Four strategies for the future development of Chinese hardware and bedding companies

1) Use brand to enhance product added value, improve competitiveness The demand for quality of the consumers of cooking utensils will inevitably turn into the requirement of the brand image of the enterprise; and the increasing cost requires the cooking company to increase the added value of products, which is also closely related to the brand image of the company. . At the same time, the brand is also an important bargaining chip for bargaining between business and commercial channels. At present, the brand concentration in the urban market has been relatively high. In the future, the urban and rural markets will also face brand reshuffle. Therefore, companies must strengthen brand building and enhance their competitiveness.

2) Enhancing industry competitiveness through technological innovation and strengthening traditional low-cost expansion of intellectual property protection The development model has faced greater and greater pressures for survival, and it needs to change to technological innovation and improve the technological content. The cooking industry is a traditional industry and it needs reform and innovation. As a leader in the industry, Supor has spared no effort in increasing investment in technology over the years. Based on an in-depth study of China's culinary food culture, he has innovated cooking utensils of different materials and functions, and proposed concepts such as “nutrition, health, and energy conservation”. , to provide consumers with innovative products that meet a variety of needs. At the same time, they are more concerned about the protection of independent intellectual property rights, strengthen the company's product differentiation strategy through intellectual property protection, and enhance the company's core competitiveness. This is also the trend of most companies in the industry.

3) Promote the formulation of industry standards and improve product quality In recent years, the technical standards of industry standards for some products have lagged behind, and some products with relatively rapid development have no corresponding standards, which has led to the occurrence of similar oil-free smoke pan incidents and has caused damage. Consumer interest. To this end, the industry is also actively improving product quality, and many companies actively cooperate with competent authorities to participate in the drafting and revision of industry standards and national standards. As a member of the National Standardization Technical Committee for Metal Food and Cooking Appliances, Supor actively participates in the formulation of national and industry standards. At present, participating in the drafting of the standards are "home electromagnetic cooker pot", "stainless steel vessels", "no fumes fry pan", "home steel pots and pans," "tableware quality and safety control norms", "home food metal cooking utensils are not General requirements for sticky surface performance, "national standards for food safety stainless steel products", "national standards for food safety PTFE inner wall paint," and other standards.

4) Improve Labor Productivity and Implement Cost-Leading Strategy As domestic labor costs continue to rise, low-value-added, inefficient companies will all face the risk of being eliminated. Compared with other industries, bedding industry has low value-added and efficiency. Therefore, bedding companies should pay more attention to the improvement of labor productivity to ensure their competitiveness. By continuously improving the labor productivity of enterprises and reducing the proportion of labor costs in the total cost through the scale effect, the adverse impact of rising labor costs on the company is avoided.