In the ever-evolving range hood industry, a recent conference hosted by the China Hoods Association revealed some significant insights. According to the "Analysis of the Status and Development Trends of the Range Hood Industry" presented at the summit, market concentration has been on the rise since 2012. The top three brands in terms of retail sales captured nearly half of the entire market, increasing from 39.3% in 2010 to 48.66% in 2012. This trend highlights the growing dominance of leading companies in the sector.
The data not only reflects the current state of the industry but also underscores the competitive edge that established brands have built over the years. These companies have managed to maintain their positions through strong brand identity, strategic positioning, and consistent quality. Industry participants agree that the market is unlikely to be dominated by just a few players for long, as other companies continue to innovate and compete.
Zhang Dongli, chairman of the China Hardware Products Association, emphasized that the healthy development of the range hood industry is largely due to the leadership of major brands. These companies have avoided price wars and instead focused on maintaining quality and customer satisfaction. Similarly, Mao Zhongqun, chairman of the China Hardware Products Association’s hood division, pointed out that in a mature market, it's normal to have high, medium, and low-end product positioning. He stressed that pricing should be based on value rather than cost, especially in the high-end segment where brand reputation plays a key role.
Fangtai, one of the pioneers in the high-end range hood market, has consistently positioned itself as a premium brand. Its strategy has proven successful, with its products widely recognized as top choices in the domestic market. As Ren Jianhua, Chairman of the Board of Directors of Electric Appliances, noted, Fangtai's success demonstrates that Chinese brands can thrive in the high-end segment without relying on foreign names.
Despite the competition, which benefits the industry by driving innovation and consolidation, the sector must remain cautious. Recent trends show that sales of range hoods have been affected by real estate policies and changes in appliance subsidies. However, the industry remains optimistic, focusing on continuous improvement, social responsibility, and innovation to navigate uncertain times.
In conclusion, while the market is concentrated among top brands, the future of the range hood industry depends on a balanced approach—combining quality, differentiation, and branding across all segments. Whether targeting the high-end or mid-to-low end, each company must find its unique place in the market. Ultimately, the industry’s strength lies in its diversity and adaptability.
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