Three-and-four-line market gradually attracted the attention of paint companies

The development of the paint market in the first-tier and second-tier cities has become more and more intense. The market development of paint companies has quietly changed and they are moving toward third and fourth-tier cities. At present, the economic development of the third and fourth tier cities and the overall improvement of the consumption level are good prospects for the paint companies. According to statistics, there are currently 340 million households in China, of which 100 million are urban residents; 29% of residents said they must buy paint products in the next 5 years. At the same time, China has 10 million paint companies, disputes the world, who is the final winner but also by the consumer to make a decision. Nowadays, with the accelerated pace of urbanization, the three-and-four-wire market has gradually attracted the attention of paint companies.

Indeed, regional cross-border growth has spurred the recent phenomenon of urbanization, and more often refers to the phenomenon that paint companies have expanded from first- and second-tier cities to third and fourth-tier cities. After years of development, the markets in the first and second tier cities have become saturated, the space is not large enough, and it is impossible to have great development. Moreover, the population of tier-1 and tier-2 cities is dense, so competitors are also scattered. Under such circumstances, evading Competition may be more profitable.

Industry experts believe that coatings and other home companies must be able to maximize the benefits to consumers while ensuring product design and quality, accurately position and serve their own target groups, localize distinctive operations, and provide the most cost-effective home products. Only in this way can we truly create a healthy situation that is conducive to the long-term stability of the home industry and win the favor and trust of consumers.

The rents in the third and fourth tier cities are low, and the market maturity is low. Consumers prefer inexpensive paint products. In the process of choosing to move to third- and fourth-tier cities, paint companies must always understand the market differences between third-tier cities and first-tier cities. However, it is worth considering that the current paint market is sluggish. The paint** part of the first-tier and second-tier markets is a mud Buddha. If we then diversify our efforts to develop third- and fourth-tier cities, is it not to find a way out? Finding a dead end has yet to be tested by the market.