A regional brand is a regional feature and overall image of a region. Located in Jiaodong Peninsula, Laizhou City, which is at the junction of “Blue and Yellowâ€, has accelerated the transfer of structure in recent years, constructing a new pattern of industrial development, industrial breakthrough, agricultural production and efficiency, making full use of local resources and giving play to SMEs. The Wolf Effect has improved the regional brand of industrial clusters and achieved a series of impressive results. The "group wolf effect" has become an important "leverage" for Laizhou's economic growth. Cultivating the top ten industrial clusters "the 'wolf effect' in the regional economic development can enhance the overall strength and competitiveness of the region. Laizhou City has implemented the industry 'strengthening and optimization' project in recent years to promote the transformation and upgrading of gold, building materials, electromechanical and salt chemical industries. We will vigorously develop emerging industries with high technology content, strong driving efficiency and good market prospects. We will use the 'group wolf effect' to create a strong regional brand." Li Ming, secretary of the Laizhou Municipal Party Committee, said. Since the reform and opening up, especially during the “Eleventh Five-Year Plan†period, Laizhou’s economy has flourished, engineering machinery industry clusters, stone processing industry clusters, wind energy industry clusters, aquatic product industrial clusters, seedling industry clusters, agricultural product processing clusters, grasses. The industry, such as the art industry cluster, the gold and gold and silver jewelry processing industry cluster, the automobile and auto parts industry cluster, and the electromechanical industrial cluster, have continued to grow and develop, forming a strong scale advantage, gathering advantage and market competitive advantage, becoming the city. The dominant industrial clusters dominated, and the electromechanical industrial clusters and stone industry clusters entered the development plan of SME industrial clusters in Shandong Province. Laizhou City Mayor Gongquan introduced Laizhou City as a priority to develop four key high-tech industries of advanced manufacturing, new materials, fine chemicals and bio-engineering. It is looking forward to the development of high-tech and independent innovation, and has core competitiveness in this field. The core competitiveness is the foundation of the survival and development of enterprises. With such a group of enterprises with core competitiveness, we can more effectively promote the steady and rapid development of the regional economy. Gong Quan specifically mentioned that the construction of technological innovation platform is an important support for industrial development. Laizhou strengthens the main position of enterprises in technological innovation, strengthens the construction of enterprise innovation platform, and supports conditional enterprises to create engineering technology research centers, enterprise technology centers, and key laboratories, making it an important platform for industrial core technology and common technology research and development. Guide enterprises to increase investment in technology development, and make technology R&D investment and innovation capacity building an important basis for the selection and performance evaluation of corporate leaders, as a prerequisite for financial technology support at all levels. The ratio of general enterprise technology development expenses to sales revenue is more than 1.5%, key enterprises must reach 3% or more, and high-tech enterprises should reach more than 5%. At present, the city has 3 well-known trademarks in China, 42 famous trademarks in Shandong Province, 4 famous brand products in Shandong Province, and 4 national agricultural product trademarks of Laizhou Shuttle Crab, Laizhou Rose, Laizhou Dajiang and Laizhou Noodle. In addition, they also set up “resources for scientific and technological achievementsâ€. Create a provincial-level engineering technology research center, enterprise technology center, key laboratory, reward enterprises 500,000 yuan; create a Yantai municipal engineering technology research center, enterprise technology center, reward enterprises 200,000 yuan. We will give financial rewards for obtaining the first and second prizes of national and provincial technological inventions and scientific and technological progress, and give heavy prizes to projects with large regional economic growth and high industrialization. For the inclusion of the National 863 Program, the National 973 Program, the National and Provincial Small and Medium Enterprise Innovation Fund Projects, and the National and Provincial Major Science and Technology Special Projects, the supporting funds will be subsidized; the invention patent subsidy standards and scientific and technological achievements awards will be increased, and 3,000 yuan will be awarded for each invention patent. Subsidy funds. Laizhou City Science and Technology Outstanding Contribution Award was established, with a bonus of 50,000 yuan; the first prize of scientific and technological progress was 10,000 yuan, the second prize was 5,000 yuan, and the third prize was 3,000 yuan. For legal representatives and scientific and technical personnel who have obtained awards at or above the municipal level, enterprises can provide incentives in a ratio of 1:2. Let the "leading enterprises" take the high-end "leading enterprises" is the key to the development of the cluster and the soul of the regional brands. Laizhou City gives full play to the leading and leading role of “leading enterprisesâ€, vigorously develops high and new technology, and drives the “leading enterprises†to the high-end through the innovation drive, lengthens the industrial chain, promotes industrial agglomeration and development, and has achieved great economic and social benefits. . "The development of high-tech enterprises has enabled us to master a number of core technologies in the advantageous fields, possess a batch of independent intellectual property rights, and create a group of enterprises with independent innovation capabilities and market competitiveness, and gradually form a relatively complete industrial chain. And the industrial cluster with strong innovation ability. By accelerating the construction of high-tech industrial belts and promoting industrial agglomeration, it has driven new breakthroughs in the development of high-tech industries in the city. Next, we will further develop traditional industries such as machinery manufacturing, stone processing and gold mining. Increase investment in research and development, effectively solve technical bottlenecks in industrial development, and create new advantages in the development of traditional industries." Li Ming said. When it comes to results, Li Mingru has several treasures: During the “Eleventh Five-Year Plan†period, Laizhou City has implemented 103 scientific and technological development projects at all levels, including 26 key scientific research projects, 4 national-level Spark Programs, and provincial Spark Programs. item. Laizhou Academy of Agricultural Sciences' “Zhangdan†No.13 corn variety won the first prize of National Science and Technology Progress Award, which filled the blank of Shandong Province in the past 13 years. Mingbo Aquatic Products Co., Ltd. “Semi-smooth tongue artificial propagation and seed breeding technologyâ€, Tiancheng Jinye “Bio-gold extraction process in the research and application of arsenic-containing gold concentrate smelting production†won the first prize of Shandong Science and Technology Progress Award. Actively and effectively implemented the national grain high-yield technology project and built the country's largest corn seed production base. The high-tech industry has developed rapidly. In the past three years, it has maintained a growth rate of more than 60%. There are 33 high-tech enterprises and 5 engineering research centers above the provincial level, ranking among the best in Yantai. It has formed the original innovation represented by Denghai Seed Industry, Jinhai Seed Industry and Mingbo Aquatic Products. The integrated innovation represented by Huayin Testing Machine and Xuesheng Technology is introduced and digested by Tiancheng Jinye and Kanglili Company. Innovative models such as absorption and innovation, the city's comprehensive innovation capability has been continuously improved, and it has been rated as an advanced city (county, district) for national science and technology progress for four consecutive years. Brand to expand the cluster effect Li said: "vigorously implement the brand strategy and improve the competitiveness of this cluster is to promote industrial development in Laizhou City, the main line, on the main line, brand building is to become a brand keyword success of industrial clusters. It is necessary to focus on supporting a number of famous brand products with high technical content, high added value and market potential, and encourage enterprises to carry out planning activities for corporate image and brand identity.†Laizhou City has actively cultivated national brand-name products in recent years and selected it as “ Enterprises with Chinese Famous Brands and “China Well-known Trademarks†are rewarded. At the same time, encourage brand-name products to rapidly expand the scale of brand management, and promote multi-level and multi-faceted joint cooperation of brand-name enterprises to achieve resource sharing. Implement the famous brand strategy, improve the policy environment and market environment conducive to the cultivation and development of corporate brands, guide, encourage and support enterprises to actively strive for national and provincial famous brand products, and strive for national well-known trademarks and provincial famous trademarks. Laizhou City Government rewards enterprises with 200,000 yuan for enterprises that have created China's famous brands, Shandong famous brands, national well-known trademarks and provincial famous trademarks. During the “Twelfth Five-Year Plan†period, Laizhou City will further promote the implementation of the famous brand strategy, highlighting the three key points of assessment, support and publicity, further increase the efforts of famous brands, and promote the implementation of local brand strategy to a new level. Li Ming revealed that in the next work, Laizhou City will change the previous practice of rewarding the township government for the brand-name assessment and rewarding only the penalty, and compile the annual plan for the famous brand and the “12th Five-Year Planâ€. The municipal government issues each Town Street, all towns and towns to increase the recommendation of training, and as a basis for assessment, to complete the plan to give rewards, can not be deducted points, forming a brand-name work mechanism for enterprises to actively strive for, town and town to actively cooperate. In addition, the whole city of Laizhou will continue to increase policy support, requiring all towns and streets to increase support for enterprises listed in the jurisdiction, and provide support policies for technological transformation and research and development activities of enterprises, in loans and government procurement, and tender for key projects. Give priority to other aspects, promote enterprises to become stronger and bigger, completely solve the problem of relatively lack of brand-name cultivation targets; increase publicity efforts, guide and help enterprises that have won the title of famous brand products to do well-known brand promotion planning, and expand market share of brand-name products. To maximize the visibility of brand-name products into economic benefits and achieve a win-win situation for social and economic benefits.
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