Analysis on the Road of Transformation of Traditional Hardware

China is a big lock-up country. Locks have always played the role of "guardian" in the homes of ordinary people. From mechanical locks to electronic locks, the Chinese lock industry has experienced a leap-forward development. In addition, home intelligence has become an unstoppable trend, and the demand for new technologies and processes is increasing. The traditional locks have to develop their own smart technology form has to go. Hardware companies face big adjustments, big reshuffles, and big changes in the situation. However, the road ahead is still full of thorns.

In order to comply with the development trend of smart locks, in 2015, Puxin Hardware established an electronic lock business unit with independent operation and accounting, and formulated supporting plans for research and development, production and marketing of electronic locks. The company was also renamed as “Zhongshan Puxin Smart Home”. Technology Co., Ltd., the company's financial budget and human resources allocation are focused on electronic locks, and issued the "Pu Xin strategic planning book", requiring departments to manage around the company's strategy. As a member of the lock industry circle, the problems faced by Puxin Hardware Co., Ltd. and the roads they have traveled have a certain representativeness.

First, lock the target (electronic lock), go all out!

The lack of core technologies (chips, fingerprint heads) and core talents (metallurgy, machinery, electronic information, biometrics, etc.) is a stumbling block to the development of the hardware lock industry. As we all know, Foxconn Group has more than 800,000 employees in mainland China alone, producing an iphone6 ​​mobile phone. Apple costs more than 1,200 yuan and sells 5 to 6000 yuan per unit. Apple's total net profit margin in 2014 was as high as 70%, and Foxconn only accounted for 5% of it, and it also had to bear the nickname of “sweatshop”. Therefore, a factory without core technology will always work for others, and it will be a second Foxconn.

In product planning and design, Puxin Hardware does not seek “big and complete” and requires “special and fine”. Puxin Hardware conducts in-depth market research, optimizes product varieties, strictly evaluates projects, concentrates on developing superior resources, has products with market and low risks, and requires standardized and modular design, namely: “developing a product and establishing a platform” . In addition, Puxin Hardware also uses the CDM intelligent lock development model (joint R&D and manufacturing) to cooperate with two electronic companies with strong technical strength in Shenzhen to sign the “CDM Strategic Cooperation Agreement” with complementary advantages to realize the sharing of intellectual property rights and research and development results. Puxin Hardware and its partners are suppliers to each other, controlling the cost of core components and achieving mutual benefit.

Second, process innovation, promote automated production!

Standards are the basis for the design, production, and inspection of products or services. It is divided into mandatory standards (must be implemented) and recommended standards (guided, encouraged to implement). Compliance with standards can significantly reduce costs, improve quality and productivity. However, the current standard system related to smart lock technology in the industry has not been perfected, resulting in a series of problems frequently appearing:

1. The key technical parameters and technical interfaces are not standardized. When applied, technical problems such as operation components, system identification and execution components cannot be identified, exchanged, and connected.

2. The use rate of standard parts in product parts is too low, and all production and inventory waste in the industrial chain is huge. Such as: battery box, limit film, etc., all kinds of;

3. The design is not standardized or the degree of standardization is low, and the automation cost is too high.

In this regard, Puxin Hardware purchases a large number of automated production equipment to improve production efficiency and reduce labor costs. Such as: the application of machining automation equipment. At the same time, it also cooperates with automation companies to jointly develop CNC tapping machines and automatic polishing robots to improve quality and efficiency while ensuring the health of employees. It is understood that Puxin Hardware is working with Foshan Lixunda Robotics Co., Ltd. to jointly develop a flexible polishing and polishing robot.

Third, improve the product structure, start the brand war!

Everyone knows that home intelligence is developing rapidly. However, how to integrate the hardware lock industry as one of the small branches, and get a slice of this big cake is a question that everyone in the industry is thinking about. In fact, smart locks have the following problems in the process of integrating into the smart home system:

1. The basic work of technical interface standards, data and security management is not well done, and the system is difficult to integrate;

2. There is no professional e-commerce operation platform at present, and there is no special software and hardware for the Internet of Things. (home gateway, server, security control software, application APP, etc.)

They all say that it is a mountain stone, you can attack jade! In 2014, the case of Midea Group's promotion of smart home strategy was the “opening stone” of Puxin Hardware. In 2015, Puxin Hardware launched the IoT smart lock, high-grade fingerprint lock and lock products such as “Guofeng” series, which fundamentally improved the product structure and improved the comprehensive strength of the company. Make full use of the current trend of e-commerce, register the "Deli Fort" trademark, avoid online and offline price conflicts, and promote the appearance of fashion, suitable for young consumers.

At the same time, for the domestic high-end market, the main push "national wind - Tianyuan local" brand. With the improvement of the quality of national culture, the traditional cultural connotation of home decoration has increased year by year. Pujin Hardware has also designed two products with strong Chinese cultural elements. The materials are made of pure copper, and the main process is forging, creating a new high-end brand. The electronic locks all use the “Pu Xin” brand to increase brand promotion and enhance product popularity and added value.

Fourth, strengthen management, speak with strength in the transformation!

All along, there are two major "stains" in the lock industry: electroplating and polishing. In fact, no boss is willing to do a product that damages the environment or harms human health, but has to do it because there is no cost alternative process alternative or alternative; the realistic level of consumer purchasing power limits the new environmental technology. Application (product is too expensive for customers to afford); the country has no mandatory standards, harmful products you do not do others. Such as: some colors can prohibit production, advanced technology must be enforced.

Compared with domestic locks, the locks in developed countries do not have so many styles and colors, and the process is simple. The reason is that there are few styles, convenient for automatic mass production; less color, no harmful colors, environmental protection; simple process, sanding plating Without manual polishing, the workers are in good health. In this case, some people say: This industry is not environmentally friendly, destroy it! Scribbled roots! This is a wrong way of ruining food. The correct approach should be: Concentrate polluting enterprises into an industrial park, and build a supporting sewage treatment plant to treat pollutants in a centralized manner, not only to maintain industry and employment, but also to solve environmental problems; and to encourage the development and use of environmentally friendly technologies.

Therefore, Puxin Hardware has designated 2015 as the year of management change. In the increasingly fierce competition, enterprise management methods and models keep pace with the times and quickly complete the transition from “extensive” management to “lean” management. Starting from basic management (5S, TPM, TQM, employee training, etc.), applying advanced management tools, and cooperating with Foshan City's open source and throttling management consulting company, leveraging third-party superior resources, introducing consulting institutions to provide guidance and management to complete management changes and create learning style. Organization to improve management efficiency.

summary:

The development of intelligent lock industry basically faces the above four major problems. There are about 3,000 enterprises in the lock industry chain of Xiaolan Town. Most of them are small and medium-sized enterprises. They have no resources to develop core technologies and build system operation platforms. At present, they can only do smart lock industry. End products (or actuators) on the chain. However, the industrial upgrading of smart locks, resource integration, breakthroughs, and integration into the smart home boom are now a good time to cut. It is necessary to support the government in the life and death of these industries, the introduction and incubation of talents, the leading practice of leading enterprises, and the active cooperation of small and medium-sized enterprises, and work together to break through! Open the door to intelligence and experience a smart life! Pu Xin Hardware has been working hard!