The first point, attention and the client of the bag product to conduct a full communication, in order to have a macro and micro understanding of the design task of the next bag, then what do you need to know? The first is what the characteristics of the bag itself are; the second is to understand who the bag product is used for; the third is to understand how the bag product is sold; the fourth is to know how much the bag product is related; It is to understand what the packaging background of the bag product is.
The second point is to conduct necessary market research work. After understanding the weight, volume, strength, light protection and moisture resistance of the handbag itself, then determine the materials and methods of packaging. Understand who the object of the bag is, which will help the design to be targeted and contribute to the positioning accuracy of the bag design.
The third point is to preliminarily design the design of the bag. Only by knowing the way the bag is sold can it be a real product. Different sales methods should adopt different packaging forms. Only in this way can the bag packaging sales be truly achieved.
The above points are a few steps in the design of Jinan handbags. We hope that consumers who need bag design can follow the above steps, so that you can design a good bag for you and bring it to you. Come to good economic benefits.
Jinan handbag design considerations
Due to its special advertising function, the product handbag design has attracted more and more attention from manufacturers. So in the design, what rules can we follow for the design of the series of handbags? One of the constant factors in the design of the series of tote bags is the trademark. The three-dimensional shape, color and graphic content of the series of handbags will be transformed between common and individual factors as the product elements change.
This article is a description of the common factors in the design of the series of handbags - after the design of the logo and the function of the product, the elements of the product - specifications, quantity, shape, composition, color, price and handbag design elements - The combination of three-dimensional modeling, color, graphics and text to further understand which factors are the key elements of a series of commonalities, then design and perfect it.
Jinan handbag design elements:
1. The design of the main display of the handbag design is relatively small, and at the same time it is a product image. The design screen should quickly introduce the product to the consumer, and use the text and the close-up image to directly express it.
2. The overall design is not partial because the main exhibition surface should not be isolated. It is necessary to consider the overall image of the entire handbag, and form the overall composition through the methods of coherence, repetition, echo and division between words, graphics and colors.
3, should pay attention to the problem before printing
a. The reasonable application of the color of the Jinan handbag color will cause unexpected deviations in the color. Designers should know the same white paper, the degree of white between them is warmer or colder, so it will affect the change of printing color, such as yellow printed on the cold white paper will make the yellowish green, printed on the partial The warm white paper will be reddish. Especially for the application of colored art paper, we must be more cautious and do our best.
In addition, paper with loose texture will absorb more ink, and there will be a dull color after printing. This means that there are more or less ink absorption on different paper surfaces, and even the same paper is printed on different printers. The humidity of the air also affects the paper. A good designer should know how to use the characteristics of paper to enhance the design effect, and ultimately the creativity can be truly reflected when the ink touches the paper. Color changes across the box are very dangerous, especially for larger sizes. A carton with very high quality requirements.
Even in the best case, the indentation fold does not reach a very precise degree. Due to slight errors in the indentation, when the carton is folded, a color patch on one side is folded onto the other side. Don't exclaim that the color of the printed product is very different from the color displayed on the computer screen. The basis for printing color is based on the correct data entered into the computer by sampling in the printed chromatogram. For high quality tote bags. Try not to take imposition printing above. Because offset printing is the transfer of ink to a rotating ink roller through a single ink fountain across the width of the printing unit. Each ink fountain is independently controlled and operated, and the increase of the dot is unavoidable, especially for a tote bag with a large background color, it is more difficult to control the color uniformity of the left and right cartons on the entire facing surface.
For some colors that are not possible to be printed by four-color nesting. For example, Crimson, the online platform - the new business source of printing companies, Yan Zi and fluorescent colors, should consider adding application-specific color printing. For the large version of the ground color of the field version, secondary printing is required to make the ground color uniform. The field is not white, and some techniques are taken to make the picture more rich and bearable. For example, for the black version, you can print a set of 30% blue and then print black, which makes the black more solid and mysterious. It is important to know that the yellow ink used on the press is almost transparent, it is impossible to print a high concentration of yellow, and it is necessary to consider adding some magenta, thereby increasing the color registration. The film can add a thick touch to the picture, but it will make the color of the picture slightly dim.
b. Reasonable application of paper: There are two kinds of papers (the size of the whole) that are commonly used: standard paper has an area of ​​787mm and a width of 1092mm; special paper has an area of ​​880mm and a width of 1230mm; imported paper has a length of 889mm, wide for 94mm and other specifications. When printing, the car is sized according to the size of the machine. Generally, there are full driving, driving, and four driving. Small sixteen open offset printing trucks, etc. In order to avoid waste, the designer must consider the size of the finished carton as close as possible to the paper opening when you are going to use the machine. Make full use of the paper by cleverly using the insertion of the top and bottom covers of the carton and by inserting the insertion (tongue).
c. Printer and other matters needing attention: Jinan handbags http:// screen design color draft is just a blueprint on paper, not the finished product handbag, it must be through the above series of production processes can be achieved. To achieve the desired results, designers must understand the production process of plate making and printing. The molding process of the modern tote bag: designing a printing draft, a color separation, plate making, printing (including rolling, bumping, bronzing, filming). Printing is the most basic and important process in the design of handbags. The so-called printing is a variety of different methods, through a printing plate to make a large number of copies of text or graphics. Different printing processes have different characteristics.
At present, there are two main methods for printing paper: lead plate, copper plate printing, or letterpress printing. The letterpress printing machine is a semi-manually operated small machine; the other is more advanced offset printing. Can be called lithographic, offset printing presses have small offset presses and large offset presses. Both the relief printing and the lithographic printing have different effects due to different processes, and the design requirements are different when designing. Therefore, it is necessary to consider which printing method will be used before the design of the handbag, in particular, it must be clarified whether embossing or offset printing will be used.
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