In 2013, the fingerprint lock industry experienced significant developments and transformations. Here are some key events that shaped the market:
1. **KABA Group Acquires Probak**
On October 28, 2013, Swiss hardware security leader KABA Group acquired Shenzhen Probak Technology Co., Ltd., making Probak a wholly-owned subsidiary in the Asia-Pacific region. This acquisition provided Probak with access to global resources, technology, and product development, enabling it to compete more effectively on an international scale.
2. **Dier Enters the Fingerprint Lock E-commerce Market**
On May 20, 2013, Dier launched its official Tmall flagship store, marking a major shift from traditional sales channels to e-commerce. By year-end, Dier had solidified its position among the top three fingerprint lock brands, capturing a significant share of the online market.
3. **E-commerce Growth Spikes for Multiple Brands**
The success of Dier’s e-commerce strategy sparked a surge in the fingerprint lock sector. In 2013, multiple brands saw record-breaking sales, especially during the Double 11 shopping festival. Leading brands like Cadiz, Dier, and Samsung achieved daily sales exceeding 100 units, showcasing the explosive growth of the e-commerce segment.
4. **Yajie Introduces Antibacterial Fingerprint Locks**
Yajie made notable progress in 2013 by launching antibacterial smart fingerprint locks. Its advanced silver ion coating technology achieved a 99% antibacterial rate, setting a new benchmark in innovation. Additionally, Yajie’s HI-System smart home solution allowed wireless control of household devices, enhancing the overall smart home experience.
5. **Confusion Over Brand Names: Probuck vs. Sorobach**
A new brand named “Sorobach†emerged, closely resembling “Probak,†causing confusion in the market. This led to concerns about brand dilution and industry chaos, as the similarity in names raised questions about authenticity and competition.
6. **Fingerprint Lock Projects Gain Momentum in Real Estate**
By November 2013, over 1,190 real estate projects across China had installed fingerprint locks. Desman and Probak dominated the market, with one company alone installing 670 units, securing a 56.3% market share in this sector.
7. **Samsung Faces Quality Issues**
Samsung faced several quality issues in 2013, including cracked products and poor fingerprint recognition. The brand also encountered problems with pricing inconsistencies and unregulated sales. Despite these challenges, its low price point continued to drive demand.
8. **Deschman’s Website Hacked**
Deschman’s official website suffered frequent technical issues, often redirecting users to a "Page Deleted" message. Despite efforts in Baidu promotion, the website remained unstable, affecting user experience and brand credibility.
9. **Yajie Displays Hardware at Shanghai International Hardware Show**
At the 2013 China International Hardware Exhibition, Yajie showcased a range of smart and mechanical door locks. The event attracted international buyers and generated interest in Yajie’s innovative designs and technologies.
10. **Golden Finger Code Secures Five Patents**
In May 2013, Golden Finger Code obtained five patents covering fingerprint lock and safe deposit box technologies. These included two invention patents and three utility model patents, highlighting the company’s commitment to innovation.
**Summary**
2013 was a transformative year for the fingerprint lock industry. Sales grew rapidly, and e-commerce became a dominant channel. While companies like Yajie and Samsung introduced new features, most improvements were incremental rather than revolutionary. Brand building lagged behind, with limited progress for many players. As the industry moves forward, focusing on both sales growth and technological advancement will be crucial for sustained success in 2014 and beyond.
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