Smart Toilet Industry: Where the Future Is

Wu Xiaobo’s article “Go to Japan to buy a toilet seat cover” made China's smart toilet market bustling. For the Chinese people, the problem of a private ass has suddenly risen to the level of the nation, and the whole nation has set off a smart toilet flush. The industry's smart toilet manufacturers saw a long-lost opportunity. Two industry smart bathroom conferences, from Taizhou to Xiamen, a toilet lid is causing toilets in China. Bathroom brand merchants are also surging, and they can't wait to overnight take their share of the Japanese toilet lid brand market. Various smart toilet promotions and promotions emerge in an endless stream, because everyone understands that it is easier to make an appearance than it is, but the passion is still needed. A bit calmer and more reflective: How can we make the smart toilet industry in China develop healthily? This is not just a matter for each brand to think about, but also an issue of self-discipline for the entire industry. Otherwise, the market that is hardly created will be We messed up ourselves.

First, smart toilet brands need high standards and access system

Smart toilets originated in the United States, and were used in medical care and old-age care in the early days. They have been introduced in Japan and South Korea and formed today's smart toilets. Smart toilets are a combination of toilets and intelligent control technologies. They not only have safety problems but also have stability problems. Such products have strict standards and access systems in foreign countries, while in China, large-scale and world-class factories are small. Workshops can all produce smart toilets. The direct result is that after consumers use them, they often report problems from time to time and after-sales services are troublesome. But for the real smart toilet brands, these are not problems, but in fact it is due to the existence of many small smart workshops, making the really technical sanitary brand also affected. Therefore, whether it is a national relevant management agency or an industry association, it is necessary to combine the standards and formulate an industry access system. For manufacturers and brands that do not meet the access system, they must clear the market, so as to maintain the intelligence of the toilet industry. Healthy development will not let a few bad manufacturers destroy the entire industry.

Second, the smart toilet industry needs to establish an experience model

For consumers, going to Japan is very easy to be affected by smart toilets. The most fundamental reason is that in Japan, almost all hotels use smart toilets, and they have the opportunity to experience in every place. Naturally, they are easy to produce. Purchase effect. In China, water and electricity are prerequisites for smart toilets and related products. Water quality is different in different parts of China, and the humidity is not the same. The key is that many Chinese toilets do not achieve separation between wet and dry. Long-term wetness will affect Smart toilet stability. Therefore, as a government or industry association, in order to popularize smart toilets, a large number of public demonstration sites need to be established so that consumers can easily access and use smart toilets in public places first, and increase consumer perception and experience. Recently, the Xiamen Kitchen and Bathroom Industry Association is preparing to invest hundreds of millions of yuan to replace more than 30,000 toilets in public places in Xiamen-star hotels with smart toilets. In fact, it is through the continuous display and use of public places that indirect popularization of intelligence. Toilet consumption concept. For China's huge consumer base, even if it raises a very small ratio, it can create a huge market share.

Third, smart toilet industry marketing needs innovative marketing model

Compared with ordinary toilets, smart toilets are still unclear to most consumers. From the perspective of privacy and living habits, more people feel that using such complicated functions is not necessary in actual toilet use. This is why, for so many years, the penetration rate of smart toilets in China is less than 3%, and Japan has reached 95%. For such consumer habits, free trials of smart toilets, especially smart toilets, are a kind of first-experience, post-paid marketing model. Only when the consumer experiences a free experience, it forms a kind of consumer atmosphere, and this kind of product can enter the popularization. Some time ago, Nine Animal Husbands launched a 30-day free marketing experience in Xiamen. Through a free experience, they experienced the benefits of a smart toilet and delivered a positive effect through the use of a model customer. At the same time, the branding party can also combine the health care departments to share the effects of the use of the customers together. Under the traditional Chinese medical psychologists' mentality, authoritative reports can form a certain wave in the society, which promotes intelligence. The health and rapid growth of the toilet industry is very important. In addition, terminal guides are required to first use the smart toilet to form their own sense of experience. If a simulation experience place is set up in the store, consumers with certain wishes will have a great psychological inducement. Only the Purchasing Guide will clarify the smart toilet. Consumers can know the real benefits.

The smart toilet industry is currently at a crossroads. Through the introduction of standards and admittance systems, it has established a relatively complete public experience venue. Through effective marketing innovation, it is possible to repeat household appliances in the smart toilet industry.