The development speed of the Internet is amazing, and the limelight is getting stronger. It can be said that its vertical direction is straightforward in all areas of daily life, while the horizontal direction is quietly spread like a vine. As some industries and brands have achieved good results through the use of Internet marketing models, some small and medium-sized home business owners who are on the verge of survival are coveted and tried to test the water. After a period of operation, they have fallen into a quagmire. There is no improvement.
This has to trigger us to think, the reason is because the thinking of small and medium-sized home enterprises is still in the stage of e-commerce, thinking that opening an e-commerce website can sell goods, thinking that this is Internet marketing. In fact, Internet marketing is the inevitable result of the development of science and technology and the progress of human civilization. The development of Internet marketing requires a groundbreaking thinking, and it is necessary to combine the status quo of the enterprise itself and not blindly follow the trend. Therefore, most of the small and medium-sized home furnishing enterprises should start from the basics.
Integrate Internet communication ideas and focus resources on comprehensive attack
Internet marketing is not a simple e-commerce, which is why many small and medium-sized home businesses do not understand. Internet marketing by small and medium-sized home furnishing enterprises is basically: first establish an e-commerce website, and then start to drain, form a fast transaction, and finally enable the enterprise to achieve revenue. Although as a company, the use of these tactics that can quickly launch e-commerce for the company is understandable, but why it continues to be poor? This is what companies should reflect.
The strategy of small and medium-sized home furnishing enterprises for Internet marketing is mostly in a state of paralysis. It is wrong to think that e-commerce is Internet marketing. Especially when we see some companies using the Internet to make a living, the success of these companies is not just selling. Products, they have made detailed preparations in the early dissemination and later marketing strategies. It can be said that Internet marketing is an integrated marketing communication under the situation.
The Internet marketing communication of small and medium-sized home enterprises should start from a small place. First, we must have an official website with authority. The official website is the gateway for enterprises. We should show the company's honor and company culture to everyone, and establish a good corporate image among consumers. . However, in practice, we can easily find that many companies only display the company's hard products and basic content, so that consumers can not understand the company well, and thus can not create a sense of security. At the same time, blogs and forums, which can be self-promoted, are rarely used by enterprises, which makes them less able to communicate with consumers. While Baidu's series of tools are currently the most used network marketing tools, most companies only use Baidu's encyclopedia functions. For these functions, most companies still use their own perspective when creating encyclopedias. Created without starting from the search habits of the target group, this again leads to the encyclopedia entry can not provide value-added services for the company's brand.
Next, let's take a look at the most popular social software tools. Many companies are using these tools to find potential consumers for themselves. There are still many companies that have not started to use these communication tools that can stick to consumers. I have not found anything that can be enjoyed by consumers. In the case of WeChat, some companies constantly provide consumers with products and promotional information. In the era of highly developed and diverse information media, consumers can accept a lot of information, if the content of the company continues The emergence of the market in front of consumers, and finally such channels of communication will certainly be blocked by consumers, and finally let the company lose communication channels with the mainstream consumer groups, so that the brand lost the opportunity to grow.
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