“The industrial chain of Putian footwear industry and textile and garment industry is not perfect enough, which poses a big constraint on the development of the industry.†Huang Shichen, general manager of Huacheng Shoes Materials Co., Ltd. said. In recent years, he and more than 10 enterprises in the city have begun to introduce advanced technologies and equipment for producing shoes and accessories. Only the six series of matching shoe products, such as the mechanical weaving and four round belts produced by their company, can provide a complete range of matching products for Daphne, Han Li, Heshun and other shoe companies. In the past, these shoes and accessories could not be produced locally and must be purchased from outside.
Purchasing raw materials from outside the country is not only a huge expense for labor and freight, but also affects the timely and full completion of orders. Huacheng Shoe Materials Co., Ltd. Wong Se-hyun calculated an account: Take women's shoes, fashion shoes, casual shoes, common accessories, sunflower, for example, Putian shoe enterprises purchased from Dongguan, Guangdong, each sun spends 1 yuan; if they can Order as long as 0.2 yuan.
The huge business opportunities not only attracted the local entrepreneurs in the city, but also the foreign merchants.
Li Xiangcun, general manager of Wenzhou Jinhao Leather Co., Ltd., is one of the largest raw material suppliers in Putian shoe and clothing companies. Previously, he led a group of Wenzhou companies and took the lead to purchase 50 booths at Putian Shoes and Garments City. In an interview with the author, Li Xiangcun stated that Wenzhou's upstream raw material production enterprises can set points at the gates of entrepreneurs in Putian shoes and apparel production enterprises. To maintain the partnership between the two sides, a glorious and common prosperity.
How to make business opportunities better transformed into reality?
Putian shoes and clothing city provides a broad platform for merchants.
With a total investment of more than 360 million yuan, Putian Shoes and Garments City is a provincial key project. It started in January 2007 and covers an area of ​​300 mu and a building area of ​​over 300,000 square meters. It sells shoe materials, raw materials, shoes, and finished shoes. , Finished clothing display, logistics and distribution as a whole, set up 1402 exhibition area, after the completion of the Hercynian largest, most functional shoes and apparel raw materials market, an important trading platform for shoes, clothing, information exchange platform.
Unique geographical location, convenient and efficient traffic conditions and accurate and clear blueprint positioning, so that the project has not yet officially opened, it has attracted shoes and clothing merchants all over the world. At present, 1402 booths have 925 famous flowers. Jinjiang China Shoes Capital, Wenzhou's largest shoe market in southern Zhejiang, and Guangzhou Xinyi Riverside have entered hundreds of industry giants.
The enterprise group of the Shaoxing Keqiao Textile and Textile Trade Center in Zhejiang Province bought 57 booths at Putian Shoes and Clothing City. Shao Jian, executive vice president of the Fujian Chamber of Commerce in Shaoxing and chairman of Shaoxing Yousheng Trade Co., Ltd., said that the Keqiao Textile City is the largest garment fabric trading market in China. This time, 57 apparel fabrics manufacturers have been stationed in Putian shoes and clothing city. It is optimistic that in the context of the great development of Hercynian, Putian's advantages in the future are significant and the development space is huge.
Shoe and clothes city is not only a foreigner's shoes and clothing raw material supplier's "tenacity sentry", but also the shoes clothing brand's "display window". "Waizi", "Water", "Aokang", "Feng An leather industry" and hundreds of other A brand of shoes will focus on debut. Italian footwear development R & D creative center also came to settle down.
According to Ke Tian, ​​general manager of the shoes and apparel city, the first phase of the project has been completed and accepted. Right now we are speeding up the renovation of the exhibition area. On the occasion of the opening of the 4th China (Putian) International Shoe & Garment Trade Fair on November 16th, the city of shoes and apparel will open in the same period. It is estimated that the annual turnover of shoe materials and clothing will be more than 3 billion yuan.
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