Three major trends to be concerned about the development of the home industry

In 2013, the Chengdu home industry is undergoing tremendous changes. Recently, from the Shanghai Construction Materials Industry Association’s “Shanghai-Hong Kong Cooperation and Collaborative Development” forum held in Chengdu, the building materials industry achieved a certain degree of sales growth in the first half of this year, but many companies’ profit margins declined. Therefore, the building materials industry has to seek breakthroughs by improving service quality and developing new marketing methods and marketing channels to adapt to changes in the market. In particular, we must pay attention to the three major trends.

Exhibition Marketing Increases Bargaining Club Buying Association Becomes Popular In recent years, when the group purchase marketing succeeded in the development of consumer markets such as tourism, catering, movie entertainment, etc., the Chengdu home building materials industry also continuously interpreted its own group buying marketing model. In particular, due to the impact of real estate regulation and control in recent years, the overall performance of the home industry has been poor. Therefore, businesses are more enthusiastically involved in various group purchases to achieve incremental growth. Therefore, from the initial website purchase to all major web sites, television stations, and newspapers organized in various ways since June last year, a variety of bargaining events have been organized. Even today, it has reached a grand occasion.

Word of mouth marketing strengthens and enhances service quality to achieve sales In addition to exhibition marketing increase, Chengdu leading building materials companies feel the most is that in the first half of this year, the entire Chengdu home building materials market has some recovery compared to last year, corporate sales have increased more than 20%, but profits The rate has decreased.

According to Wu Min, vice chairman of the Chengdu Cabinet Industry Association and general manager of Chengdu Budweiser Kaicheng Technology Co., Ltd., in the first half of this year, the company’s sales growth rate exceeded expectations, reaching 30%, but it was affected by real estate regulation in previous years. The era of high growth can be completely passed by simple means. At the same time, Xu Yu, general manager of Shanghai Kitchen Cabinets Wardrobe Branch and general manager of Shanghai Hezhao Household Products Co., Ltd. (Occarro Cabinets) analyzed that the increase in manpower costs and market development costs has reduced the company’s profit margin. The company’s production growth exceeded in the first half of this year. 30%, but from the perspective of turnover and profit, it is slightly lower than last year. Faced with this situation, Liu Bo, president of Shengda Group Flooring Division, said that in terms of Chengdu, the key is to do "boutique" to improve the quality of products and services. The Chengdu market has changed from an olive type to a spindle type. On the one hand, people with spending power have not been affected by the adjustment of the real estate industry and the economic situation. On the other hand, the economic growth rate has gradually slowed down, and consumers' price calculations have become more pronounced.

Concerned about the transformation of the second transformation of the old housing market is becoming increasingly significant in the first half of this year, regardless of the home improvement or building materials industry, the second transformation of the old housing market has gradually been of concern to businesses. This has brought greater development opportunities to HVAC, cabinets and other industries, especially the HVAC industry has achieved growth rates of more than 40% compared with the same period last year.

The sales volume of Wei Neng Heating, which is the largest in the country, has maintained a double-digit growth in the first half of this year, both in Shanghai and Chengdu, and has increased by 40% to 50% over the same period of last year. Among them, the second-generation renovation of old houses has been undeniable. . At the same time, Wu Min, general manager of Budweiser Kaixin cabinets, said that this year, the company began to feel that the secondary transformation market has increased sales, but the overall proportion is not yet very large. Recently, the company is also considering whether to establish a special one. The department helped customers dismantle old cabinets while the details were still being discussed.