"The dominance of first-line brands in the first-tier cities is unshakable and cannot be replaced. For small and medium-sized furniture brands to survive in the cracks and find the most profitable space, the main battlefield must be transferred to second- and third-tier cities." GO Jiaju Remind small and medium-sized furniture companies. Second- and third-tier cities are not as international as Beijing, Shanghai, Guangzhou, etc., and their urban local characteristics are obvious. Some of the world's fashion trends have relatively little impact, and local residents have their own special hobbies. The demand for products in China's second- and third-tier cities is more diversified, which puts more specific requirements on the segmentation of brand products, such as differences in layout, style, and color preferences. For the shopping malls in the second and third tier cities, the main store attraction of furniture has always been the top priority of investment promotion. Because the second and third tier cities are often not very attractive to the first-line brands of furniture. In recent years, furniture brands have focused on building specialty store systems in second- and third-tier cities, and marketing support policies have focused on the construction of specialty stores, which has inhibited the enthusiasm of brands entering the market to a certain extent. It is understood that for second- and third-tier city shopping malls, the operating area is not very large, mostly from 10,000 square meters to 20,000 square meters, so there is no need to introduce too many first-line brands. Because first-line furniture brands often have high prices, and even need to provide decoration in shopping malls, it is often difficult for shopping malls to make money on these brands in a short period of time. If you want to stipulate a brand ratio, it should be a one-three-six relationship, that is, one-tenth of the international and domestic first-line brands, three-tenths of international and domestic second-tier brands, and three-tenths of international and domestic third-line brands. "In fact, the consumption patterns of second- and third-tier cities are extremely active, which is the best space for the survival and development of small and medium-sized furniture brands." For the moment, the consumption power of the six central provinces has not been fully explored. He said that with the introduction of the "Promoting the Rise of the Central Region", the six central provinces have received a very important development opportunity. Henan Zhengzhou, Fuyang, Hubei Wuhan, Xiangfan, Zaoyang, Anhui Hefei, Wangjiang, Hunan Changsha, Zhuzhou, Jiangxi Nanchang, Jiujiang, Fengxin and other places have a considerable scale of furniture industry base and mature professional market, fully stimulate consumption Can bring unlimited business opportunities to agents. Hunan people have strong acceptance of new trends, advocating entertainment, and the birth of a number of emerging cities such as Changsha, Xiangtan, Zhuzhou and Zhangzhou. The citizens began to recognize the brand and the enthusiasm for consumption was mobilized. In this regard, the industry analysts believe that small and medium-sized furniture brands must continue to develop, on the basis of quality, price stability, innovative marketing, we must expand the consumer market, and shift positions to second- and third-tier cities, this is wise It is also a matter of urgency, and it has reached a critical moment that is imperative!
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