Tips: how to develop management of labor insurance industry micro mall

1, basically do not update.

The menu bar is generally: company information, product information, contact us. Think of the WeChat public number as an official website, basically not pushing any content

2, only send product promotion information.

All push content is product promotion information, the public number as a mall, all hard advertising, user experience is poor.

3, updated daily, but all are reproduced in low-quality articles.

Every day, just copying and pasting some news from some portal websites has nothing to do with the industry and the quality is not high.

4. There is no interaction with the user at all.

Messages are not answered in the background, messages are not responded to, and content is only sent for sending content.

Try to do the following or one point:

1. Improve product sales volume 2. Strengthen brand depth 3. Deepen accurate user viscosity

Can significantly enhance any aspect even more successful.

What to do next?

1, do a good job positioning

Solve 2 problems:

1 What account does a user account for? terminal? Dealer?

Which segmentation requirements can be solved with 2 accounts?

Note: Requirements are concrete, real and vertical single requirements.

2, continue to obtain accurate users

Make full use of the company's resources and channels, such as Weibo, QQ group, mail, etc., to screen accurate users, and then first obtain the first batch of seed users with high-quality copywriting, and then reach word-of-mouth communication.

Note: The user is fine, as long as it can be improved steadily, and inaccurate users are useless.

3, do a good job of content operations

1 Doing a good job planning

Each push content plan in detail must take into account: the user is interested, related to the product, and solve the actual needs.

2 Compose Attractive Article Titles

There is no need to deliberately head the party, but be sure to let the user be open to see it.

Make good use of: know-how, skillful use of numbers, increased substitution, human weakness and other skills.

For example, an article for dealers’ fans “A labor insurance dealer had more than 5 million sales a year, but he still did not make money because he made a low-level mistake. "" It uses digital and human curiosity. Give end-user fans can write "How to spend the least amount of money with a reasonable and safe production and production are not wrong"

3 do a good job in content editing and typesetting

Content to be done: smooth and easy to read, information density, layout to do: look comfortable and not tired.

4 timely distribution

After the public number is updated, it should be distributed to existing channels, such as WeChat Group, Weibo, Blog, and QQ Group, to get more traffic.

4, improve user activity

The user has high viscosity when he is active.

You can use the enhanced comment area to leave messages, guide users to reply to keywords, and play rewards.

Note: The user's interaction must be timely, to create an account personification, let the user think that it is a person and not a machine to communicate.