Four aspects of security door manufacturers to expand retail channels

In general, there are mainly three sales channels for security door companies: engineering orders, retail orders, and foreign trade orders. At present, many anti-theft door manufacturers' attention is still mainly placed on the project list, because retail security doors are relatively small profits, and the level of contact with the customer and the structure is more complex, the control of the terminal requires a higher level. Although the process of doing the project is relatively long, it is relatively simple, and more importantly, the profit is much more significant. Therefore, most dealers do not focus on the retail operation of the front door. However, when the business develops to a certain stage and needs to continue to expand sales, it is necessary to consider working on retail orders.

Especially in the current situation of fierce market competition, the competition for engineering bills has become increasingly fierce, and foreign trade orders have also been greatly affected. To further expand sales volume and maintain a certain profit margin, companies must make a difference in retail channels.

Security door manufacturers to expand retail channels can start from the following aspects:

Encourage distributors to carry out retail business. Manufacturers can encourage and encourage retailers to develop more retail businesses by establishing model storefronts in certain regions.

Expanding the development of the second-tier and third-tier market markets puts forward higher requirements for the flattening of channels. At present, the vast majority of anti-theft door companies through the agent's business model for channel expansion and market management. Some manufacturers from the factory, to the grass-roots distributors, there are as many as 4 or 5 levels, this multi-level model not only slowed down the speed of market information collection and feedback, but also affected the implementation of corporate strategy.

With the development of the market, the sinking speed of the channels is accelerating. Future market competition, secondary and tertiary cities, and even county seats will become the main battlefield. To expand the second and third lines, if companies want to improve their operational efficiency and profitability, they must also consider flattening existing channels, reducing tiers, in order to reduce cost space, increase execution, maintain direct market access, and increase market sensitivity.

Increase sales outlets to expand the coverage of channels, to better spread their products in the market. As a manufacturer, it is necessary to encourage channels to cover sales outlets as much as possible. Because each more sales outlets, it means that one more sales opportunity. When the channels reach a certain stage, intensive cultivation must begin. Even a mature market will inevitably leave blank outlets or market shortcomings. This requires companies and dealers to cooperate, in-depth analysis of market conditions, one by one to break through.

Speed ​​up the promotion of new products With the development of economy, security door products have been further promoted in the market, and the market demand of consumers has been further improved. They not only require the quality and safety of the product, but also require a beautiful and generous product. The customer's needs are first. Enterprises must increase research and development efforts, and constantly introduce products with good quality and beautiful appearance to meet the needs of the market. It is particularly important to note that consumer demand for products is an evolving process. They are always seeking new ideas, seeking change, and seeking perfection.

At present, the anti-theft door industry has imitated the wind, has a serious homogeneity, and lacks truly quality products and brands. If an enterprise wants to maintain its own market position, it must strengthen the R&D and design capabilities of new products, and achieve R&D of generations, promotion of generations, storage of generations, elimination of generations, through the continuous promotion of new products, bringing vitality to the market, to all levels of channels. Business brings profits. Of course, the promotion of new products must be combined with certain effective means of propaganda. The benefits of doing so are obvious: the market can be recognized in the first time new products, but also can increase the confidence of dealers to sell new products and initiatives, quickly seize the market, put an opponent.

The use of online marketing building materials home industry e-commerce is booming, no one can ignore the Internet in gathering popularity, communication and other aspects of the significant effect.

Online shopping has become one of the major consumer channels for consumers, and more and more companies have achieved greater sales through the Internet platform.

Today, B2B and B2C's building materials home sales model has developed rapidly. Some traditional building materials supermarkets are also actively developing online marketing. Enterprises should follow this trend and actively promote the promotion and sales of products such as online channels to increase their own retail business.