In recent years, the development of e-commerce in China has been very rapid, but in the furniture industry, it is still in its infancy. With the shift of consumer demand, this brand-new sales model has become a forceful model for the furniture industry to seek development under the regulation policy of the property market. This model will surely become a trend in the furniture industry.
In the e-commerce market, the price of household products is about 30% lower than that of traditional stores. How can this be done? According to Gao Yang, "30% of the products in the online store are produced by ODM and OEM, which can minimize the production cost; more than 60% of the goods are purchased by mass orders, squeezing out the profit bubble of the middleman, and greatly reducing the procurement cost; the network Virtual display can effectively save expenses such as site rent, water, electricity, labor, etc. Therefore, the prices of goods sold in online malls are 30% to 50% lower than those in the market, which is also the most attractive place for online shopping compared with physical stores. "
Entity main + online sales
The furniture market is never short of consumer demand. What is missing is products and creative services that attract consumers to innovate. As the post-80s and 90s gradually become emerging consumer groups, the development of the entire furniture industry must comply with the diversified needs of the market, and innovative ideas are particularly important. Furniture e-commerce has gradually become a new trend in the future development of the furniture industry, and the furniture online shopping market will also become an indispensable place for merchants.
However, regardless of any company, in the early days of online sales, it will definitely affect the sales of physical stores. In this regard, Qumei Furniture still adopts a form of differentiated sales of online and offline products; that is, let the physical store display and sell high-priced products and new products, and move all low-end products and old series to online sales. In this way, it is possible to develop the e-commerce field while ensuring that the sales of offline physical stores are not affected.
Electronic main + offline display
There are always some unsolvable problems in the sales of electronic malls and physical stores, but e-commerce in the furniture industry has become the future development trend of the entire industry. Failure to follow the trend will only make your own enterprise narrower and narrower Eliminate. As a result, many companies have begun to try to find new operating models that can successfully open up their own online marketing channels without affecting the sales of physical stores.
Is there a way to take care of both the sales of physical stores and successfully open up your own sales and marketing channels? Hanfil furniture is such a business model. Under the same product production model, the Hanfil brand adopts the model that all are sold by online malls, and rents sample rooms offline to display products. Consumers can experience the products they are interested in by visiting the store. In this way, it is possible to prevent the sales of physical store dealers from being affected by online sales.
However, according to Gao Yang, CEO of Melaleuca Furniture, "Han Feier Furniture mainly relies on Taobao products, not its own website. Taobao Mall is just a platform for merchants to do well on Taobao. , After all, it is someone else ’s website. When the mall continues to grow, it may be limited by the platform. If one day because of inconsistent ideas and other reasons, this type of enterprise's early efforts will be in vain. "
Online sales + real experience
To a certain extent, Qumei furniture can solve many problems in the development of furniture e-commerce, but this model is not suitable for all brands. Is there a platform that not only concentrates the online advantages of furniture network sales, but also belongs to its own mature and stable furniture sales model? Melaleuca Furniture Network is such a furniture online shopping platform.
According to the staff of Melaleuca Furniture, online sales are the mainstream of website sales, and offline physical store display is to make the service more attentive. Furniture is a bulk consumer product. At present, for Chinese consumers, they are more accustomed to the traditional shopping method of first feeling and then buying. Even if the pictures on the Internet are gorgeous, they may be fraudulent. Therefore, in order to further improve the service quality, Chengdu Experience Hall will be added on the basis of the previous Chongqing and Hefei Experience Halls.
For furniture electronics companies, e-commerce is a delicious cake. However, it is far from enough to rely on the experience hall to enhance the actual experience of consumers. If enterprises are to make great progress in the field of e-commerce, they must also solve a series of after-sales service issues such as logistics and distribution and installation services. Enterprises must choose a path that suits their own development according to their actual situation, so no matter what type of furniture e-commerce model is, it is possible to continue to grow and develop.
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