In recent years, the market has hit a wave of whole-house customization, from wooden doors, cabinets, wardrobes to stairs can be customized, whole-house customization has been favored by many consumers. Especially in the market situation where the sales of finished furniture are declining, many home furnishing companies have begun to enter the whole house custom home furnishing.
According to the statistics of the "In-depth Investigation Report on China's Customized Furniture Industry 2017-2021" by CIC consultants, the market capacity of the entire custom home furnishing field is approximately 165 billion, and it is expected to exceed 300 billion in 2020. This shows that in the next three years, the overall output value of the whole house customization, mainly in the cabinet and wardrobe industry, will almost double.
Taking the most representative domestic furniture exhibition in Guangdong in 2018 as an example, dealers who have visited said that the whole house customization in the next 3-5 years must be mainstream. So, where the whole house customization is so optimistic, where is the development space for finished products and upholstered furniture? Do you follow the trend or stick to your original intention? Will finished furniture be integrated by whole-house customization in the future?
With these questions, the China Business Daily held a summit forum on "Development Space for Customized Finished Products / Software Furniture in the Whole House Customization Times" a few days ago. Several domestic well-known home furnishing brand leaders and representatives such as Bao Mattress and Ai Ruisi made an in-depth analysis of the future development of the whole house custom "siege", finished products and soft furniture.
China Business Daily: Because of its good prospects, whole-house customization has been regarded as a “nugget pool†in the operating industry in recent years. Traditional cabinet companies, wardrobe companies, wooden floor companies and even home textile companies have joined the army of whole-house customization. Facing the whole house custom "siege", where is the development space for finished products and soft furniture?
The core of the whole house customization is to provide consumers with a solution. If the apartment type is defective, provide consumers with a solution that can make up for the deficiencies. The finished furniture is to create a refined living room for consumers. The finished furniture has a relatively mature and professional team in production and design. The products pursue personalization and design, which can give consumers more choices.
In the future, the market is a mutually integrated market, and there is no one whose development space is taken up. Both custom-made enterprises and finished furniture companies need to accurately position themselves to fill their own disadvantages. In the final analysis, providing good products is only one aspect of the benign development of the enterprise. In the future, the home furnishing market will have to compete with management and its own service level. In addition to the products, good management and service are required to gain a long-term foothold in the market.
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