"Post 80s" is a group of special consumers. In the ever-growing market purchasing power, with the gradual growth of "80s," they have begun to join the ranks of consumers and become an emerging purchasing power. In particular, the consumer groups in the early and mid-80s have already entered the age of marriage, and they have appeared in the tide of buying houses and decoration.
"80" wedding room decoration than sensibility
"Compared with the post-70s, the characteristics of new houses after 80s are very prominent. They are more daring in their selection and are more eager to have impactful visual effects. Personality colors are also quite obvious." Zhang Zonghui, senior designer of Boloni's overall home improvement, said that "after 80" In the decoration of the wedding room, the expression of personal aesthetics is very strong, both in the choice of color or in the functional area has a unique thinking and requirements.
At present, most of the “80s†of home decoration have just graduated several years ago, and their economic strength is not strong. However, this does not affect the “post-80s†pursuit of individuality in the decoration of wedding rooms. Designers generally stated that although they are limited by economic ability, “80s†has strict control on the budget for wedding room decoration, but due to age and life experience and “after the 60, 70′′ there is a huge, big difference, “after 80′′ tends to impulse consumption, compared to their own purchasing power, they The investment in the wedding room is "very willing".
"80 after the decoration of the idea is very much, but because of the lack of spending power, basically 100% of young consumers will appear over budget phenomenon," Zhang Zhenghui said that some "after 80" is very popular for some decoration products, in order to be able to In full purchase, some consumers hope to extend the construction period through mortgages and even use wages to subsidize their own decoration needs.
Due to lack of self-accumulation of economy, in addition to mortgages and high cost of living pressure, people in the industry have suggested that “80s†decoration should be more rational, based on the actual situation, can not long-term overdraw the future spending power, and spend tomorrow’s money. For decoration products that are not sure whether or not they need it, they can leave plenty of thinking time to compare and weigh, and finally make effective choices. This will not only achieve the effect of the decoration of the wedding room, but also control the budget within the range that they can afford.
Decoration budget can be controlled from many aspects
The decoration budget is the basic problem of “after 80′′. Due to the general shyness in the bag after the house is bought, the “80s†is often distressed by the lack of funds for renovation. "After 80's consumer desire is very strong, once you do not pay attention to it will greatly exceed the budget," Liu Yongxin, home sales senior director of Boloni overall home, said that in order to reduce the sharp over-budget, "80" should be more cautious in the decoration , control the budget from various aspects.
For young consumers with limited budget, decoration can be carried out step by step, rather than overnight, Liu Yongxin said that the basic decoration, especially the renovation of the kitchen and bathroom is very important, the kitchen and bathroom are the most important aspects of home improvement, once the kitchen Or a problem in the bathroom means that it is necessary to carry out secondary renovations. In order to avoid secondary decoration, the “80s†should pay special attention to the decoration quality of the kitchen and bathroom.
In order to control the budget cost, “80s†can be arranged in the later stage of simple basic decoration. The price of accessories is relatively variable and can be selected according to their own economic capabilities. Liu Yongxin stated that he should not blindly purchase the products he likes. The increased budgetary burden is also not conducive to the renewal of residential space.
During the renovation, the “80s†can consider the products most needed at present and meet the functional requirements of the living room. Other products can be added geographically in batches in the future. On the one hand, economic pressure is relieved on the one hand and thinking space is left on the other.
In addition, the designers can also help control the decoration budget to a large extent. Because the designers are very familiar with the materials and products needed for the decoration style, young consumers should be full with the designer in the absence of decoration knowledge. Communicate and communicate with designers about their own decoration ideas. “In this way, we can combine our own needs with the designer's design concept.†Zhang Zhenghui said that after designers understand the consumer’s ideas, they can control the budget from materials and products and make After the proposal is quoted, consumers can go to the market according to the designer's plan to check whether the price of the product is acceptable. If the budget is exceeded, the designer can replace the decoration materials and products, lower the price, and design another acceptable decoration for the consumer. The plan, so that you can control the budget cost at the source.
The pursuit of individuality and focus on visual effects is a common feature of “80s†wedding room decoration. Although the marriage room has special significance, in order to use it for a long time in the future, it is necessary to consider the practicality, malleability, and replaceability of the room during the renovation.
The designer suggested that “80s†could use a separate space for individual wedding room displays, such as the bedroom. “80s†can make full use of imagination in this space to create their own ideal wedding room. Other spaces are embellished with accessories. While creating a festive atmosphere, it is also easy to update and avoid the need for refurbishment due to the over-characteristic nature of the marriage room and the inconvenience of future use.
Small-sized wedding room potential bullish design requirements increase
"80s" has just entered the society, the economic capacity is limited, the marriage room is basically small units below 100m2 mainly, and due to the gradual increase of the market for small units, the future of the wedding room will be the majority of small units, some decoration The company has already smelled the small-sized market and the potential consumption capacity of “after-80sâ€. It has begun to adjust its own business direction for small-sized households and provided more detailed and cost-effective for young consumers who are pursuing individuality but also value quality. Renovation service.
"80s" not only outlines the potential consumer market for the decoration company, but also puts forward higher requirements for designers' design level.
Since "80s" wedding rooms are mostly small-sized units, how to combine the needs of the "80s" to the actual functions of the wedding rooms and personality needs more perfectly will become a problem that designers have to face.
Shang Quanze, manager of the Yaguangya decoration company's business center, said that after the “80s†unexpected thinking requires designers to break the original design thinking and put forward more innovative design solutions. Design designers should fully consider the characteristics of the young consumer groups to design, and personally integrate the unique aesthetic concept with the husband and wife's life habits. At the same time, designers should also pay attention to the future needs and plans of consumers, such as whether children's rooms are needed.
Shang Quanze stated that for the “stiff†consumers whose work is stable and their financial capacity is better, and the loan pressure will be reduced in recent years, the designers can consider whether they want to refurbish and leave room for “addition†of the decoration; Work is not very stable, and consumers with “remaining after 80′′ who are under heavy pressure for repayment, designers should pay more attention to practicality in order to extend the use of home decoration.
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