This year's Tool Fair, a practical new type of tool has attracted much attention for its environmental protection, acid resistance, alkali resistance and never rust. At the 8th Tool Fair, a variety of ceramic knives became the main products of some exhibitors, and their concept of hygiene and environmental protection left a deep impression on exhibitors. But what are the development prospects of ceramic knives, what problems are faced, and how to solve these problems? Yesterday, the reporter interviewed relevant responsible persons and exhibitors in the industry on these issues.
Ceramic knives are known as "noble knives"
It is understood that the ceramic knife is a kind of utility model that is environmentally friendly, acid-resistant, alkali-resistant and never rusted. It has the reputation of “noble knifeâ€. Many exhibitors introduced ceramic knives as one of the most popular green products in foreign countries. Compared with traditional steel knives, ceramic knives are made of high-tech zirconia materials, which can maintain the original color and original taste of food, and do not have any chemical reaction with food.
Faced with the impact of the global financial turmoil on the Yangjiang knife and scissors industry, many knife and scissors manufacturers in our city have developed new ways to develop new products such as ceramic knives and enhance the development potential of enterprises. Guangdong Yinying Group, which began to produce ceramic knives in June this year, has received many orders in recent months. The company's general manager Maiqiao expects that the sales of ceramic knives will be around 80 million yuan in the second half of the year, and the sales target for next year will exceed 200 million. Maiqiao said: "The implementation of the ceramic knives project will greatly improve the economic efficiency of enterprises, enhance product competitiveness, further increase market share and expand exports."
The person in charge of a company in Shenzhen believes that the financial crisis has brought great impact to Yangjiang's traditional knife and scissors industry. The development of ceramic knife technology is the enterprise's "seeking opportunities in the crisis", getting rid of the vicious competition of price wars, occupying the highlands of technology, and improving the ability of enterprises to resist risks. One way.
Yangjiang has formed ceramic knife production capacity
According to the relevant person in charge of the Municipal Economic and Trade Bureau, at present, there are at least five or six companies in Yangjiang producing ceramic knives. This number is increasing and the production scale of enterprises is gradually expanding.
The person in charge of Yinying Group introduced that the earliest production of ceramic knives was in Japan. At present, there are several companies in China that produce ceramic knives, but there is no complete process, and Yinying Group has a complete set of professional production of ceramic knives from raw materials to production to packaging. Production line, and to the goal of building the country's largest ceramic knife and scissors production base.
The person in charge of Jindebao Ceramic Tool Manufacturing Co., Ltd. introduced that the company has advanced and sophisticated production equipment and has the technical talents of research and development of ceramic knives for about ten years. The bending strength and fracture toughness of the product have reached a height of two meters. Will not break performance. Currently, the company has an annual production capacity of 2.5 million ceramic knives. The person in charge believes that Yangjiang Knives and Scissors has full production capacity of ceramic knives and is at the leading level in China.
Marketing needs to solve two major problems
First, high production costs lead to high prices. The reporter found that the price of ceramic knives is much more expensive than traditional knives. The general sales price of ceramic kitchen knives is two to three hundred yuan each, and some are as high as seven or eight hundred yuan. The same size steel knife, the price is only twenty or thirty yuan or seventy or eighty yuan. .com
Why are ceramic knives so expensive? There are three main points in the induction of exhibitors: First, the raw material used for pressing and forging ceramic knives, zirconia powder, is generally more than 100,000 yuan per ton, while the price of stainless steel is only 8.9 to 10,000 per ton. Ten thousand yuan. Secondly, the ceramic knife manufacturing process is not as mature as a steel knife, and the scrap rate is high. An exhibitor told reporters: "When a steel knife is scrapped, it can be recycled or sold. But if the ceramic knife breaks a small hole, the whole knife becomes a waste product and cannot be recycled." Third, the ceramic knife manufacturing equipment is expensive. . For example, the grinding wheel for ordinary steel knives is only three to five hundred yuan, and the grinding wheel used for grinding ceramic knives must be a diamond grinding wheel, one for three or five thousand yuan.
Second, the domestic market is not fully recognized. At present, the promotion of ceramic knives in China is far more difficult than the promotion abroad. The industry believes that this is because the domestic market recognition is not enough.
At the last session of the Tool Fair, the appearance of ceramic knives attracted the attention of foreign merchants and placed orders. Although the price of ceramic knives is higher than that of general knives, it is quickly recognized by foreign markets because its concept of hygiene and environmental protection is in line with the consumption concept of foreign consumers. Domestic consumers have a very shallow understanding of ceramic knives. They always think that ceramic knives are a kind of aristocratic consumer goods. The price is expensive, and the knife edge is easy to break. It is better to buy a steel knife for a lifetime. Therefore, if companies want to have great development in the production of ceramic knives, they must work hard on publicity.
Open the market, the company has a good
First, crack the technical problems and reduce the scrap rate. According to industry insiders, the most significant disadvantage of ceramic tools compared to traditional steel tool materials is the insufficient fracture toughness. In the production process, ceramic inserts are prone to problems such as crushing, difficult positioning, and bad top of the tip in the injection molding, resulting in high scrap rate and high production cost. At present, many enterprises in our city have increased investment in ceramic knives technology, improved production equipment, and increased scientific and technological research and development personnel to solve these technical problems.
Yesterday, the reporter learned at the knife fair that several companies in the city that produce ceramic knives have different scrap rates. The products on display also vary greatly in price, ranging from as low as 60 yuan to as high as hundreds of dollars.
Second, reduce the price to produce multiple grades of products. Shenzhen Jinzhao Industrial Co., Ltd. participated in the Tool Fair for the first time this year. Its main product is the ceramic knife series. When it comes to the price of ceramic knives, Shangguan Yihua, the company's deputy general manager, believes that the manufacturing cost of ceramic knives is indeed higher than that of steel knives, but it is not ten times higher.
Shangguan Yihua believes that in order for more domestic people to recognize and accept ceramic knives, it is necessary to change the identity of the current “knife knife†of ceramic knives and produce products of different grades so that ordinary people can afford ceramic knives. If you talk about ceramic knives, there are only concepts such as "expensive" and "not suitable for yourself" in your mind, and the domestic market will be difficult to open.
Third, domestic sales and exports at the same time. Shenzhen Jinzhao Company has changed its business ideas since last year. From the previous export-only business to domestic and foreign sales, an important measure for the company to expand domestic sales is to reduce the price of ceramic knives.
The ceramic knives launched by Shengda Company this year are ready to put the domestic market and the foreign market in the same position, and open the market with high-quality, humanized service and appropriate price. The person in charge of the company said: "The domestic market has broad prospects, but at present many purchasing powers are insufficient. With the development of the economy, ceramic knives should be gradually recognized by domestic consumers." Shengda Company is preparing to be in Shanghai and Beijing. In the first-tier cities such as Guangzhou, ceramic knives were placed and gradually expanded to second-tier cities.
Ceramic knives are known as "noble knives"
It is understood that the ceramic knife is a kind of utility model that is environmentally friendly, acid-resistant, alkali-resistant and never rusted. It has the reputation of “noble knifeâ€. Many exhibitors introduced ceramic knives as one of the most popular green products in foreign countries. Compared with traditional steel knives, ceramic knives are made of high-tech zirconia materials, which can maintain the original color and original taste of food, and do not have any chemical reaction with food.
Faced with the impact of the global financial turmoil on the Yangjiang knife and scissors industry, many knife and scissors manufacturers in our city have developed new ways to develop new products such as ceramic knives and enhance the development potential of enterprises. Guangdong Yinying Group, which began to produce ceramic knives in June this year, has received many orders in recent months. The company's general manager Maiqiao expects that the sales of ceramic knives will be around 80 million yuan in the second half of the year, and the sales target for next year will exceed 200 million. Maiqiao said: "The implementation of the ceramic knives project will greatly improve the economic efficiency of enterprises, enhance product competitiveness, further increase market share and expand exports."
The person in charge of a company in Shenzhen believes that the financial crisis has brought great impact to Yangjiang's traditional knife and scissors industry. The development of ceramic knife technology is the enterprise's "seeking opportunities in the crisis", getting rid of the vicious competition of price wars, occupying the highlands of technology, and improving the ability of enterprises to resist risks. One way.
Yangjiang has formed ceramic knife production capacity
According to the relevant person in charge of the Municipal Economic and Trade Bureau, at present, there are at least five or six companies in Yangjiang producing ceramic knives. This number is increasing and the production scale of enterprises is gradually expanding.
The person in charge of Yinying Group introduced that the earliest production of ceramic knives was in Japan. At present, there are several companies in China that produce ceramic knives, but there is no complete process, and Yinying Group has a complete set of professional production of ceramic knives from raw materials to production to packaging. Production line, and to the goal of building the country's largest ceramic knife and scissors production base.
The person in charge of Jindebao Ceramic Tool Manufacturing Co., Ltd. introduced that the company has advanced and sophisticated production equipment and has the technical talents of research and development of ceramic knives for about ten years. The bending strength and fracture toughness of the product have reached a height of two meters. Will not break performance. Currently, the company has an annual production capacity of 2.5 million ceramic knives. The person in charge believes that Yangjiang Knives and Scissors has full production capacity of ceramic knives and is at the leading level in China.
Marketing needs to solve two major problems
First, high production costs lead to high prices. The reporter found that the price of ceramic knives is much more expensive than traditional knives. The general sales price of ceramic kitchen knives is two to three hundred yuan each, and some are as high as seven or eight hundred yuan. The same size steel knife, the price is only twenty or thirty yuan or seventy or eighty yuan. .com
Why are ceramic knives so expensive? There are three main points in the induction of exhibitors: First, the raw material used for pressing and forging ceramic knives, zirconia powder, is generally more than 100,000 yuan per ton, while the price of stainless steel is only 8.9 to 10,000 per ton. Ten thousand yuan. Secondly, the ceramic knife manufacturing process is not as mature as a steel knife, and the scrap rate is high. An exhibitor told reporters: "When a steel knife is scrapped, it can be recycled or sold. But if the ceramic knife breaks a small hole, the whole knife becomes a waste product and cannot be recycled." Third, the ceramic knife manufacturing equipment is expensive. . For example, the grinding wheel for ordinary steel knives is only three to five hundred yuan, and the grinding wheel used for grinding ceramic knives must be a diamond grinding wheel, one for three or five thousand yuan.
Second, the domestic market is not fully recognized. At present, the promotion of ceramic knives in China is far more difficult than the promotion abroad. The industry believes that this is because the domestic market recognition is not enough.
At the last session of the Tool Fair, the appearance of ceramic knives attracted the attention of foreign merchants and placed orders. Although the price of ceramic knives is higher than that of general knives, it is quickly recognized by foreign markets because its concept of hygiene and environmental protection is in line with the consumption concept of foreign consumers. Domestic consumers have a very shallow understanding of ceramic knives. They always think that ceramic knives are a kind of aristocratic consumer goods. The price is expensive, and the knife edge is easy to break. It is better to buy a steel knife for a lifetime. Therefore, if companies want to have great development in the production of ceramic knives, they must work hard on publicity.
Open the market, the company has a good
First, crack the technical problems and reduce the scrap rate. According to industry insiders, the most significant disadvantage of ceramic tools compared to traditional steel tool materials is the insufficient fracture toughness. In the production process, ceramic inserts are prone to problems such as crushing, difficult positioning, and bad top of the tip in the injection molding, resulting in high scrap rate and high production cost. At present, many enterprises in our city have increased investment in ceramic knives technology, improved production equipment, and increased scientific and technological research and development personnel to solve these technical problems.
Yesterday, the reporter learned at the knife fair that several companies in the city that produce ceramic knives have different scrap rates. The products on display also vary greatly in price, ranging from as low as 60 yuan to as high as hundreds of dollars.
Second, reduce the price to produce multiple grades of products. Shenzhen Jinzhao Industrial Co., Ltd. participated in the Tool Fair for the first time this year. Its main product is the ceramic knife series. When it comes to the price of ceramic knives, Shangguan Yihua, the company's deputy general manager, believes that the manufacturing cost of ceramic knives is indeed higher than that of steel knives, but it is not ten times higher.
Shangguan Yihua believes that in order for more domestic people to recognize and accept ceramic knives, it is necessary to change the identity of the current “knife knife†of ceramic knives and produce products of different grades so that ordinary people can afford ceramic knives. If you talk about ceramic knives, there are only concepts such as "expensive" and "not suitable for yourself" in your mind, and the domestic market will be difficult to open.
Third, domestic sales and exports at the same time. Shenzhen Jinzhao Company has changed its business ideas since last year. From the previous export-only business to domestic and foreign sales, an important measure for the company to expand domestic sales is to reduce the price of ceramic knives.
The ceramic knives launched by Shengda Company this year are ready to put the domestic market and the foreign market in the same position, and open the market with high-quality, humanized service and appropriate price. The person in charge of the company said: "The domestic market has broad prospects, but at present many purchasing powers are insufficient. With the development of the economy, ceramic knives should be gradually recognized by domestic consumers." Shengda Company is preparing to be in Shanghai and Beijing. In the first-tier cities such as Guangzhou, ceramic knives were placed and gradually expanded to second-tier cities.
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