Rural security needs vary greatly

In recent years, with the advancement of safe cities, urbanization and the construction of new countryside, the third- and fourth-tier cities have also continued to develop rapidly. Rural security has also been highly valued by major manufacturers. With the gradual deepening of the construction, the traditional simple alarm has been unable to meet the needs of new rural users, the new countryside began to focus attention on the public area of ​​video surveillance and alarm monitoring networking.

Although the rural security market is vast, it is not a simple transplantation and extension of the safe city construction model. Therefore, manufacturers must master the characteristics of the rural areas to open the market. For example, the economic development of the rural areas in the eastern region is close to that of cities, and their safety protection mainly focuses on the protection of targets such as housing, property or aquaculture, shops, and factories. In the western region where the economy is lagging behind, a large number of young laborers go out. There are mostly “left behind” and “left-behind children”. Family safety and village security have become major hidden dangers. Their safety protection is mainly concentrated on household households. It can be seen that the rural security is due to the geographical and human environment. Due to different economic conditions, there will be huge differences in demand.

Villagers say NO to "unuseful" products

Although rural security construction has been carried out for several years, some problems still exist. The security market belongs to the psychological consumer market. The villagers pay more attention to practicality. The villagers lack understanding of security products and their acceptance is low. They think that security products are “dispensable”. Furthermore, from the current perspective of the Chinese rural market, the level of consumption is relatively low. Low, the villagers are not willing to take the initiative to spend tens or even hundreds of dollars to buy a security product, "practice and price" has become the two swords that restrict the rural security market. In many places, the existing rural security measures are mostly based on physical passive protection, and the level of prevention is relatively low. It is difficult to meet the needs of security prevention in rural communities.

Although the demand for security in the rural areas has become increasingly strong and the market prospects are very broad, there are not many products developed for the rural market in the current security market products. The selected products are uneven, mainly low-end products, simple functions, backward technology, and poor system stability. For security companies, because the rural market is sparsely populated, centralized sales cannot be achieved, the cost of sales is higher than that of the city, and it is generally only possible to reach the market at the county, city, and township levels.

In the process of the promotion of rural technology, some security companies lack talents, resulting in malfunctions of technical equipment that cannot be maintained in time. In the promotion process, some departments are mainly responsible for accomplishing tasks. They do not actively cooperate with the installation of anti-technical equipment. They do not work actively with funds insecure. Even if technical protection facilities are installed, they are not normally used, and their effects are obviously insufficient.

Security awareness is very important

Rural areas have not yet had enough awareness of security products, and their awareness of security products is still very limited. Some rural households have nothing to do with the technical protection in rural areas, and it is unclear what role they play. Some people who have the deepest impression on security products are traffic lights. Due to economic and historical reasons, ** was still stuck in the traditional mode of publicity and prevention work on the safety of the masses, emphasizing only air defense, dog defense, and physical defense, and not enough propaganda on technical prevention measures.

Reasonable channel layout becomes key

Channels are bridges for products to reach consumers and their importance cannot be ignored. Judging from the current situation, the distribution of channels for many companies in large and medium-sized cities has been fairly complete, but the channels for township and village markets are still under construction. Direct investment in the township market or the delineation of areas to encourage regional distributors to develop third-tier and fourth-tier distributors, becoming the first line of security companies are currently more ideal two ways. Direct investment, the input of manpower and material resources is relatively large, it is easy for future channel management and construction, and the contribution to sales growth will also appear for a long time, but the channel is flat. While encouraging regional distributors to develop distributors, the cost is low, and sales in the previous period are growing fast. However, it is difficult to control and enforce the market, and it is difficult for the market to plough deeply, and it is difficult to increase sales later. Therefore, companies can conduct rational distribution of channels according to their actual capabilities and local market conditions.

With the government's emphasis on safe cities, Pingxiang township construction is about to enter the peak of promotion, which will contribute to the urban security market and consolidate the cornerstones. The development of security construction in the township market has made the township and even the urban security market more and more widely used, becoming a new breakthrough point for the security industry.