“Baoun BONLIVING” 2013 International Furniture Fair upgrades bloom

The Baoan BONLIVING brand of the dark horse in the home furnishing industry continues the positioning of the leather art sofa experts. At the China International Furniture Fair on September 11-15, 2013, together with the famous Italian home design team, the leather art was demonstrated and the latest upgrade of BONLIVING was exhibited. Product design and space image. This exhibition BONLIVING once again interprets the only beautiful leather art through international design cooperation, and competes with international luxury furniture brands, attracting many first-line high-end furniture dealers at home and abroad. Brand development "acceleration" Relying on more than half a century of leather art accumulation of Baoen Group, Baoen BONLIVING has accumulated a lot of money. From the official release of the brand to today, only a short period of one and a half years, the development speed and the hunting surface far exceed the industry. Imagine that in the past year and a half, BONLIVING has not only been recognized by high-end consumers in Shanghai, Tianjin, Shenyang, Jinan, Suzhou, etc., but also showed its strong strength in design, won the Guangzhou Exhibition Design Gold Award, On the stage of Shanghai 100% Design Week, exclusive sponsorship "Bao En. 2013 boutique home best public space design award" and so on, like a mature home business style, and this cut off the BONLIVING brand behind the strong group background, more important BONLIVING is the inheritance of leather craftsmanship and the pursuit of perfect quality. As a "leather art expert", in order to provide high-end consumers with higher quality of life enjoyment, the group company spares no expense to hire leather technology experts from Italy to develop special leather for the BONLIVING brand. This is a unique advantage in the domestic home furnishing industry, I am afraid only BONLIVING owns. In order to combine leather art with home life, BONLIVING cooperates with the famous Italian home design team to show the real Italian luxury for high-end consumers, make the art more natural into life, and satisfy the taste of quality life for high-end consumers. pursue. In the eyes of others, "the spokesperson" "You are the image spokesperson of BONLIVING!" This sentence has been told by more than one person to Yang Shuqin, the president of Baoen Group. Yang, who was born in the late 1960s, is no longer young, but the years are left to her. It is the gas field and wisdom. Three years ago, Yang was only a technical expert in the leather industry. She led the technical team to develop the world of leather art. Now, Yang has been active in the design circle and spread to the design giants. Leather art. People who have been in contact with Yang will have a feeling. When it comes to leather, Yang always puts his eyes on his eyes. Yang always said: "The story of me and leather, I can't finish the two days and nights." Because of the group's love for leather, BONLIVING has become synonymous with leather art, and Yang has gradually become the "speaker" of BONLIVING in the eyes of others. In the era of "I speak for myself", Mr. Yang may be the first spokesperson for the furniture industry to "speak for myself." Leather art sofa experts adhere to and develop in the global economic fluctuations, domestic real estate control policies continue to tighten, a large number of domestic brands have declined in performance today, BONLIVING not only has not been affected, but has shown a trend of contrarian growth, which has to be attributed to BONLIVING Brand positioning. In the Chinese furniture industry, Bao En was the first furniture company to explicitly propose a positioning strategy to attack the market. The facts also prove that many of the big brands that were once used were gradually eliminated by the mainstream market because of unclear positioning and transformation and upgrading. After more than half a century of washing and sedimentation, Bao En knows that everything can't be done overnight, and it must be recognized by customers and the market. The guarantee of product quality is the first. In order to select the most quality materials, the procurement team is looking for the best manufacturers in the world, and the cost factor is always considered after the quality; in order to ensure that BONLIVING products are what customers really want, the design team invites different customer groups to review the products. In order to meet the design needs of different units, BONLIVING set up a special R & D team to carry out innovative research on the sofa structure. It is BONLIVING's pursuit of perfect spirit and concept. More and more high-end furniture dealers hope to cooperate with BONLIVING, more and more High-end consumers are willing to share their tastes and needs with BONLIVING, and Baoen believes that as long as the excellence and satisfaction of customer needs, BONLIVING's brand road can continue with Baoen for the next century and a half.

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16 channel DVR

16 Channel DVR

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