Security: It is difficult to recruit talents, and it is more difficult to retain talents

There is a problem

Analysis of aspects of talent management in the entire industry:

The security industry has experienced rapid growth in recent years, with an increasing demand for safety across society. Once considered mysterious and exclusive, security products are now becoming accessible to everyday consumers. However, despite this progress, the industry still faces significant challenges, particularly in terms of talent development. China’s security sector lags behind its international counterparts by about two decades, lacking both quality and stability in its workforce. As the saying goes, “Talent is the most valuable resource in the 21st century.” This sentiment resonates deeply within the security field, where the shortage of high-level professionals severely limits the potential for growth and innovation. Therefore, addressing the talent gap in the security industry is not just important—it's urgent.

Status Quo of Talents in the Security Industry I: Poor Quality Levels of Employees

One of the biggest issues in the security industry is the low skill level among employees. Many individuals entering the sector do so as a last resort, lacking proper training and experience. Skilled workers are scarce, and those who do exist often lack formal education or technical expertise. This creates a cycle where companies struggle to maintain consistent product quality and operational efficiency. While there are positive signs of improvement, such as the inclusion of security courses in some educational institutions, more investment in training and development is needed to ensure long-term success.

Status Quo of Talents in the Security Industry II: Serious Deficiency of Professionals

Despite being a high-tech field, the security industry is often misunderstood. Many outside the sector perceive it as low-tech, but within the industry, it is recognized as highly complex and technologically advanced. However, due to its relatively new status, there is no established academic or research foundation for security technology. As a result, many R&D professionals come from related fields like electronics or telecommunications, leading to a lack of specialized knowledge. This shortage of high-level talent hinders innovation and makes it difficult for companies to compete globally.

Status Quo of Talents in the Security Industry III: Shortage of Marketing Talents

Marketing in the security industry requires more than just sales skills—it demands a deep understanding of the technology. Unfortunately, many marketing teams lack this knowledge, which limits their ability to effectively promote products. Companies often prioritize short-term results over long-term development, neglecting the importance of training. This leads to a polarized sales force, where only the most skilled survive, while others are left behind. To grow, the industry needs more well-trained marketing professionals who can bridge the gap between technology and the market.

Urgent Need for Brand Promotion Talents

With the rise of brand awareness in the security sector, the need for strong brand promotion strategies has never been greater. Companies must invest in building a recognizable identity that stands out in a competitive market. This requires skilled professionals who understand both marketing and technology. As the industry matures, those who can create and manage effective brand strategies will play a crucial role in shaping the future of the sector.

Technical R&D Personnel: A Critical Concern

The security industry is a high-tech field, yet it struggles to attract and retain top R&D talent. Many professionals come from unrelated industries, making it difficult to build a strong, innovative team. Companies often fail to offer competitive salaries or recognition, leading to high turnover. This loss of talent not only slows down innovation but also weakens the company’s long-term competitiveness. Investing in R&D is essential for staying ahead in a rapidly evolving industry.

Planning and Marketing Talents: A Growing Concern

The security industry is small compared to other sectors, making it less attractive to senior planners and marketers. This lack of interest leads to a shortage of experienced professionals who can drive strategic growth. Additionally, many marketing staff lack the technical knowledge required to effectively communicate product benefits. Without proper training and support, these teams struggle to meet the demands of a competitive market. Companies must rethink their approach to talent development if they want to succeed in the long run.

Industrial Workers: A Fragile Workforce

Skilled labor is the backbone of any industry, and the security sector is no exception. However, many production workers lack formal training and rely on informal methods of learning. This leads to inconsistencies in product quality and inefficiencies in operations. Companies often prioritize cost-cutting over worker development, further exacerbating the problem. To remain competitive, the industry must invest in vocational training and improve working conditions to retain skilled labor.

Businesses Face Challenges: Talent Shortages and High Turnover

Recruitment and retention of talent remain major hurdles for security companies. The industry’s rapid growth has created a demand for skilled professionals, but the supply is limited. Many companies struggle to fill key positions, especially in R&D, sales, and marketing. Furthermore, the high turnover rate makes it difficult to build stable teams. This issue is compounded by the lack of structured talent development programs, leaving companies scrambling to find qualified candidates.

Summary

In conclusion, the security industry faces significant challenges in attracting and retaining talent. From poor-quality workers to a shortage of skilled professionals, the sector is at a critical juncture. Addressing these issues requires a long-term strategy that includes better training, improved working conditions, and a stronger focus on talent development. Only through these efforts can the industry continue to grow and thrive in the years to come.