Recently, the news about the plunge of the redwood has been rumored, affecting the nerves of many rosewood investors and enthusiasts. Has the redwood really fallen? The reporter recently visited the city's mahogany furniture market and learned that due to the fall in the price of domestic redwood raw materials at the end of last year, the mahogany furniture market has been weak since the beginning of this spring, and the transaction volume has fallen sharply. As of the recent price of mahogany furniture market has been The general price fell by 20%.
Rosewood furniture prices generally fall
The winter in the redwood market really came down? According to industry insiders, as the price of international rosewood raw materials has not fallen, the price reduction of domestic mahogany furniture is only a temporary phenomenon and the price has stabilized, and it is expected to rebound in August and September. At present, mahogany furniture is at a lower price, which is a good time to enter the goods.
Market direct
The volume of transactions fell by more than 30% year-on-year, and the price of mahogany furniture fell by 20%.
“Before the Spring Festival, the price of raw materials for mahogany fell slightly, but the range was not large, about 10%-15% cheaper than the second half of last year.†Qiu Zhikun, deputy general manager of Yonghua Redwood Furniture, said, “The price of raw materials has been in recent months. Stabilized, but due to the bad market environment, the price of mahogany furniture began to decline in April and May."
“The price of mahogany furniture really fell!†Hu Yuanlian, general manager of Zibotang mahogany furniture, affirmed that “after the Spring Festival, the sales of the entire mahogany market are very unsatisfactory. Compared with the same period of last year, the transaction volume has dropped by at least 30%, and the situation is even serious. 40%. There is too much backlog of manufacturers' stocks, and they have to cut profits and sell at a reduced price." Since May 1 this year, the price of mahogany furniture in Zibotang has also started to decrease, and the price reduction is around 20%. Recently, the reporter also learned during the visits to the more concentrated stores of the Yuehe Flower and Bird Fish World and the Panyu Jisheng Weibang Redwood Hall. Compared with last year, the current market price of mahogany furniture has been lowered to some extent. Both are above 20%, and some price cuts even reach 30%.
Take the ten-piece suit of the Siamese rosewood chair as an example. The previous market price was between 130,000 and 150,000 yuan, and as long as 100,000 yuan can be sold up and down. A set of Burmese rosewood five-piece sofa is now about 50,000 yuan, and it will sell for 60,000 yuan six months ago. In the Furma Redwood Furniture Museum, mahogany furniture dealer Ms. Zhang told reporters that the current store furniture has a certain degree of price reduction, ranging from 20% to 25%. "No way, this year the market is too weak, everyone is falling. If we don't drop, customers may go to other stores." Ms. Zhang said that due to competitive considerations, plus the current There are too many goods on hand, and many mahogany furniture manufacturers are forced to cut prices.
There are also some high-end mahogany furniture brands whose prices have not been lowered, but the use of gifts or discounts to increase the price in disguise. Qiu Zhikun, deputy general manager of Yonghua Redwood Furniture, said: "The current price cuts are mainly mid-end wood species, and some small manufacturers and small brands that cannot support it. Yonghua has always been relatively stable in price and will not cut prices significantly." He also revealed that due to the slight reduction in the price of raw materials for redwood at the beginning of the year, the large market environment is not good. Many customers are still holding on to the currency, so they will give consumers some discounts in terms of gifts or discounts. Hu Jing, a brocade mahogany furniture dealer, said that Jin Shanghong would not consider price cuts at the moment. "Because the price we get from the manufacturers is not falling, it is still rising. We are doing all handmade Ming furniture. Labor costs have risen too much this year. Now we can hold on to the price increase, which is already a thin profit."
Cause Analysis
Lower raw material prices and weaker market, prompting price cuts for mahogany furniture
In recent years, the market of mahogany furniture is like riding a roller coaster. After the heat has turned cold, it has continued to heat up, and then it has cooled down. Especially in recent months, the price drop in the market has caused many rosewood investors and enthusiasts to Heartbeat. The ups and downs of the mahogany market have their inherent reasons.
On the one hand, the market of mahogany materials fell before the Spring Festival of 2012. For example, the price of small and medium-sized materials in Laohong rosewood fell by 10%-15%, and the price of lobular rosewood also fell by 10%-20%, most of which were low. The end of the wood species also have a price reduction ranging from 10% to 15%. "This is mainly because some timber merchants are rushing to withdraw funds before the Spring Festival, and they have to sell at a reduced price. But the good materials have not fallen. The price reduction is mainly for ordinary small and medium-sized materials." Qiu Zhikun, deputy general manager of Yonghua Redwood Furniture, said that every year Before the Spring Festival, it was a hurdle, because every year, the supplier reminder was tight, the accounts receivable were always in arrears, the string of triangular debts became more and more tight, and the bank loan repayment was imminent, and the cash was particularly tense, mahogany. The furniture industry is no exception. Although the decline in raw material prices was not large at the beginning of the year, it also hit market confidence to a certain extent, causing some rosewood investors to start to hold the currency, which has caused the sales of mahogany furniture to become cold this year.
On the other hand, the country's large economic background has also played a role in fueling it. The continued downturn in the property market directly inhibited the demand for home purchases. There is an image metaphor. If the furniture is “hairâ€, the real estate is “skinâ€, “the skin does not exist, the hair will be attachedâ€? The coldness of the real estate market directly affects the downstream redwoods. Furniture sales. For the small and medium-sized enterprises in the mahogany furniture industry, their own capital chain is not sufficient, and the bleak sales performance directly aggravated their behavior of selling furniture and withdrawing funds.
Forecast
The market will pick up in the second half of the year, and the price may be the same as last year.
“The market is not necessarily a bad thing. I can take advantage of this opportunity to buy relatively high-quality mahogany furniture.†Wu Guanliang, deputy director of the China Traditional Furniture Committee, director of the China Ming-style Furniture Society, and chairman of Wushi Xinglong Ming-style Furniture Art Co., Ltd. If so. He predicted that in the second half of this year, both the mahogany material and the mahogany furniture market will obviously pick up, and consumers who intend to purchase goods should invest in before August.
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