The opening of Shenzhen International Furniture attracted popular popularity. However, from the perspective of professional designers, Shenzhen's local furniture industry has not yet produced trend-setting creative designs.
On March 19th, the 26th Shenzhen International Furniture Fair opened at the Shenzhen Convention and Exhibition Center. In addition to new furniture products, this exhibition gathered a large number of space design, product design, graphic design institutions and their works. The three major sub-exhibitions of Home Decoration Fair and "Design Dome" jointly released the theme declaration of "Design for Life".
The Shenzhen furniture industry is currently in the transitional phase of pursuing high value-added products with creative design based on high production capacity and high product renewal rate. People in the industry believe that the difficulty of obtaining evidence and limited protection of intellectual property rights are the main bottlenecks restricting originality. Enterprises and consumers lack strong encouragement and support, which makes creative design high and low. The designers themselves are subject to traditional education that is completely out of touch with production and sales. Their limited knowledge and inadequate operational capabilities have also led to the inability to face high-efficiency creative output.
1 Shenzhen's furniture industry has no trend-creating ideas and is still keen on cottages
Kebao Boloni furniture designer Wang Shi'an introduced that after more than ten years of OEM and cottage, furniture companies gradually realized that taking design as the core and taking a differentiated route can promote brand upgrades, so in recent years there have been more More and more companies are looking for creative sources. At present, Shenzhen's furniture companies can be roughly divided into two major models in promoting product design: one is relatively powerful, such as Xingli Group and Huayuanxuan. The company has its own research and development department and has trained a considerable number of designs. The team of teachers, who will complete the development of all the brands of the entire department; the second is that the weaker companies will choose to cooperate with independent furniture design institutions and studios, such as Tuoji, Jingchu, etc., which are currently well-known in the industry. Design brand.
Professional trade fairs like Shenzhen Furniture Fair are an important platform for linking design with output value and allowing new products to test the market. It is understood that companies usually make a response to invest in a small number of samples to the furniture exhibition to spy on dealers, and then feed back the information to the R & D department, revise and adjust them, and then mass-produce to market. It takes two to three years for a series to mature .
Shenzhen interior designer Li Bo began to set foot in furniture design for a low-carbon space design project. For the design level of Shenzhen furniture, he said that it dwarfs the graphic design and interior design of Shenzhen. The creative design that can improve and lead the trend in the furniture field has not yet appeared, and no brand has won international authoritative awards such as the Red Dot Award and the IF Design Award, which are far from reaching a benchmark. He believes that a good design should be "applauded and applauded." It has an excellent concept. It can be well integrated no matter what style of scene it is put in. At the same time, it can be liked by the public, bringing a very large Economic benefits, unfortunately, "such classics are almost zero."
Lin Fuyuan, the design director of Shenzhen Bosen Furniture, which is famous for its originality, pointed out that Shenzhen can make outstanding designs comparable to those outside the United States, but buyers cannot keep up, so good designs are often buried. He mentioned that at this furniture exhibition, the creative level of Yongjia Furniture's Effie series has been in line with internationally renowned brands, but the results of the association's awards have been unsuccessful. Corresponding to the difficulty of good works, 80% of other furniture manufacturing enterprises are still in the stage of "what is good to sell and copy". It is not bad to have small corrections and improvements. There is no design at all.
Bosen has always maintained a cooperative relationship with a furniture design company in Shenzhen, which is one of the earliest and most powerful institutions in the industry. Bosen will provide the design intent and related materials to the other party, and they will first draw a sketch, and then make many improvements. Lin Fuyuan is from the "Furniture Kingdom" Taiwan, which also had a large number of OEM factories in his early years. He has been engaged in furniture design and manufacturing for more than 30 years. He is one of the top ten designers in Taiwan. He believes that good design is not a high-end art, but a "random energy." "Born", the size, proportion, materials, and color matching must be ergonomic and pleasing to the eye. Consumers will buy it when they are comfortable and look good. His concept can also be glimpsed from the brand products he leads. Any product has a rounded arc at any angle. There are no edges and corners, and humanity can be seen in the design. This is also the key to Bosen leaving behind many big brands in just a few years.
2 The absence of patent protection, profit-seeking mentality, and the extensive aesthetics of the public slow down the progress of furniture creativity
Local design boutiques are scarce and plagiarism is rampant. Industry insiders point directly to the policy system, furniture companies, market environment and designers. There are problems. Zhang Jun, the person in charge of Shenzhen Tuowei Furniture Design Co., said that the existing domestic policies and regulations are too weak for patent protection, the application procedures are lengthy and lengthy, and the rights protection and evidence collection are also difficult. The plagiarism behavior cannot be controlled at all. Approval, wait for one or two years after the certificate is issued, the market has been updated for several rounds. Now the furniture business is pursuing low cost and high efficiency, whoever first seizes the market will be more than half successful. Good design as long as it shines at the exhibition In contrast, it does n’t take a quarter to fill the streets, it ’s impossible to investigate. "
From an enterprise point of view, it is still their number one appeal to quickly innovate and chase high profits. Zhang Jun pointed out that the furniture industry has been defined as a traditional manufacturing industry for a long time. The first batch of practitioners were carpenters, painters and other craftsmen, and then those who studied computer science and were able to join in the drawing were responsible for producing the drawings. It is only in recent years that the furniture design major of the Forestry University has slowly found its counterpart. This development process has determined that furniture companies do not have enough understanding of the importance of original design, and it is difficult for them to accept large sums of money to research and develop new products, not to mention how much revenue is still unknown.
Li Bo agreed with Zhang Jun ’s point of view. In his view, the general mentality of furniture companies is to immediately see economic benefits. As China's property market continues to rise year after year, as the downstream furniture market, furniture companies have also grown rapidly. Many companies have a large number of orders in hand, and they have no time to consider others. Some very large furniture brands have simply cancelled their R & D departments. The investment in product R & D is higher than the cost of manpower and materials in production and marketing, and even more so for companies that are not large in scale. They directly avoid innovation risks and invest in fast-reward cottage design.
"The low level of public aesthetics is also the main incentive for furniture companies to innovate." Li Bo added that, whether it is public aesthetics or power aesthetics, their degree and height are quite limited, even for highly educated people, they are also unsure of good design. Ignoring them, they are always eager for some simple and rough, no design aesthetics-as long as the reputation is big, the advertisements are done loudly. However, popularizing the public's aesthetic is not an overnight matter. Compared with Hong Kong, a small taxi store on the street has a sense of design. Hong Kong people's perception of beauty is naturally improved in daily life. Unfortunately, Shenzhen's current The gap between the aesthetic environment is obvious.
On the one hand, the rapid development of the industry leads to disorder and lack of connotation. On the other hand, the elitism of designers and the disconnection from the market have prevented the furniture creativity from landing better. Li Bo has interacted with several universities in China because of his working relationship. He found that the students paid too much attention to hand-painting ability, pursued the artistic appreciation of Yangchun Baixue, and ignored the practical functions and commercial feasibility of the product itself. It ’s good to draw or make an installation. The most fundamental purpose of furniture design is to provide a more in-use experience. Whether the product is good or not will be completely different. The current training direction of colleges and universities and the value orientation of students are serious. Deviation. "
3 Bridging the gap between theory and practice, communicating across borders, protecting design copyright or changing the status quo of creativity
From an operational point of view, to enhance the creative energy of furniture design in Shenzhen, the key role is for furniture companies and designer groups, how to build a more effective communication platform and seek a more standardized cooperation model. Li Bo said that the relatively fragmented status of various fields brought about by professional subdivision seriously restricts the development of creative furniture design. College education emphasizes theory rather than practice, graduates have a narrow knowledge base, and their works are flashy like castles in the sky. Sometimes the good ideas of the sky and the sky do not know what materials and crafts to use to achieve. He suggested that if a huge information platform can be built to let designers know what the latest materials are and the latest craftsmanship, then their refined operation ability can also be greatly improved. By the way, it was not good enough.
Wang Shian also said that the pressure of survival forced domestic designers to grow rapidly, and directly passed the five or even ten years of experience abroad. The professional accumulation is not enough, and the cases made are more impetuous. "Furniture designers should first go to the factory to practice. , Familiar with each production process, product cost budget, and then go to the sales frontline to practice, listen to consumer feedback, until the production and sales are clear, and then go back to the office to draw pictures. "
Zhang Jun pointed out that the most ideal way is that furniture companies require free designers to come up with concepts, and companies must also have R & D departments to follow up. Both parties will work together to deepen the creativity, and the products developed will be handed over to the marketing department for inspection. "Many large foreign furniture companies, such as IKEA, which we are most familiar with, operate in this way: The designers who produce Idea for IKEA come from various industries, including clothing designers, architectural designers, etc. They often find furniture design It ’s difficult for the designer to break through the inspiration and inject fresh elements into the furniture design. IKEA ’s own designers have the advantages of production technology. "
In the protection of original designs, Zhang Jun believes that he may learn from the experience of collecting design "copyright fees" abroad. Furniture is different from real estate projects. Its product design is directly related to production capacity and output value. The domestic independent design industry has only a few years of development time. How to price creative ideas There is currently no scientific and feasible plan, most of which are designed by design agencies and commissioned. According to the agreement between the "market supply and demand situation", the furniture company "buys out at one time", "It is far more difficult to cultivate the furniture company to respect the originality and design at this stage. It is better to change the way of thinking. Starting from the design agency, the basics are charged when selling drawings Fees, after the products are listed, according to the sales situation, like the audio-visual book publishing industry to collect the "copyright fee", of course, this is a more optimistic state, but can strongly support the sustainable development of the design industry.
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
Long Drill Bits,130Mm Clay Drill Bits,100Mm Clay Drill Bits,Clay Drill Bits
J.B Machinery (Ningbo) Co., Ltd. , https://www.jbdrill.com