The solid wood flooring market is experiencing a steady upward trend, with prices continuing to climb. Some major brands have already increased their prices by around 5% during the National Day holiday period. Industry insiders suggest that solid wood flooring prices are expected to rise further in line with the growing cost of international timber, with some estimates pointing to a potential increase of up to 10%.
A sales representative at a home experience store confirmed that the company received a price adjustment notice from the manufacturer ahead of the holiday season. “Starting October 1st, there was a 5% price hike, but it only applied to certain products,†the staff member explained. They attributed the price increase to the rising cost of imported logs, which has directly impacted domestic flooring prices.
According to a representative from a flooring brand, the surge in international log prices has significantly affected production costs. “The overall price of international logs has gone up by 5% to 10% this year,†they said. For example, the price of African mahogany has risen sharply, jumping from 2,600 yuan per cubic meter to 3,500 yuan due to resource shortages and increasing oil prices.
Global data also supports this trend. Wood products worldwide are currently priced at a high level, with the average price of hardwood in the third quarter increasing by $1.51 per cubic meter to $104.88, representing a 5.8% annual increase.
Another flooring brand official noted that the sustained rise in international log prices since the second half of last year has led to a one-year lag in the domestic market, which is likely the main driver behind the recent price increases. As a result, solid wood flooring prices have climbed by approximately 5% to 10%, signaling a shift in the industry’s pricing dynamics.
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