by virtue of their existing advantages in the automotive field, have introduced more new concept cars through the introduction of smart and internet technologies. Emerging companies represented by Internet companies, based on their advantages in the area of ​​smart and connected software, are advancing in line with the thinking of "Internet cars."

Therefore, we can see that whether it is based on hardware technology or Internet software technology, both methods are making efforts to develop auto-driving cars. Two kinds of cross-border methods, it is still hard to say who will be more successful. However, it also shows that the trend of automatic driving is unstoppable.

Second, when the car driving to the machine, driving there is no fun at all?

There are many reasons to buy a car, but for many people, you can enjoy the driving pleasure, and even the thrill of driving, which is the first. Therefore, for self-driving cars, even if the technical conditions are fairly mature and safety is fully guaranteed, how much is accepted by everyone is a matter of primary concern. We can also imagine that if speed is given to robots, then do we still have the so-called passion? This seems to imply separation of speed and passion. According to Bloomberg's survey data, most people do not accept attitudes toward autonomous driving.

In a questionnaire for 2076 respondents, 75% of respondents believe that they do not need unmanned cars in the future. In another survey, only 40% of the interviewed drivers were willing to try driving skills. According to a survey released by JD Energy, only 23% of the older generation of baby boomers believed in driverless technology. Middle-aged and elderly people are more adept at accepting new things, but it's not much better. Americans born around 1970 only accounted for 41% of unmanned driving, and young adults aged 22-39 recognized unmanned driving. The highest, reaching 56%, young people under the age of 22 for the recognition of driverless cars reached 55%.

In China, how many drivers have accepted autopilot and individuals have not yet seen relevant survey data. However, at least from the general human nature of drivers enjoying driving pleasure, the data will not be too optimistic. Even according to the degree of acceptance above, for new cars that require a certain volume of production, it takes a long time to cultivate the market scale, and whether or not they are willing to bear the long-term higher R&D investment is a real problem.

Obviously, if we can drive a car and go to a distant field, if we can be replaced by machines, the journey will be much less fatigued. However, the beauty of driving all the way seems to have a shortcoming. Therefore, automatic driving has actually added new annoyances to humans. The beautiful things that look like it are just so amazing!

Third, whether you are happy or not, self-driving cars will bring about more subversion. Although many people claim that they exclude autopilot, they mainly lack the pleasure of driving, but it is undeniable that the freshness of autopilot will stimulate many people. In the same way, autopilot does not mean that people cannot drive, but only one option that the machine automatically controls. Therefore, autopilot as a trend, a technology upgrade. At present, there is no question of accepting or not accepting. When mainstream models are mainly based on autonomous driving in the future, it is not even a problem. Just like people who like to drive a manual car, they increasingly think that it is more convenient to drive an automatic transmission.

Therefore, for self-driving cars, the biggest problem is still a safety issue, which requires the inspection of various complicated road conditions over a long period of time. At the same time, self-driving cars mean that cars have to be equipped with more sensor devices, and the processing power of data must be more powerful and stable. These problems are not solved by the upstream and downstream accessory manufacturers and the organization's production methods of the traditional automotive industry. They need to integrate more technical forces, which is a challenge to the traditional automotive industry.

This kind of challenge and subversion may involve:

First, the traditional car brands will be more concentrated in large and powerful ones;

Second, there will be a process of elimination and concentration of overly decentralized vehicle production capacity;

Third, companies with information technology advantages represented by Internet companies are more subversive to traditional car manufacturers than traditional car manufacturers are subverting themselves (access to information and communication technologies and big data processing technologies is more difficult);

Fourth, existing public infrastructure, such as roads for cars, will change (more suitable for facilities and rules under autopilot conditions);

Fifth, the degree of safety requirements for self-driving cars will be greatly increased.

In short, autopilot is no longer staying in science fiction movies. The individual only hopes that such new things can be implemented more slowly and steadily here. Otherwise, we do not know how many moths will appear.

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