At present, the proportion of independent brands of furniture enterprises in China is low, the profit of single products is weak, and the comprehensive costs of raw materials and labor resources are rising, and many enterprises feel pressure. But so far, the purchasing power of home furniture is not saturated, and the rigid demand for new homes and remodeling is also very strong. Many furniture agents have said that taking the brand road will be the key to improving the profit rate and improving themselves in the future.
It is not difficult to find out from the current living conditions of furniture companies that the environment of internal and external difficulties makes it difficult for industry companies to breathe. Internally, the domestic market has strict property control policies; the external, one-stop wave of "anti-dumping" investigations, the furniture industry is facing a vast international market and can do nothing.
The construction of affordable housing brings new markets. With the implementation of national policies, various localities have started to build affordable housing, which has brought furniture demand, promoted the upgrading of the furniture industry, and seized a huge market share. By paying attention to the demand characteristics of the affordable housing consumer groups, it is undoubtedly good news for the upstream leading enterprises and small furniture industry companies with rigid demand to develop furniture industry products that suit their needs.
The development of the furniture industry in the low-end market is well understood. The space demand for the development of furniture companies in the second and third-tier markets is still huge, and most companies have not completely penetrated this market. Driven by the gradual advancement of new rural construction and urbanization construction, the increase in new rural buildings has increased the demand for the furniture industry in the rural market, and the demand for product grades has also increased.
Trends in the high-end furniture industry are emerging Although the Chinese furniture industry has received less design awards, it is still trying to find a path to development. Along with the peak of China's population, the growth of the furniture industry driven by consumer preference will show a stable trend of branding and high-end growth and upgrading. This has led to the shift of the furniture industry to a higher value chain.
In the global competitive environment, in order to obtain a favorable competitive position and enhance competitiveness, the furniture industry has actively changed its concept and established a brand image has become a trend of development and transformation.
Adhering to the combination of practicality and artistry, the practicality of design brand furniture is timeless fashion. Combine the shape of your own clothes room, consider the location of common clothes and electrical appliances and functional parts such as pool, stove, refrigerator, microwave oven, disinfection cabinet, etc., reasonably arrange and design the structure of the wardrobe to make it combine with the artist to satisfy the living habits of the owner. Aesthetic taste.
Adhering to the consumer brand model of hardcover clothing, at present, the integration of clothing and electricity has become a major trend in the future. With the diversified development of the overall furniture design, high-tech technology continues to be applied, microwave ovens, induction cookers, dishwashers, disinfection cabinets. It is no longer difficult to embed the device in the closet. The overall furniture is based on modern design and consumption concepts. In other words, in addition to the modern overall package and design, the distinction between traditional consumption concepts and habits is the “nutrients†of the furniture industry.
Adhering to the business philosophy of environmental protection and branding, environmentally friendly products are the mainstream of the market, and branded products are consumers first. People's requirements for furniture are not simply functional needs, but also the need for decorative aesthetics, but also the need to show personality. With the development of the domestic economy, people's lives have undergone fundamental changes, and people's needs for furniture will inevitably develop toward health, environmental protection, and brand direction. Therefore, environmental protection, energy saving, and green products will become the popular trend in the future furniture market, and it will certainly be a favorable opportunity to build a brand in the furniture industry.
It is not difficult to find out from the current living conditions of furniture companies that the environment of internal and external difficulties makes it difficult for industry companies to breathe. Internally, the domestic market has strict property control policies; the external, one-stop wave of "anti-dumping" investigations, the furniture industry is facing a vast international market and can do nothing.
The construction of affordable housing brings new markets. With the implementation of national policies, various localities have started to build affordable housing, which has brought furniture demand, promoted the upgrading of the furniture industry, and seized a huge market share. By paying attention to the demand characteristics of the affordable housing consumer groups, it is undoubtedly good news for the upstream leading enterprises and small furniture industry companies with rigid demand to develop furniture industry products that suit their needs.
The development of the furniture industry in the low-end market is well understood. The space demand for the development of furniture companies in the second and third-tier markets is still huge, and most companies have not completely penetrated this market. Driven by the gradual advancement of new rural construction and urbanization construction, the increase in new rural buildings has increased the demand for the furniture industry in the rural market, and the demand for product grades has also increased.
Trends in the high-end furniture industry are emerging Although the Chinese furniture industry has received less design awards, it is still trying to find a path to development. Along with the peak of China's population, the growth of the furniture industry driven by consumer preference will show a stable trend of branding and high-end growth and upgrading. This has led to the shift of the furniture industry to a higher value chain.
In the global competitive environment, in order to obtain a favorable competitive position and enhance competitiveness, the furniture industry has actively changed its concept and established a brand image has become a trend of development and transformation.
Adhering to the combination of practicality and artistry, the practicality of design brand furniture is timeless fashion. Combine the shape of your own clothes room, consider the location of common clothes and electrical appliances and functional parts such as pool, stove, refrigerator, microwave oven, disinfection cabinet, etc., reasonably arrange and design the structure of the wardrobe to make it combine with the artist to satisfy the living habits of the owner. Aesthetic taste.
Adhering to the consumer brand model of hardcover clothing, at present, the integration of clothing and electricity has become a major trend in the future. With the diversified development of the overall furniture design, high-tech technology continues to be applied, microwave ovens, induction cookers, dishwashers, disinfection cabinets. It is no longer difficult to embed the device in the closet. The overall furniture is based on modern design and consumption concepts. In other words, in addition to the modern overall package and design, the distinction between traditional consumption concepts and habits is the “nutrients†of the furniture industry.
Adhering to the business philosophy of environmental protection and branding, environmentally friendly products are the mainstream of the market, and branded products are consumers first. People's requirements for furniture are not simply functional needs, but also the need for decorative aesthetics, but also the need to show personality. With the development of the domestic economy, people's lives have undergone fundamental changes, and people's needs for furniture will inevitably develop toward health, environmental protection, and brand direction. Therefore, environmental protection, energy saving, and green products will become the popular trend in the future furniture market, and it will certainly be a favorable opportunity to build a brand in the furniture industry.
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