Oulusha Sanitary Ware: Creating differentiation, "service" depends on people

Some people say that sales are difficult, but there are so many people who create wealth every day. No matter what kind of products are ordering orders every day, the market will always exist and competition will not stop. How to create differentiation in the competition of the same product, Oulosa sanitary ware constantly seeks breakthroughs in “services”, pays attention to humanized management, strengthens internal training of personnel and external service assessment, and regards “people” as the first element of service success.

1. Psychological construction of service identification

"Service" is a very subjective behavior. There is no customer-oriented thinking. In the service process, we are eager to pursue or simply pursue the order transaction. Sometimes we will inadvertently push the customer far away. In the communication with the customer, we must first think of how to help. He, how to meet his interests and needs to provide sincere service, patience, integrity, professional self-psychological literacy will inevitably show the individual's excellent service quality.

2. Cultural construction of service awareness

Some front-line employees have been working in their positions for a long time, and they will become bored, sluggish, and even numb, which will seriously affect the service status. Based on this, effective team culture construction is required. Managers must take the lead in sticking to customer-oriented and serving as front-line employees. Responsible thinking, first of all let employees feel that the company attaches importance to him, and employees can pay more attention to customers.

3. Optimized training of service quality

A good attitude and a relatively perfect culture can be said to constitute the branches of the body. The professional quality of the employees is the core guarantee for providing successful services. Therefore, the company should provide targeted job skills training, establish a position management method with incentives, and form a service-oriented and responsive service quality.

4. System establishment of service assessment

How to establish a scientific assessment system in the abstract service process and service results is a matter that makes many managers nervous. Each enforcement point can establish a KPI (Key Performance Indicator) assessment method that suits their own situation according to local actual conditions. , break the single performance appraisal standard, and establish a multi-dimensional system assessment rules.

5. Innovation and improvement of service model

Innovation creates productivity, service process also emphasizes innovation, and the process of communication with customers is also a social activity of people-to-person interaction. It requires skills and can break the internalization of conventional communication through new forms of business. Behavior increases human touch and increases interest.

"Service" practice is an esoteric study, as well as simple behavior, with a sense of service, mastering the professionalism of the brand, and a reasonable assessment, the successful service of Oulusha bathroom will inevitably enhance the competitive advantage of the brand. Creating differentiation in qualitative competition will not only become the driving factor for consumers' first purchase, but also become one of the decisive factors for the second purchase of products.

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