09 China Furniture Market Confidence Survey Report: The furniture industry is changing soon

Since the financial crisis that broke out from the United States at the end of 2008, the traditional real economy such as the furniture industry has been deeply affected this year. The “confidence economy” has become a hot topic in the industry. Whether it is enterprises or distributors, it advocates boosting The voice of industry confidence is also rising day by day. In September, as the furniture market continued to pick up, the Guangdong Furniture Fair in September was accompanied by this warm-flowing debut. China’s first “2009 China Furniture Confidence” large questionnaire, specially sponsored by Net Furniture Channel and famous furniture exhibition. The survey was also officially launched during the exhibition. ★☆★Key Promotion ★☆★ Furniture Channel National Day Giant Contribution: 2009 “China Furniture Market Confidence” Survey Report >>>> This survey was officially launched on September 4th, Dongguan Furniture Exhibition Day, Questionnaire Survey The questionnaire design is divided into two versions: “Furniture Enterprise Edition” and “Reseller Edition”. More than 20 university student volunteers from various universities in Guangdong are responsible for issuing more than 1,500 surveys to distributors and furniture companies participating in the furniture exhibition. Samples of the questionnaires, after statistics, a total of 1371 copies of the questionnaires were collected, of which 1293 were valid responses, of which 678 were “Furniture Enterprise Edition” and 615 “Reseller Edition”, and the effective rate of the questionnaire was 94.31%. A total of 25 single-select, multiple-choice and self-selected topics were designed in relation to the current situation of furniture enterprises and the business needs of furniture dealers. The results of this survey reflect that in the two years of the financial crisis, the Chinese furniture industry showed a double-fire scene: 48% of the surveys were completed in 678 questionnaires filled out by major furniture companies. The company said that compared with the same period of last year, the profit decreased; the enterprises that chose the profit increase accounted for 25%, and the basically no change was 19%, while the majority of the selected profit increase was the domestic sales enterprise, while the export-oriented enterprise was the main enterprise, and more than 80% The profit reduction was chosen. The main reason for the decline in profits, most companies have chosen the market downturn, product sales are not smooth. The situation of ice and fire two days, the same in the furniture dealer industry, 53% of respondents said that the terminal survival status in 2009 is: tend to saturation, barely maintain business; and 21% of the interviews The company said that its market share increased in 2009 and its business conditions were good. The respondents who indicated that they were in good operating conditions were mostly from the inland provinces with less financial crisis in Central China, Northeast China and North China, and distributors from East China and South China. Nearly 90% chose to be saturated and barely maintain their operations; this also reflects the deep impact of the financial turmoil on coastal provinces, and the fact that furniture companies in East China and South China have developed for a long time and have reached saturation. Relative to the inland provinces, the expansion and development space is much more relaxed. For the financial crisis, 55% of enterprises believe that the financial crisis has caused “relatively unfavorable” impact on their own enterprises; for the future situation forecast of the financial crisis, most enterprises have shown sufficient confidence: 49% The company said that it is "more confident" to overcome the financial crisis. 35% of the respondents believe that the impact of the financial crisis will end within one year or 1-2 years. For the future development of the furniture industry, most companies have realized the various problems existing in the furniture industry. Talents and innovation have become the most important issues for most furniture companies. In the questionnaire survey, furniture companies are most needed now. What is it? 27% chose “innovation”, 21% chose “talent”, 20% chose “independent R&D capability”, and 22% chose “enterprise management level”. It can be seen that innovation and talent are the core competitiveness of enterprise development. Industry consensus. The survey results also show that the channel construction and brand building of the furniture industry has entered a diversified era. 53% of dealers believe that large furniture chain stores are the most promising and competitive furniture sales and operation methods in the future. Strong furniture manufacturers and dealers began to get rid of traditional furniture stores and sell their own products. More and more furniture manufacturers began to explore new marketing channels to meet the greater interests of dealers and consumers. With the recent two years, many furniture companies have continued to increase their investment in online online shopping malls, and furniture e-commerce is becoming the new favorite of the furniture industry. In this survey, both furniture companies and distributors have shown strong interest in online marketing: more than 20% of business representatives believe that the best online media delivery in the past brand delivery methods And 46% of companies said that they will increase the intensity of online advertising in the future; in terms of dealers, 37% said they are very willing to try online marketing, and 51% think that online marketing will help themselves. 74% of the hope that brand manufacturers increase their advertising efforts on the Internet. According to statistics, all dealers who believe that online marketing will help their sales have tried online marketing and are very successful. Make them become loyal fans of network marketing, and believe that with the increasing popularity of the network, whether it is enterprises or distributors, the demand for network marketing will become higher and higher. Through this large-scale questionnaire survey, we can see that it is at the time of the great changes and great development of China's furniture industry. Under the current economic situation, we understand the situation and control the direction. We hope that through the form of questionnaires and report analysis, It provides a detailed analysis of the impact on the furniture industry and the future development trend. It is hoped that both the long-term development of the Chinese furniture industry and the breakthrough of the furniture industry in specific work can play a positive guiding role.


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