Xilinmen accuses Mu Si of citing the original picture without permission
Let ’s not comment on whether Mu Si embezzled the original pictures of peers intentionally or unintentionally, but " plagiarism " has formed a trend in the furniture industry. When many furniture companies have become numb to plagiarism, the ways of plagiarism in the market have begun to diversify Change. When the wind of plagiarism is getting stronger and stronger, do companies accept or stand up and fight back ?
The design was copied, I feel very proud
Nowadays, the words " imitation, plagiarism " appear in any industry, and of course, the home furnishing industry is no exception. With the increasing number of styles, styles and types of furniture products, the wind of plagiarism has also intensified with the momentum of the development of the furniture industry, and the methods are more and more abundant, and furniture design plagiarism is the most common.
Betel nut furniture was pirated, the famous solid wood furniture brand Hong Kong Jin Fuli brought a furniture factory that counterfeited Jin Fuli classic products to court, and Yading Sanitary Ware Company once more than 20 companies including Jiu Mu, Shen Luda and Yin Jing were suspected of infringement. Sanitary ware enterprises with design patents are pushed to the defendant seat ... Furniture design plagiarism chooses to use legal solutions, but with the growing plagiarism and the tedious lawsuits, furniture manufacturers have begun to be numb to " plagiarism " . It was changed to acquiescence, and even felt that " plagiarism " was " a proud thing. " Some person in charge of the enterprise even said that their products were copied, which helped to update and renew their products.
From March onwards, the mattress leading company Musi Mattress launched a nationwide "trade-in" campaign to win applause from consumers. This move has been followed and followed by many industries. While Mo Si's promotion was in full swing, he received a lawyer's letter from Xilinmen. March 26, 2010, another well-known domestic brand Diamond Jubilee mattress through his lawyer sent a letter mousse, mousse sued theft of its subject-screen advertising.
Marketing techniques are copied to see who is stronger than anyone
Furniture design has been copied, and furniture manufacturers have tacitly approved this "unspoken rule". Now, marketing methods have also been copied indefinitely.
In the past few years, Zhejiang's sofa giant Gu Jia Craftsmanship will take the two long Hummers from Zhejiang to Guangdong in the most prominent position of the exhibition site as a billboard for activities.
However, it is no coincidence that in 2009 , Gu Family's unique "Hummer Marketing" was "stolen" by Guangdong's well-known furniture brand Stroland. "Hummer Marketing" not only appeared during the exhibition, but also participated in a series of "Hummer Marketing Activities", and made "Hummer Marketing" more vivid than Gu's craftsmanship.
This year, Shuanghu, a top three manufacturer in the Chinese furniture industry, also joined the "Hummer Marketing" queue. It is said that two tigers had purchased eight stretch Hummer, the country has become the largest furniture company stretch Hummer; 8 this stretch Hummer formed a marketing team will be dispatched to the country, launched a vigorous marketing Hummer in the country. When people talk about "Hummer marketing", we may not think of Gu family, but Steroland or Shuanghu.
　 "Plagiarism" gradually penetrates every link in the furniture industry
From design plagiarism, peer marketing techniques are imitated, to peer advertising being stolen, plagiarism has slowly penetrated into every aspect of the furniture industry. Faced with the "plagiarism" of enjoying the benefits of the fisherman, and then responding with acquiescence, maybe there is no need to think about new ideas in the future, and how to copy this.
Let's look back at the Xilinmen mousse case. The two giants in the mattress industry, from product quality, function to price, have already seen competition in the industry. In the plagiarism of Mu Si's advertising pictures, it is not only the normal promotion of this event, but also the reputation of the company's brand that has been affected. In the case of Xilinmen's infringement, learn how to use law to deal with the incident and protect its own rights and interests. To a certain extent, it also made an invisible promotion of the company's brand to achieve the effect of two birds with one stone.
Plagiarism can bring profits to a piece of furniture, but blindly plagiarism will eventually only stifle independent brands and hinder brand innovation. From design plagiarism, to propaganda plagiarism, to the advertisement plagiarism incident of Xilinmen Mosi, the entire furniture industry is blinded to a dark environment, and vicious competition in the industry makes it more difficult for more independent brands to survive. For plagiarized enterprises, they must learn to bravely take up the weapons of law, safeguard their property rights, and maintain the healthy development of the industry.
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